A New Era for Commercial Content Management

Digital media is driving rapid change for pharmaceutical marketers. Navigating this new digital landscape is tricky. Content is spread across many different channels including social media, rich media, blogs, stakeholder communities, websites, and mobile applications. While these content streams empower more targeted customer engagement, they are not without challenge. These shifts have impacted the review, approval, and distribution process for commercial content.

Modern life sciences firms are defining new processes for getting commercial content to market quickly, compliantly, and consistently across the world. Due to the increase of rich digital media, many organizations encounter a challenge in compliance and consistency in the chain of custody. This challenge drives a demand for a solution built specifically for complexities within the life sciences industry. The need for a global commercial content management system is more critical than ever.

Despite the changing environment, data confirms that many life sciences companies still use manual, paper-based or home-grown document management systems to track distribution and withdrawal of materials. For example, according to Veeva’s 2015 Commercial Content Management Survey, 89% of respondents rely on multiple systems and methods to manage content and 41% still use paper-based processes for certain functions.

Organizations still operating under traditional methodologies can learn to embrace a new infrastructure by honestly evaluating their existing digital supply chain. The concept of the digital supply chain describes how materials are managed and approved from the ideation stage, through content creation, review team process, delivery to market, and expiry and withdrawal.

In order to achieve a seamless digital supply chain, life sciences organizations can now manage their commercial content from end-to-end within a single software platform that maximizes the value of time invested in creating and distributing compliant commercial content. Software solutions that facilitate management of the end-to-end content lifecycle provide significant opportunities for improving the content creation, approval and distribution process, and increasing speed-to-market and cost savings.

To further understand the key capabilities needed for optimal end-to-end commercial content management and how to effectively evaluate your digital supply chain, read our recent white paper, “Managing Content Across the Digital Supply Chain.”