


{"id":21030,"date":"2015-10-22T17:07:34","date_gmt":"2015-10-22T21:07:34","guid":{"rendered":"http:\/\/www.veeva.com\/?page_id=21030"},"modified":"2026-04-28T16:55:34","modified_gmt":"2026-04-28T19:55:34","slug":"consumer-health","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/br\/products\/consumer-health\/","title":{"rendered":"Consumer Health"},"content":{"rendered":"<br \/>\n<section class=\"block\">\n<div class=\"banner-container\" style=\"background-image: url(&quot;https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/09\/consumer-health-bkg_1580x450.jpg&quot;);\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"breadcrumbs\">\n\t\t\t\t\t\t<a href=\"\/br\/\">Home<\/a> \u00b7 <a href=\"\/br\/products\/pharma-biotech\/\">Segmentos da Ind\u00fastria<\/a> \u00b7 <span class=\"current\">Sa\u00fade do Consumidor<\/span>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<h2>Consumer Health <br \/>Sob Encomenda<\/h2>\n<p>Solu\u00e7\u00f5es completas, sob demanda <br \/>s\u00e3o desenvolvidas para as \u00e1reas chaves da<br \/> consumer health, do cl\u00ednico ao comercial. <\/p>\n<p><a href=\"\/contact-us\/\" target=\"_self\" class=\"button theme-color\" id=\"cta-hero-consumerHealth\" rel=\"noopener noreferrer\">Entre em contato com a gente<span class=\"glyphicon glyphicon-menu-right\" aria-hidden=\"true\"><\/span><\/a>\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<style>\n<p>.product-nav {\n\tbackground-color:#ff9300;\n\tcolor:#fff;\n\tfont-size:16px;\n\tline-height:20px;\n\tfont-weight:500;\n}<\/p>\n<p>.product-nav a.prod-link, .product-nav a.prod-link:visited{\n\tdisplay: flex;\n\talign-items: center;  \n\tjustify-content: center;\n\tbackground-color:#ff9300;\n\theight:60px;\n\tcolor:#fff;\n\tpadding:0 15px;\n\tcursor:pointer;\n}<\/p>\n<p>@media screen and (max-width: 767px) {<\/p>\n<p>\t.product-nav a.prod-link{\n\theight:45px;\n\tcolor:#fff;\n\tpadding:0 15px;\n\tborder-bottom:1px solid #fff;\n\t}\n\t.product-nav a.prod-link br{\n\tdisplay:none;\n\t}\n}<\/p>\n<p>.product-nav a.prod-link:hover {\n\tbackground-color:#e97f16;\n\tcolor:#fff;\n\tcursor:pointer;\n}\n.product-nav a.active, .product-nav a.active:hover, .product-nav a.active:visited{\n\tbackground-color:#fff;\n\tcolor:#000;\n\tcursor:pointer;\n}\n.product-nav [class*=\"col-\"] {\n    padding:0px;\n    text-align:center;\n}<\/p>\n<\/style>\n<div class=\"product-nav\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-4\">\n\t\t\t<a class=\" prod-link\" href=\"\/br\/products\/pharma-biotech\/\">Pharma + Biotech<\/a>\n\t\t\t<\/div>\n<div class=\"col-sm-4\">\n\t\t\t<a class=\"active prod-link\" href=\"\/br\/products\/consumer-health\/\">Sa\u00fade do Consumidor<\/a>\n\t\t\t<\/div>\n<div class=\"col-sm-4\">\n\t\t\t<a class=\" prod-link\" href=\"\/br\/products\/animal-health\/\">Sa\u00fade Animal<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"overview-container\">\n<div class=\"container\">\n<div class=\"wrapper\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"col-xs-12\">\n<h1 class=\"cloud\">Veeva para Consumer Health<\/h1>\n<p class=\"sub-title\">\nAgiliza opera\u00e7\u00f5es e ajuda seus times a ganhar mais na g\u00f4ndola\n<\/p>\n<p>\nA batalha pela conquista do consumidor em mercados maduros est\u00e1 maior do que nunca, enquanto mercados emergentes oferecem oportunidades de crescimento maior para aqueles que conseguem se movimentar rapidamente. Tradicionalmente, empresas de sa\u00fade do consumidor tem lutado com ferramentas desiguais \u2013 incluindo planilhas com algoritmos complexos para precifica\u00e7\u00e3o, sistema limitado de encomendas e um legado antiquado de gest\u00e3o de relacionamento com o consumidor (CRM). O Veeva Commercial Cloud \u00e9 a \u00fanica solu\u00e7\u00e3o integrada desenvolvida para sa\u00fade do consumidor, trazendo profundas capacidades para uma execu\u00e7\u00e3o de varejo simples e r\u00e1pida juntamente com gest\u00e3o de dados do consumidor e conte\u00fado promocional compliant.\n<\/p>\n<p>\nMedicamentos de consumo, testes cl\u00ednicos, fabrica\u00e7\u00e3o e vendas s\u00e3o realizados globalmente e  melhor servidos por um gerenciamento de conte\u00fado global. Por isso, o Veeva Vault oferece aplicativos dispon\u00edveis para cl\u00ednico, qualidade e submiss\u00f5es de documentos, permitindo reutiliza\u00e7\u00e3o eficiente de documentos por diversos pa\u00edses. Constru\u00eddo na nuvem, o Vault \u00e9 facilmente acess\u00edvel aos times internos e parceiros externos.