Customer Stories

Global Consumer Healthcare Company Shortens the Promotional Materials Review Process by 50%

As one of the world’s largest consumer healthcare companies, this global leader has some of the most widely recognized brands of over-the-counter products.

The company’s UK and Ireland affiliate had been handling promotional material management through a paper-based, manual process. Brand managers struggled to efficiently collaborate on materials both internally and externally with advertising agencies. Team members were unknowingly duplicating efforts and medical, legal, and regulatory reviews diminished productivity.

The company set out to find a system to enable electronic review, approval, and archival of promotional materials and artwork components in order to strengthen compliance and efficiency. Learn how they used Veeva Vault PromoMats to accomplish these goals in just six short weeks.

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