{"id":24610,"date":"2020-09-27T22:32:36","date_gmt":"2020-09-28T02:32:36","guid":{"rendered":"http:\/\/www.veeva.com\/cn\/?post_type=resources&#038;p=24610"},"modified":"2023-02-09T13:28:34","modified_gmt":"2023-02-09T18:28:34","slug":"brand-new-product-strategy","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/cn\/resources\/brand-new-product-strategy\/","title":{"rendered":"2020 Veeva\u4e2d\u56fd\u5546\u52a1\u53ca\u533b\u5b66\u5cf0\u4f1a"},"content":{"rendered":"<p><em><\/p>\n<p align=\"center\"><em><\/p>\n<p align=\"center\">\u7d27\u8ddf\u6570\u5b57\u5316\u8f6c\u578b\u8d8b\u52bf\uff0cVeeva\u53d1\u5e03\u5168\u65b0\u4ea7\u54c1\u6218\u7565\uff0c\u6301\u7eed\u201c\u624e\u6839\u4e2d\u56fd\uff0c\u670d\u52a1\u4e2d\u56fd\u201d<\/p>\n<p><\/em><\/p>\n<p><\/em><br \/>\n9\u670816\u65e5\uff0c<a href=\"\">2020 Veeva\u4e2d\u56fd\u5546\u52a1\u53ca\u533b\u5b66\u5cf0\u4f1a<\/a>\u5728\u4e0a\u6d77\u53ec\u5f00\u3002\u6b64\u6b21\u5cf0\u4f1a\u4e3b\u9898\u4e3a\u201c<a href=\"\">\u624e\u6839\u4e2d\u56fd\uff0c\u670d\u52a1\u4e2d\u56fd<\/a>\u201d\u3002\u4f1a\u8bae\u805a\u7126\u751f\u547d\u79d1\u5b66\u884c\u4e1a\u4e91\u7aef\u89e3\u51b3\u65b9\u6848\uff0c\u805a\u96c6\u8d85\u8fc770\u5bb6\u4f01\u4e1a\u7684400\u591a\u4f4d\u4e13\u4e1a\u4eba\u58eb\u53c2\u4e0e\uff0c\u5206\u522b\u6765\u81ea\u6765\u81ea\u5236\u836f\u4f01\u4e1a\u9500\u552e\u7ee9\u6548\u90e8\u3001IT\u90e8\u3001\u9500\u552e\u90e8\u3001\u5408\u89c4\u90e8\u3001\u5e02\u573a\u90e8\u548c\u533b\u5b66\u90e8\u7b49\u3002<\/p>\n<p><a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-1.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-1.png\" alt=\"\" width=\"940\" class=\"aligncenter size-full wp-image-24618\" \/><\/a><\/p>\n<p>\u672c\u6b21\u4f1a\u8bae\u7531<a href=\"\">14\u4e2a\u91cd\u78c5\u5206\u4eab<\/a>\u7ec4\u6210\uff0c\u56f4\u7ed5\u884c\u4e1a\u65b0\u53d1\u5c55\u8d8b\u52bf\u3001\u9500\u552e\u5353\u8d8a\u7ba1\u7406\u3001\u533b\u751f\/\u533b\u9662\u4e3b\u6570\u636e\u7ba1\u7406\u7b49\u524d\u6cbf\u4fe1\u606f\u53ca\u5b9e\u8df5\u5c55\u5f00\uff0c\u4e3a\u4e0e\u4f1a\u5609\u5bbe\u63d0\u4f9b\u7ecf\u9a8c\u3001\u5206\u4eab\u6d1e\u89c1\u3001\u5f15\u53d1\u601d\u8003\u3002\u5176\u4e2d\uff0c<a