\n<\/p>\n<h5>BENEF\u00cdCIOS<\/h5>\n<ul>\n<li><strong>Planejamento Coordenado:<\/strong>  melhora colabora\u00e7\u00e3o entre vendas e marketing para criar planos de marketing multicanais que resultam em engajamento personalizado do cliente.  <\/li>\n<li><strong>Efici\u00eancia de For\u00e7a de Vendas: <\/strong>aproveita as melhores pr\u00e1ticas inclusas de OTC para impulsionar a produtividade dos representantes e executar os melhores processos comerciais da categoria. O foco na experi\u00eancia de usu\u00e1rio do representante justifica a alta aceita\u00e7\u00e3o. <\/li>\n<li><strong>Avan\u00e7adas capacidades de sa\u00fade do consumidor: <\/strong> permite que seus times compreendam o que est\u00e1 acontecendo na prateleira da loja para tomar melhores decis\u00f5es no ponto de vendas. Com habilidade para capturar dados do ponto de vendas tais como, invent\u00e1rio, pre\u00e7o e informa\u00e7\u00e3o de planograma, representantes conseguem negociar de forma eficaz com os clientes em tempo real. <\/li>\n<li><strong>Controle de Documento: <\/strong> Traz ordem para regularizar conte\u00fado e diminuir o custo de compliance automatizando muitos dos passos necess\u00e1rios para documentar e demonstrar compliance.  <\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- start new content --><\/p>\n<p><script>\n$(document).ready(function () {\n\t$('.thumb1').click(function (e) {\n\t\t$('#myModal1').modal('show');\n\t});\n\t$('.thumb2').click(function (e) {\n\t\t$('#myModal2').modal('show');\n\t});\n\t$('.thumb3').click(function (e) {\n\t\t$('#myModal3').modal('show');\n\t});\n\t$('.thumb4').click(function (e) {\n\t\t$('#myModal4').modal('show');\n\t});\n});\n<\/script><\/p>\n<p><!-- modals --><\/p>\n<div class=\"modal white fade hidden-xs\" id=\"myModal1\">\n<div class=\"modal-win-content\">\n<div class=\"modal-dialog modal-xl\">\n<div class=\"mod-close\">\n\t\t\t\t<a href=\"#\" class=\"glyph-link\" data-dismiss=\"modal\" aria-hidden=\"true\"><br \/>\n\t\t\t\t\t<i class=\"glyphicon glyphicon-remove\"><\/i><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<p>\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/openData-screen.png\" width=\"100%\">\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"modal white fade hidden-xs\" id=\"myModal2\">\n<div class=\"modal-win-content\">\n<div class=\"modal-dialog modal-xl\">\n<div class=\"mod-close\">\n\t\t\t\t<a href=\"#\" class=\"glyph-link\" data-dismiss=\"modal\" aria-hidden=\"true\"><br \/>\n\t\t\t\t\t<i class=\"glyphicon glyphicon-remove\"><\/i><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<p>\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/network-screen.jpg\" width=\"100%\">\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"modal white fade hidden-xs\" id=\"myModal3\">\n<div class=\"modal-win-content\">\n<div class=\"modal-dialog modal-xl\">\n<div class=\"mod-close\">\n\t\t\t\t<a href=\"#\" class=\"glyph-link\" data-dismiss=\"modal\" aria-hidden=\"true\"><br \/>\n\t\t\t\t\t<i class=\"glyphicon glyphicon-remove\"><\/i><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<p>\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/09\/vault-platform-screen.jpg\" width=\"100%\">\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"modal white fade hidden-xs\" id=\"myModal4\">\n<div class=\"modal-win-content\">\n<div class=\"modal-dialog modal-xl\">\n<div class=\"mod-close\">\n\t\t\t\t<a href=\"#\" class=\"glyph-link\" data-dismiss=\"modal\" aria-hidden=\"true\"><br \/>\n\t\t\t\t\t<i class=\"glyphicon glyphicon-remove\"><\/i><br \/>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n<p>\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/mc-crm-multiscreen-screen.jpg\" width=\"100%\">\n\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- content --><\/p>\n<div class=\"generic-container\" id=\"content-boxes\">\n<div class=\"container\">\n<div class=\"wrapper\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<h2 class=\"pad-btm-20\">Aplicativos<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row text-boxes\">\n<div class=\"col-md-12\">\n<div class=\"titles\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"hide-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/openData-title-icon.png\"><br \/>\n\t\t\t\t\t\t<a href=\"\/br\/products\/opendata\/\">Veeva <span>OpenData<\/span><\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-7 col-sm-6\">\n<p>\n\t\t\t\t\t\tO Veeva OpenData disponibiliza dados preciso de organiza\u00e7\u00f5es de assist\u00eancia de sa\u00fade (HCO),<br \/>\nafilia\u00e7\u00f5es e compliance facilmente acess\u00edveis quando, onde e como voc\u00ea precisar por todos os<br \/>\ntimes e em qualquer localiza\u00e7\u00e3o.