{"id":27192,"date":"2026-04-29T07:31:42","date_gmt":"2026-04-29T11:31:42","guid":{"rendered":"https:\/\/www.veeva.com\/cn\/?post_type=customers&#038;p=27192"},"modified":"2026-04-30T02:24:49","modified_gmt":"2026-04-30T06:24:49","slug":"hcp-access-case-study","status":"publish","type":"customers","link":"https:\/\/www.veeva.com\/cn\/customers\/hcp-access-case-study\/","title":{"rendered":"\u5168\u7403\u524d20\u5f3a\u751f\u7269\u5236\u836f\u4f01\u4e1a\uff1a\u501f\u52a9 HCP Access \u63a8\u52a8\u4e1a\u52a1\u589e\u957f\uff0c\u4f18\u5316\u4e00\u7ebf\u8d44\u6e90\u90e8\u7f72\uff0c\u5e76\u62d3\u5c55 HCP \u8986\u76d6\uff08\u6b27\u7f8e\u5730\u533a\u5b9e\u8df5\u6848\u4f8b\uff09"},"content":{"rendered":"<style>\n    .hero-highlights__cards {\n        display: grid;\n        gap: 12px;\n        position: relative;\n        scrollbar-width: none;\n        z-index: 3;\n        grid-template-columns: repeat(3, 1fr);\n    }\n    .statistic-card {\n        align-items: center;\n        background: linear-gradient(146deg, #fff 5.2%, #eef1f5 92.04%);\n        border-radius: 24px;\n        padding: 24px;\n        color: #bbbbbc;\n        display: flex;\n        flex-direction: column;\n        box-shadow: 0 .99px 11.8px 0 rgba(0, 0, 0, .05), 0 2.75px 32.7px 0 rgba(0, 0, 0, .07), 0 6.6px 78.7px 0 rgba(0, 0, 0, .09), 0 22px 80px 0 rgba(0, 0, 0, .14);\n        height: 100%;\n        margin: auto;\n        width: 100%;<\/p>\n<p>    }\n    .statistic-card h3 {\n        -webkit-text-fill-color: transparent;\n        -moz-text-fill-color: transparent;\n        background: linear-gradient(163deg, #f5670e 4.54%, #ff6b00 88.28%);\n        background-clip: text;\n        -webkit-background-clip: text;\n        -moz-background-clip: text;\n        background-size: 100%;\n        display: flex;\n        font-family: Poppins, sans-serif;\n        font-size: 36px;\n        font-weight: 600;\n        justify-self: center;\n        letter-spacing: -.03em;\n        line-height: 1.2;\n        line-height: 1.1;\n        margin-bottom: .4rem;\n        text-transform: unset;\n        width: fit-content;\n        text-align: center;\n        justify-self: unset;\n    }\n    .statistic-card p {\n        color: #01040b;\n        display: flex;\n        font-family: Poppins, sans-serif;\n        font-size: 12px;\n        font-weight: 600;\n        letter-spacing: -.03em;\n        line-height: 1.2;\n        margin-bottom: 0;\n        text-transform: unset;\n    }\n    @media (min-width: 992px) {\n        .statistic-card {\n            padding: 40px 32px;\n        }\n        .statistic-card h3 {\n            justify-self: start;\n        }\n        .statistic-card p {\n            text-align: center;\n        }\n        .hero-highlights__cards {\n            margin-top: -2rem;\n        }\n    }\n    @media (min-width: 768px) {\n        .hero-highlights__cards {\n            gap: 0.24rem;\n        }\n        .hero-highlights .statistic-card {\n            color: #01040b;\n            display: block;\n        }\n    }\n<\/style>\n<div class=\"hero-highlights__cards\">\n<div class=\"statistic-card\">\n<h3>600+<\/h3>\n<p>\u65b0\u589e\u9ad8\u4ef7\u503c\u76ee\u6807 HCP<\/p>\n<\/p><\/div>\n<div class=\"statistic-card\">\n<h3>900 \u4e07\u7f8e\u5143<\/h3>\n<p>\u5e74\u5316\u6536\u5165\u589e\u957f<\/p>\n<\/p><\/div>\n<div class=\"statistic-card\">\n<h3>9 \u500d<\/h3>\n<p>\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09<\/p>\n<\/p><\/div>\n<\/div>\n<h5 class=\"std-font24\">\u6311\u6218\uff1a\u5728\u4e13\u5229\u5230\u671f\u538b\u529b\u4e0b\uff0c\u63d0\u5347 HCP \u4e92\u52a8\u6548\u7387\u4e0e\u4e00\u7ebf\u6267\u884c\u6548\u80fd<\/h5>\n<p>\u5c3d\u7ba1\u8be5\u4f01\u4e1a\u539f\u672c\u8ba4\u4e3a\u5176\u76ee\u6807\u540d\u5355\u5df2\u8f83\u4e3a\u5b8c\u5584\uff0c\u4f46\u83b7\u53d6 HCP \u62dc\u8bbf\u673a\u4f1a\u7684\u96be\u5ea6\u5374\u6301\u7eed\u4e0a\u5347\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4e00\u6b3e\u6838\u5fc3\u521b\u6536\u4ea7\u54c1\u4e34\u8fd1\u4e13\u5229\u5230\u671f\uff08Loss of Exclusivity\uff0cLOE\uff09\uff0c\u4f01\u4e1a\u96be\u4ee5\u901a\u8fc7\u6269\u5927\u4ee3\u8868\u56e2\u961f\u6765\u5e94\u5bf9\u6311\u6218\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u4e9f\u9700\u501f\u52a9\u4e00\u79cd\u66f4\u667a\u80fd\u3001\u66f4\u5177\u6570\u636e\u652f\u6491\u7684\u65b9\u6cd5\uff0c\u5728\u4e0d\u589e\u52a0\u56e2\u961f\u89c4\u6a21\u7684\u524d\u63d0\u4e0b\u63d0\u5347 HCP \u4e92\u52a8\u6548\u7387\uff0c\u5e76\u5c3d\u53ef\u80fd\u964d\u4f4e\u6f5c\u5728\u6536\u5165\u6d41\u5931\u3002<\/p>\n<h5 class=\"std-font24\">\u65b9\u6848\uff1a\u5728\u4e0d\u6269\u5145\u4e00\u7ebf\u56e2\u961f\u7684\u524d\u63d0\u4e0b\uff0c\u8986\u76d6\u66f4\u591a HCP<\/h5>\n<p>\u8be5\u4f01\u4e1a\u4e0e Veeva \u5408\u4f5c\uff0c\u91c7\u7528\u4e86 Veeva Data Cloud \u65d7\u4e0b\u7684 HCP Access\u3002HCP Access \u57fa\u4e8e Veeva CRM \u548c Vault CRM \u4e2d\u8bb0\u5f55\u7684\u4e00\u7ebf\u56e2\u961f\u4e0e HCP \u4e92\u52a8\u6570\u636e\uff0c\u63d0\u4f9b\u884c\u4e1a\u5c42\u9762\u7684 HCP \u53ef\u53ca\u6027\u57fa\u51c6\u6d1e\u5bdf\uff1b\u76f8\u5173\u6570\u636e\u8986\u76d6\u7f8e\u56fd\u8d85\u8fc7 90% \u7684\u751f\u7269\u5236\u836f CRM \u4e92\u52a8\u8bb0\u5f55\u3002\u501f\u52a9\u8fd9\u4e00\u80fd\u529b\uff0c\u4f01\u4e1a\u5f97\u4ee5\u7a81\u7834\u4ec5\u4f9d\u8d56\u5185\u90e8\u9500\u552e\u6570\u636e\u7684\u5c40\u9650\uff0c\u53d1\u73b0\u6b64\u524d\u672a\u88ab\u8bc6\u522b\u7684\u673a\u4f1a\uff0c\u66f4\u5168\u9762\u5730\u638c\u63e1 HCP \u53ef\u53ca\u6027\u7684\u6574\u4f53\u683c\u5c40\u3002<\/p>\n<h5 class=\"std-font24\">HCP Access \u5e2e\u52a9\u4f01\u4e1a\u5728\u4e24\u4e2a\u5173\u952e\u65b9\u5411\u8bc6\u522b\u51fa\u589e\u957f\u673a\u4f1a\uff1a<\/h5>\n<ul>\n<li>\n<p>\n            <strong>\u89e6\u8fbe\u9ad8\u4ef7\u503c\u65b0\u76ee\u6807\uff0c\u521b\u9020\u989d\u5916\u589e\u91cf\uff1a<\/strong>HCP Access \u5728\u4e94\u4e2a\u6cbb\u7597\u9886\u57df\u4e2d\u8bc6\u522b\u51fa 600 \u591a\u540d\u6b64\u524d\u672a\u88ab\u7eb3\u5165\u76ee\u6807\u3001\u4f46\u5728\u5168\u884c\u4e1a\u8303\u56f4\u5185\u9ad8\u5ea6\u6d3b\u8dc3\u7684\u65b0 HCP\u3002\u6570\u636e\u663e\u793a\uff0c\u8fd9\u4e9b HCP \u5728\u968f\u540e\u4e00\u4e2a\u5b63\u5ea6\u7684\u5904\u65b9\u91cf\u6bd4\u73b0\u6709\u76ee\u6807\u5ba2\u6237\u9ad8\u51fa 2 \u5230 10 \u500d\u3002\u8fd9\u4e00\u6d1e\u5bdf\u76f4\u63a5\u8f6c\u5316\u4e3a 900 \u4e07\u7f8e\u5143\u7684\u5e74\u5316\u9500\u552e\u589e\u91cf\uff0c\u5e76\u5b9e\u73b0\u4e86 9 \u500d\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\n        <\/p>\n<\/li>\n<li>\n<p>\n            <strong>\u901a\u8fc7\u5c06\u5185\u90e8\u6570\u636e\u4e0e HCP Access \u7684\u884c\u4e1a\u57fa\u51c6\u89c6\u89d2\u8fdb\u884c\u5bf9\u6807\uff0c\u4f01\u4e1a\u53d1\u73b0\u7ea6 3,000 \u4f4d HCP \u4e0d\u4ec5\u5176\u81ea\u8eab\u54c1\u724c\u96be\u4ee5\u89e6\u8fbe\uff0c\u6574\u4e2a\u884c\u4e1a\u4e5f\u540c\u6837\u96be\u4ee5\u6301\u7eed\u8986\u76d6\u3002\u57fa\u4e8e\u8fd9\u4e00\u6d1e\u5bdf\uff0c\u4f01\u4e1a\u53ef\u5c06\u9500\u552e\u4ee3\u8868\u4ece\u8fd9\u4e9b\u957f\u671f\u4e0d\u53ef\u53ca\u7684\u76ee\u6807\u4e0a\u91cd\u65b0\u8c03\u914d\uff0c\u4ee5\u51cf\u5c11\u65e0\u6548\u6295\u5165\u3001\u63d0\u5347\u4e00\u7ebf\u6267\u884c\u6548\u7387\uff1b\u6309\u5e74\u5ea6\u8ba1\u7b97\uff0c\u8fd9\u76f8\u5f53\u4e8e\u91ca\u653e\u51fa\u7ea6 11 \u540d\u5168\u804c\u5458\u5de5\u7684\u5de5\u4f5c\u4ea7\u80fd\u3002\n        <\/p>\n<\/li>\n<\/ul>\n<p align=\"center\">\n<a href=\"\/\/files.chinaasaservice.com\/7137\/21402263\/in-line-graphic-hcp-access-case-study.png\"><img fetchpriority=\"high\" decoding=\"async\" title=\"1715156279207\" src=\"\/\/files.chinaasaservice.com\/7137\/21402263\/in-line-graphic-hcp-access-case-study.png\" alt=\"1715156279207\" width=\"720\" height=\"720\" class=\"size-full wp-image-25827\" data-size=\"720*720\"><\/a>\n<\/p>\n<h5 class=\"std-font24\">\u6210\u679c\uff1a\u5b9e\u73b0\u4e1a\u52a1\u589e\u957f\uff0c\u5e76\u63a8\u52a8\u4e00\u7ebf\u8d44\u6e90\u914d\u7f6e\u66f4\u4f18<\/h5>\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0cHCP Access \u4e3a\u5236\u5b9a\u4e00\u7ebf\u90e8\u7f72\u6218\u7565\u63d0\u4f9b\u4e86\u6570\u636e\u652f\u6491\u3002\u901a\u8fc7\u6d1e\u5bdf\u884c\u4e1a\u8986\u76d6\u73b0\u72b6\uff0c\u516c\u53f8\u80fd\u591f\u5728\u4e0d\u589e\u52a0\u9500\u552e\u6210\u672c\u7684\u524d\u63d0\u4e0b\uff0c\u4f18\u5316\u8d44\u6e90\u914d\u7f6e\uff0c\u586b\u8865\u5e02\u573a\u7a7a\u767d\u5e76\u63d0\u5347\u8425\u6536\u589e\u91cf\uff0c\u5728\u4fdd\u62a4\u65e2\u6709\u5e02\u573a\u4efd\u989d\u7684\u540c\u65f6\u5b9e\u73b0\u9ad8\u6548\u6269\u5f20\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u7403\u524d20\u5f3a\u751f\u7269\u5236\u836f\u4f01\u4e1a\uff1a\u501f\u52a9 HCP Access \u63a8\u52a8\u4e1a\u52a1\u589e\u957f\uff0c\u4f18\u5316\u4e00\u7ebf\u8d44\u6e90\u90e8\u7f72\uff0c\u5e76\u62d3\u5c55 HCP \u8986\u76d6\uff08\u6b27\u7f8e\u5730\u533a\u5b9e\u8df5\u6848\u4f8b\uff09<\/p>\n","protected":false},"featured_media":27193,"parent":0,"menu_order":0,"template":"","meta":{"footnotes":""},"class_list":["post-27192","customers","type-customers","status-publish","has-post-thumbnail","hentry","customer-area-data-cloud","customer-product-hcp-access","customer-type-large-biopharma"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/customers\/27192"}],"collection":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/customers"}],"about":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/types\/customers"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/customers\/27192\/revisions"}],"predecessor-version":[{"id":27194,"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/customers\/27192\/revisions\/27194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/media\/27193"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/cn\/wp-json\/wp\/v2\/media?parent=27192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}