href=\"\">\u5b89\u8fdb\u4e2d\u56fd\u533b\u5b66\u6548\u80fd\u548c\u8fd0\u8425\u603b\u76d1\u4e07\u5dcd\u3001\u4f18\u65f6\u6bd4\u5353\u8d8a\u5546\u4e1a\u8fd0\u8425\u4e0e\u7ee9\u6548\u53d1\u5c55\u603b\u76d1\u7f57\u9896\u3001\u827e\u529b\u65af\u9996\u5e2d\u6267\u884c\u5b98\u725f\u8273\u840d<\/a>\u5c31\u65b0\u5e38\u6001\u4e0b\u7684\u65b0\u601d\u7ef4\u3001\u65b0\u6253\u6cd5\u3001\u9500\u552e\u521b\u65b0\u7b49\u8bdd\u9898\u53d1\u8868\u4e86\u4e3b\u65e8\u6f14\u8bb2\u3002<\/p>\n<p><a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-2.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-2.png\" alt=\"\" width=\"940\" class=\"aligncenter size-full wp-image-24619\" \/><\/a><\/p>\n<p>\u5728\u5706\u684c\u8ba8\u8bba\u73af\u8282\uff0c<a href=\"\">\u963f\u65af\u5229\u5eb7\u4e2d\u56fd\u526f\u603b\u88c1\u53ca\u9996\u5e2d\u5e02\u573a\u5b98\u5218\u8c26<\/a>\u62c5\u4efb\u4e3b\u6301\u4eba\uff0c<a href=\"\">\u5b89\u8fdb\u4e2d\u56fd\u4fe1\u606f\u7cfb\u7edf\u8d1f\u8d23\u4eba\u738b\u8f76\u4f26\u3001\u9ed8\u514b\u96ea\u5170\u8bfa\u4e2d\u56fd\u6570\u5b57\u5316\u526f\u603b\u76d1\u5de6\u6c38\u80dc\u3001\u8d5b\u8bfa\u83f2\u4e2d\u56fd\u57fa\u5c42\u533b\u7597\u4e8b\u4e1a\u90e8\uff0c\u6570\u5b57\u5316\u4e0e\u5e02\u573a\u4fe1\u606f\u603b\u76d1\u5eb7\u58eb\u8fb0\u3001\u7f57\u6c0f\u5236\u836f\u4e2d\u56fd\u80bf\u7624\u7b2c\u4e8c\u4e8b\u4e1a\u90e8\u9500\u552e\u5927\u533a\u7ecf\u7406\u8d3a\u52c7\u3001\u6b66\u7530\u4e2d\u56fd\u8840\u6db2\u5236\u54c1\u4e8b\u4e1a\u90e8\u5e02\u573a\u90e8\u603b\u76d1\u9b4f\u5f3a\u3001\u793c\u6765\u4e2d\u56fd\u4e1a\u52a1\u7ee9\u6548\u603b\u76d1\u674e\u709c<\/a>\u5c31\u201c\u540e\u75ab\u60c5\u53ca\u5e26\u91cf\u91c7\u8d2d\u80cc\u666f\u4e0b\u7684\u8425\u9500\u884c\u4e3a\u65b0\u5b9a\u4e49\u201d\u8bdd\u9898\u8fdb\u884c\u4e86\u63a2\u8ba8\u3002<br \/>\n<a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-3.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-3.png\" alt=\"\" width=\"940\" class=\"aligncenter size-full wp-image-24620\" \/><\/a><\/p>\n<p align=\"center\">\u5706\u684c\u8ba8\u8bba\u73af\u8282<\/p>\n<p><strong>#\u590d\u6742\u591a\u5143\u5316\u7684\u201c\u76f8\u90bb\u5143\u7d20\u201d\u6fc0\u53d1\u6570\u5b57\u5316\u6280\u672f\u521b\u65b0<\/strong><br \/>\n\u7f8e\u56fd\u7406\u8bba\u751f\u7269\u5b66\u5bb6\u548c\u590d\u6742\u7cfb\u7edf\u7814\u7a76\u8005\u65af\u56fe\u4e9a\u7279\u00b7\u8003\u592b\u66fc\u57282002\u5e74\u521b\u9020\u4e86\u4e00\u4e2a\u65b0\u7684\u8bcd\u7ec4Adjacent