Strategic Summit for Medical Affairs: Join Industry Leaders to Connect, Share, and Learn
Medical affairs is in the center of two major—and seemingly contradictory—trends: a significant increase in size, and a corresponding challenge with demonstrating strategic impact. According to a global 2015 survey of medical organizations of all sizes—from top 10 pharmas to small companies—the number of MSLs across the board is expected to grow by 36% in the next year, respondents report. However, 63% of surveyed MSL teams struggle to prove value to upper management.
Medical affairs’ critical importance in healthcare is inarguable. Medical teams are scientific experts, well-positioned to engage with KOLs and new stakeholders like payers on the complex science behind more targeted indications. Medical affairs, however, faces these growing pressures on top of a host of new responsibilities. Stakeholder engagement, medical information and communications, and contributing strategically to organizational goals are just a few of medical’s new responsibilities, with life sciences’ evolving business model.
With a goal of bringing medical affairs professionals together to network, share, and learn, we are proud to host a focused Medical Summit. Held June 8-10 in Philadelphia, the medical affairs track will cover the evolution of the stakeholder, demonstrating value beyond the traditional KPI, and improving the medical-commercial partnership. Join industry experts and leaders from the world’s top pharmas, to learn how medical teams can help build lasting relationships and create value as the industry evolves. At this year’s Veeva Summit, medical affairs professionals will hear best practices and real world case studies focused on: