Crossix Prime Segments

Reach Your Most Qualified
Audience in a Privacy-Safe Way

Deliver targeted advertising to patient populations
with a higher likelihood to start on therapy.

Announced 2023
Status Early
Customers 11-50

Veeva Crossix Prime Segments are custom-built segments to reach an advertiser’s most qualified audience in a privacy-safe, HIPAA-compliant way. Prime Segments reach a highly targeted, narrow audience and are designed to be used in conjunction with Veeva Crossix Reach Segments.

Why Crossix Prime Segments

Reach highly qualified health audiences

  • Bayer Gilead Indivior Novo-Nordisk Pfizer UCB

RESOURCES

Explore and learn

Five best practices to improve audience targeting
Learn more
A guide to audience targeting for health brands
Learn how to increase ROI
Breakthroughs in audience targeting for health brands
Watch video
CMI: Strategies for using health audience segments
Watch video
Addressable TV campaign increases new patient starts and adherence
Read case study
UCB’s approach to rare disease marketing
Watch video

Interested in learning more about how Veeva can help?