Possible\uff08\u76f8\u90bb\u53ef\u80fd\uff09\uff0c\u6307\u5728\u5730\u7403\u751f\u547d\u4ea7\u751f\u524d\u7684\u90a3\u4e00\u77ac\u95f4\u72b6\u6001\u3002\u6240\u6709\u6784\u6210\u539f\u59cb\u751f\u547d\u7684\u57fa\u672c\u5143\u7d20\uff08\u5176\u4e2d\u751a\u81f3\u5305\u62ec\u95ea\u7535\uff09\u5df2\u7ecf\u9f50\u5907\uff0c\u6700\u7ec8\u50ac\u751f\u51fa\u751f\u547d\u7684\u539f\u59cb\u5f62\u6001\u3002\u6bd4\u5982\u5f62\u6210\u7ec6\u80de\u8fb9\u754c\u7684\u86cb\u767d\u8d28\u3001\u591a\u7cd6\u7b49\uff0c\u6240\u6709\u8fd9\u4e9b\u5143\u7d20\uff0c\u4fbf\u662f\u201c\u76f8\u90bb\u53ef\u80fd\u201d\u3002\u5728\u201c\u76f8\u90bb\u53ef\u80fd\u201d\u9f50\u5907\u7684\u60c5\u51b5\u4e0b\uff0c\u5c31\u53ef\u80fd\u4ea7\u751f\u53d8\u5316\u3002<br \/>\n\u5386\u53f2\u4e0a\u591a\u6b21\u6280\u672f\u5927\u7206\u53d1\u5c31\u662f\u5728\u201c\u76f8\u90bb\u53ef\u80fd\u201d\u9f50\u5907\u7684\u60c5\u51b5\u4e0b\u77ac\u65f6\u521b\u9020\u4e86\u66f4\u591a\u7684\u6280\u672f\uff0c\u5f15\u53d1\u4e86\u66f4\u5b8f\u5927\u7684\u8fde\u9501\u53cd\u5e94\u3002<a href=\"\">Veeva\u521b\u59cb\u4eba\u53caCEO Peter Gassner<\/a>\u5341\u5206\u8ba4\u540c\u201c\u76f8\u90bb\u53ef\u80fd\u201d\u7684\u6982\u5ff5\uff0c\u8fd9\u4e5f\u662fVeeva\u591a\u5e74\u6765\u575a\u6301\u4e3e\u529eVeeva\u4e2d\u56fd\u5546\u52a1\u53ca\u533b\u5b66\u5cf0\u4f1a\u7684\u51fa\u53d1\u70b9\u300216\u65e5\u5f53\u5929\uff0cPeter Gassner\u901a\u8fc7\u4f1a\u4e2d\u5728\u7ebf\u8868\u8fbe\u4e86\u5bf9\u6765\u5bbe\u7684\u6b22\u8fce\uff0c<a href=\"\">\u5e76\u8fdb\u4e00\u6b65\u9610\u8ff0\u4e86\u4e2d\u56fd\u5728Veeva\u5168\u7403\u5e02\u573a\u4e2d\u7684\u91cd\u8981\u6218\u7565\u5730\u4f4d\u3002<\/a><br \/>\n<a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-4.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-4.png\" alt=\"\" width=\"940\" class=\"aligncenter size-full wp-image-24621\" \/><\/a><\/p>\n<p align=\"center\">Veeva\u521b\u59cb\u4eba\u53caCEO Peter Gassner<\/p>\n<p>\u201c\u590d\u6742\u591a\u5143\u5316\u7684\u2018\u76f8\u90bb\u5143\u7d20\u2019\u66f4\u6709\u5229\u4e8e\u6fc0\u53d1\u521b\u9020\u529b\u3002\u6211\u4eec\u5e0c\u671b\u901a\u8fc7\u6bcf\u5e74\u7ec4\u7ec7Veeva\u4e2d\u56fd\u5546\u52a1\u53ca\u533b\u5b66\u5cf0\u4f1a\uff0c\u5c06\u836f\u4f01\u9500\u552e\u3001\u5e02\u573a\u3001IT\u3001\u7ee9\u6548\u7ba1\u7406\u3001\u6570\u5b57\u5316\u8425\u9500\u7b49\u4e0d\u540c\u9886\u57df\u7684\u4e13\u4e1a\u4eba\u58eb\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u56de\u987e\u8fc7\u53bb\u4e00\u5e74\u7684\u53d8\u5316\uff0c\u5c55\u671b\u65b0\u65b9\u5411\uff0c\u53d1\u73b0\u65b0\u673a\u4f1a\uff0c\u78b0\u649e\u51fa\u65b0\u7684\u706b\u82b1\u3002\u201d<a href=\"\">Veeva\u4e2d\u56fd\u533a\u603b\u7ecf\u7406\u738b\u4e91<\/a>\u8868\u793a\u3002<br \/>\n<a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-5.png\"><img decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-5.png\" alt=\"\" width=\"940\" class=\"aligncenter size-full wp-image-24622\" \/><\/a><\/p>\n<p align=\"center\">Veeva\u4e2d\u56fd\u533a\u603b\u7ecf\u7406\u738b\u4e91<\/p>\n<p><strong>#\u75ab\u60c5\u3001VBP\u3001\u63a7\u8d39\uff0c\u6570\u5b57\u8f6c\u578b\u65b0\u8d8b\u52bf\u63a8\u52a8Veeva\u4ea7\u54c1\u521b\u65b0<\/strong><br \/>\n\u201c\u9b54\u5e7b\u201d\u662f\u4e0d\u5c11\u4eba\u5bf92020\u5e74\u7ed9\u51fa\u7684\u5f62\u5bb9\u8bcd\uff0c\u56e0\u4e3a\u5728\u8fd9\u4e00\u5e74\u4e2d\uff0c\u5168\u7403\u53d1\u751f\u4e86\u8bf8\u591a\u91cd\u5927\u4e8b\u4ef6\u3002\u5728\u4e2d\u56fd\u533b\u836f\u884c\u4e1a\uff0c\u4eca\u5e74\u540c\u6837\u53d1\u751f\u4e86\u8bb8\u591a\u5927\u53d8\u9769\u3002<a href=\"\">Veeva\u4e2d\u56fd\u5546\u52a1\u4ea7\u54c1\u6218\u7565\u8d1f\u8d23\u4eba\u9ad8\u7fd4<\/a>\u5bf92020\u5e74\u4e2d\u56fd\u533b\u836f\u884c\u4e1a\u7ed9\u51fa\u4e86\u4e09\u4e2a\u5173\u952e\u8bcd\uff1a\u75ab\u60c5\u3001VBP\u3001\u63a7\u8d39\u3002\u5927\u4f1a\u4ece\u8fd9\u4e09\u4e2a\u5173\u952e\u8bcd\u51fa\u53d1\uff0c\u9610\u8ff0\u4e862020\u5e74\u6570\u5b57\u8f6c\u578b\u65b0\u8d8b\u52bf\uff0c\u4ee5\u53ca\u5728\u201c\u65b0\u5e38\u6001\u201d\u4e0bVeeva\u4e2d\u56fd\u63a8\u51fa\u7684\u4e00\u7cfb\u5217\u521b\u65b0\u4ea7\u54c1\u6218\u7565\u3002<\/p>\n<p><strong>#\u75ab\u60c5\u5bf9\u533b\u836f\u6570\u5b57\u5316\u8425\u9500\u7684\u63a8\u52a8\u662f\u957f\u671f\u7684<\/strong><br \/>\n2020\u5e74\u8fd9\u6837\u4e00\u4e2a\u7b11\u8bdd\u63ed\u793a\u4e86\u75ab\u60c5\u5bf9\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5de8\u5927\u63a8\u52a8\u4f5c\u7528\uff1a\u201c\u63a8\u52a8\u836f\u4f01\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5173\u952e\u89d2\u8272\u662f\u8c01\uff1f\u4e0d\u662fCEO\uff0c\u4e5f\u4e0d\u662fCRO\uff0c\u662fCOVID-19\u3002\u201d<\/p>\n<p>\u8c08\u5230\u75ab\u60c5\u5bf9\u4e2d\u56fd\u533b\u836f\u884c\u4e1a\u7684\u51b2\u51fb\uff0c\u9ad8\u7fd4\u501f\u7528\u4e86\u4e00\u7ec4\u6570\u636e\uff1a2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5168\u56fd\u67094%\u5de6\u53f3\u7684\u836f\u623f\u300112%\u7684\u95e8\u8bca\u88ab\u5173\u505c\uff0c\u5373\u4fbf\u662f\u672a\u5173\u505c\u7684\u836f\u623f\u548c\u95e8\u8bca\u63a5\u5f85\u7684\u60a3\u8005\u6570\u91cf\u4e5f\u53d7\u5230\u4e86\u6781\u5927\u7684\u51b2\u51fb\u3002\u7269\u7406\u9694\u79bb\u5207\u65ad\u4e86\u533b\u836f\u4ee3\u8868\u4e0e\u533b\u751f\u5efa\u7acb\u7684\u7ebf\u4e0b\u8054\u7cfb\uff0c\u7531\u4e8e\u8bb8\u591a\u533b\u836f\u4f01\u4e1a\u6ca1\u6709\u505a\u597d\u51c6\u5907\uff0c\u5bf9\u5176\u9500\u91cf\u5e26\u6765\u4e86\u4e25\u91cd\u7684\u5f71\u54cd\uff0c\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c2020\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u836f\u54c1\u9500\u91cf\u4ea7\u751f2%\u7684\u8870\u9000\u3002<br \/>\n\u867d\u8bf4\u75ab\u60c5\u5f71\u54cd\u4e0b\uff0c\u7ebf\u4e0b\u62dc\u8bbf\u6d3b\u52a8\u548c\u7ebf\u4e0b\u5b66\u672f\u4f1a\u8bae\u65e0\u6cd5\u5f00\u5c55\uff0c\u4f46\u533b\u751f\u83b7\u53d6\u5b66\u672f\u77e5\u8bc6\u548c\u533b\u5b66\u4fe1\u606f\u7684\u8bc9\u6c42\u5e76\u672a\u964d\u4f4e\u3002\u62a5\u544a\u663e\u793a\uff0c\u75ab\u60c5\u671f\u95f4\uff0c\u533b\u751f\u5bf9\u6570\u5b57\u5316\u6e20\u9053\u7684\u63a5\u53d7\u7a0b\u5ea6\u5927\u5927\u63d0\u9ad8\uff0c78%\u7684\u533b\u751f\u4f1a\u901a\u8fc7\u6570\u5b57\u5316\u6e20\u9053\u8bbf\u95ee\u5b66\u672f\u77e5\u8bc6\u548c\u533b\u5b66\u4fe1\u606f\u5185\u5bb9\uff0c\u6bcf\u4f4d\u533b\u751f\u6bcf\u5468\u901a\u8fc7\u6570\u5b57\u5316\u6e20\u9053\u83b7\u53d6\u76f8\u5173\u4fe1\u606f\u7684\u9891\u7387\u4e3a8\u6b21\u3002<br \/>\n\u8c08\u53ca\u75ab\u60c5\u5bf9\u6570\u5b57\u5316\u6e20\u9053\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u9ad8\u7fd4\u4ece\u75ab\u60c5\u7206\u53d1\u524d\uff082019\u5e7411-12\u6708\uff09\u3001\u75ab\u60c5\u9ad8\u5cf0\u671f\uff082020\u5e742-3\u6708\uff09\u3001\u540e\u75ab\u60c5\uff082020\u5e747-8\u6708\uff09\u4e09\u4e2a\u9636\u6bb5\uff0c\u5bf9Veeva\u6570\u5b57\u5316\u6e20\u9053\uff08Engage Meeting\u3001Approved