\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-md-5 col-sm-6 shot box\">\n<div class=\"overlay\">\n<div class=\"hidden-xs\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/02\/overlay-dev.png\" width=\"304\" class=\"thumb1\">\n\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/openData-thumb.jpg\">\n\t\t\t\t\t<\/div>\n<div class=\"text-center click hidden-xs\">\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-zoom-in\"><\/span> Clique para aumentar\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<hr><\/div>\n<\/p><\/div>\n<div class=\"row text-boxes\">\n<div class=\"col-md-12\">\n<div class=\"titles\">\n\t\t\t\t\t\t<img decoding=\"async\" class=\"hide-icon\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/network-title-icon.png\"><br \/>\n\t\t\t\t\t\t<a href=\"\/br\/products\/network-customer-master\/\">Veeva <span>Network<\/span><\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-7 col-sm-6\">\n<p>\n\t\t\t\t\t\tDesenvolvido para ci\u00eancias da vida, o Veeva Network Customer Master simplifica seu<br \/>\ngerenciamento de dados mestres e disponibiliza insights profundos necess\u00e1rios para que voc\u00ea<br \/>\npossa impulsionar engajamento e compliance por todos os canais e por todo o mundo.\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-md-5 col-sm-6 shot box\">\n<div class=\"overlay\">\n<div class=\"hidden-xs\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/02\/overlay-dev.png\" width=\"304\" class=\"thumb2\">\n\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/network-thumb.jpg\">\n\t\t\t\t\t<\/div>\n<div class=\"text-center click hidden-xs\">\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-zoom-in\"><\/span> Clique para aumentar <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<hr><\/div>\n<\/p><\/div>\n<div class=\"row text-boxes\">\n<div class=\"col-md-12\">\n<div class=\"titles\">\n\t\t\t\t\t\t\t<!-- pending CRM title icon <img decoding=\"async\" class=\"hide-icon\" src=\"\"> --><br \/>\n\t\t\t\t\t\t<a href=\"\/br\/products\/multichannel-crm\/\">Veeva <span>CRM<\/span><\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-md-7 col-sm-6\">\n<p>\n\t\t\t\t\t\tO Veeva CRM disponibiliza uma funcionalidade profunda e espec\u00edfica de sa\u00fade do consumidor,<br \/>\npermitindo que as empresas simplifiquem o processo de vendas do come\u00e7o ao fim e melhorem<br \/>\no engajamento com as farm\u00e1cias clientes.\n\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div class=\"col-md-5 col-sm-6 shot box\">\n<div class=\"overlay\">\n<div class=\"hidden-xs\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/02\/overlay-dev.png\" width=\"304\" class=\"thumb4\">\n\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2018\/08\/mc-crm-thumb.jpg\">\n\t\t\t\t\t<\/div>\n<div class=\"text-center click hidden-xs\">\n\t\t\t\t\t\t<span class=\"glyphicon glyphicon-zoom-in\"><\/span> Clique para aumentar\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n.hide-icon {\n\tdisplay: none;\n}\n.pad-btm-20 {\n\tpadding-bottom: 20px;\n}\n<\/style>\n<p><!-- end new content -->\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The battle for consumer share of wallet in mature markets is greater than ever, while emerging markets offer major growth opportunities for those who can move fast. <\/p>\n","protected":false},"author":80,"featured_media":0,"parent":20394,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"class_list":["post-21030","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/pages\/21030"}],"collection":[{"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/comments?post=21030"}],"version-history":[{"count":19,"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/pages\/21030\/revisions"}],"predecessor-version":[{"id":62183,"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/pages\/21030\/revisions\/62183"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/pages\/20394"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/br\/wp-json\/wp\/v2\/media?parent=21030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}