Discover Digital Transformation Strategies from Industry Leaders and Pioneers
At Veeva, the most important thing is our relationship with our customers. We aim to help companies and the individuals working on Veeva projects to be successful. Many customers are pushing the boundaries and driving transformation in the industry, presenting an opportunity to collect and share their insights to help evolve your company’s commercial operations.
In our new “Digital Accelerator” series, hear from trailblazers that are implementing digital innovations to transform their organization. You can learn about emerging trends and discover actionable best practices from commercial leaders to accelerate your own digital transformation journey.
In the first installment of the series, host Lisa Henderson, editor-in-chief of Pharmaceutical Executive, talks with digital pioneers at Biogen, GSK, Medac, and Nestle Health Science about their digital transformation journey and strategies to help you achieve your business goals. She also interviews industry leaders Alex Azar, former president, Lilly USA & former Deputy Secretary, U.S. Department of Health, Veeva CEO Peter Gassner, and Veeva President Matt Wallach to gain their perspective on major trends that are impacting the life sciences industry.
Here are the first six episodes:
Fireside Chat with Alex Azar and Matt Wallach
Alex Azar, former president, Lilly USA & former Deputy Secretary, U.S. Department of Health sits down with Matt Wallach to discuss the major trends impacting the life sciences industry. Listen to these industry leaders talk about why the death of the pharma sales rep is greatly exaggerated, the pivot to key account management, and the impact of digital disruption.
Strategies to Drive Digital Transformation
Pioneers from leading biopharma companies share insights about their digital transformation journey. Learn best practices to integrate digital into the business for more efficient customer engagement across multiple channels.
Executive Spotlight: A Conversation with Alex Azar
Alex Azar, former president, Lilly USA and former Deputy Secretary, U.S. Department of Health shares insights about the impact of specialty medicine, tactics to succeed at key account management, and the importance of modernizing content management capabilities.
The Evolution of Intelligent Engagement
The next phase in commercial operations is intelligent engagement, where teams can better use data to make smarter decisions to better engage with customers. Industry experts reveal their strategies to make engagement more tailored and seamless.
Executive Spotlight: A Conversation with Peter Gassner
Veeva CEO Peter Gassner talks about digital transformation in the life sciences industry and the importance of industry collaboration. See what’s next in life sciences.
The Changing Role of the Sales Rep
Life sciences professionals share their perspective on the evolving role of the sales rep. Hear how these leaders are enabling sales teams to drive smarter, informed interactions with customers.
These six episodes are just the beginning of the series. Future episodes will cover the impact of specialty medicine, the importance of industry collaboration, shift to patient outcomes, and much more. Stay tuned and subscribe to the Digital Accelerator page. Please share your feedback about the series and let us know what other topics you would like to see covered.