WeChat\u3001Approved Email\uff09\u548c\u7ebf\u4e0b\u6e20\u9053\uff08\u7ebf\u4e0b\u5b66\u672f\u6d3b\u52a8\u3001\u7ebf\u4e0b\u62dc\u8bbf\uff09\u8fdb\u884c\u4e86\u6bd4\u8f83\u3002<br \/>\n\u75ab\u60c5\u9ad8\u5cf0\u671f\uff0cVeeva\u8fdc\u7a0b\u4f1a\u8bae\u6e20\u9053\u589e\u957f\u8f83\u75ab\u60c5\u4e4b\u524d\u540c\u6bd4\u589e\u957f\u8fd1100\u500d\uff0cVeeva\u5408\u89c4\u5fae\u4fe1\u6e20\u9053\u8f83\u4e4b\u524d\u540c\u6bd4\u589e\u957f\u8fd113\u500d\uff0c\u90ae\u4ef6\u4f5c\u4e3a\u8f83\u4e3a\u5c0f\u4f17\u7684\u6570\u5b57\u5316\u6e20\u9053\uff0c\u4e5f\u83b7\u5f97\u4e86\u63a5\u8fd13\u500d\u7684\u540c\u6bd4\u589e\u957f\u3002\u5230\u4e86\u540e\u75ab\u60c5\u9636\u6bb5\uff0c\u8fdc\u7a0b\u4f1a\u8bae\u3001\u5fae\u4fe1\u3001\u90ae\u4ef6\u6e20\u9053\u4ecd\u7136\u5206\u522b\u6709\u5927\u7ea666\u500d\u30018\u500d\u548c2\u500d\u7684\u540c\u6bd4\u589e\u957f\u3002\u53cd\u89c2\u7ebf\u4e0b\u6e20\u9053\uff0c\u75ab\u60c5\u671f\u95f4\u8870\u9000\u81f3\u75ab\u60c5\u4e4b\u524d1\/5\u7684\u89c4\u6a21\u3002<br \/>\n\u6545\u6b64\uff0c\u9ad8\u7fd4\u5224\u65ad\uff0c<a href=\"\">\u75ab\u60c5\u5bf9\u533b\u836f\u6570\u5b57\u5316\u8425\u9500\u7684\u63a8\u52a8\u4f5c\u7528\u5c06\u6301\u7eed\u5b58\u5728<\/a>\u3002<br \/>\n\u75ab\u60c5\u4e0b\uff0cVeeva\u4e2d\u56fd\u59cb\u7ec8\u5728\u601d\u8003<a href=\"\">\u5982\u4f55\u5e2e\u52a9\u5ba2\u6237\u66f4\u597d\u5730\u5e94\u5bf9\u75ab\u60c5\u5e26\u6765\u7684\u6311\u6218<\/a>\u3002\u4e3a\u4e86\u652f\u6301\u4e2d\u56fd\u5ba2\u6237\u80fd\u591f\u548c\u533b\u751f\u4fdd\u6301\u4e92\u52a8\uff0c2\u6708\u521d\uff0cVeeva\u603b\u90e8\u6279\u51c6Veeva\u4e2d\u56fd\u7387\u5148\u542f\u52a8\u8fdc\u7a0b\u4f1a\u8bae\u9879\u76ee\u2014\u2014<a href=\"\">Quick Start Engage Meeting<\/a>\uff0c\u5e76\u514d\u8d39\u5f00\u653e\u7ed9\u533b\u751f\u548c\u836f\u4f01\u4f7f\u7528\u3002\u52303\u6708\uff0c\u8be5\u8fdc\u7a0b\u4f1a\u8bae\u5e73\u53f0\u5171\u5438\u5f15\u63a5\u8fd15000\u4e2a\u7ec8\u7aef\u7528\u6237\u30024\u6708\uff0c\u8be5\u5e73\u53f0\u8fdb\u5165\u4e86\u5168\u7403\u6240\u6709\u5e02\u573a\u548c\u56fd\u5bb6\uff0c\u7528\u6237\u6570\u91cf\u59cb\u7ec8\u5728\u4e0d\u65ad\u589e\u957f\u4e2d\u3002\u622a\u6b62\u76ee\u524d\uff0c<a href=\"\">Veeva Engage Meeting<\/a>\u5df2\u7ecf\u8986\u76d66\u4e07\u591a\u540d\u533b\u751f\uff0c\u6bcf\u4f4d\u533b\u751f\u5e73\u5747\u5728\u5e73\u53f0\u4e0a\u53c2\u4e0e7\u573a\u4f1a\u8bae\uff0c<a href=\"\">\u662f\u73b0\u5728\u4e1a\u5185\u4f7f\u7528\u8f83\u4e3a\u5e7f\u6cdb\u7684\u8fdc\u7a0b\u4f1a\u8bae\u5e73\u53f0<\/a>\u3002<br \/>\n<a href=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-6.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.veeva.com\/cn\/wp-content\/uploads\/2020\/09\/strategy-6.png\" alt=\"\" width=\"940\" height=\"678\" class=\"aligncenter size-full wp-image-24623\" \/><\/a><\/p>\n<p align=\"center\">Veeva\u4e2d\u56fd\u5546\u52a1\u4ea7\u54c1\u6218\u7565\u8d1f\u8d23\u4eba\u9ad8\u7fd4<\/p>\n<p><strong>#VBP\u5012\u903c\u836f\u4f01\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b<\/strong><br \/>\n\u8fd1\u5e74\u6765\uff0c\u6301\u7eed\u63a8\u8fdb\u7684VBP\u653f\u7b56\u4e0d\u65ad\u538b\u7f29\u836f\u4f01\u5229\u6da6\u7a7a\u95f4\uff0c\u5012\u903c\u836f\u4f01\u63d0\u9ad8\u533b\u836f\u4ee3\u8868\u4eba\u5747\u4ea7\u80fd\uff0c\u8fdb\u884c\u6570\u5b57\u5316\u8f6c\u578b\u3002\u9884\u6d4b\u672a\u6765\u51e0\u5e74\u5185\uff0c\u5c06\u5f62\u6210\u4ee5\u6570\u5b57\u6e20\u9053\u4e3a\u4e3b\uff0c\u7ebf\u4e0b\u6e20\u9053\u4e3a\u8f85\u7684\u6a21\u5f0f\u3002<br \/>\n\u9ad8\u7fd4\u6ce8\u610f\u5230\uff0cVBP\u653f\u7b56\u5f71\u54cd\u4e0b\uff0c\u4f01\u4e1a\u5fae\u4fe1\u5728\u4eca\u5e74\u6210\u4e3a\u4e86\u836f\u4f01\u6570\u5b57\u5316\u8425\u9500\u7684\u65b0\u5e94\u7528\u548c\u7206\u6b3e\u4ea7\u54c1\u3002\u9ad8\u7fd4\u8ba4\u4e3a\u4f01\u4e1a\u5fae\u4fe1\u6210\u4e3a\u7206\u6b3e\u5e76\u975e\u5076\u7136\u3002\u201c\u6b64\u524d\u836f\u4f01\u901a\u8fc7\u8ba2\u9605\u53f7\u7b49\u6e20\u9053\u5355\u5411\u89e6\u8fbe\u533b\u751f\uff0c\u7528\u6237\u4f53\u9a8c\u8f83\u5dee\u3002\u5c06\u533b\u751f\u4f5c\u4e3a\u5916\u90e8\u8d44\u6e90\u6dfb\u52a0\u5230\u4f01\u4e1a\u5fae\u4fe1\u4e2d\uff0c\u8ba9\u533b\u751f\u548c\u533b\u836f\u4ee3\u8868\u901a\u8fc7\u516c\u53f8\u7684\u5b98\u65b9\u4f01\u4e1a\u5fae\u4fe1\u6e20\u9053\u8fdb\u884c\u4e00\u5bf9\u4e00\u65e0\u969c\u788d\u6c9f\u901a\uff0c\u53ef\u5927\u5e45\u4f18\u5316\u7528\u6237\u4f53\u9a8c\u3002\u201d<br \/>\n\u987a\u5e94\u8fd9\u4e00\u8d8b\u52bf\uff0c<a href=\"\">Veeva\u4e2d\u56fd\u8fdb\u884c\u4e86\u4ea7\u54c1\u6218\u7565\u8c03\u6574\uff0c\u5c06\u4f01\u4e1a\u5fae\u4fe1\u5f15\u5165\u4e86\u4ea7\u54c1\u7ebf\u4e2d<\/a>\u3002\u4f01\u4e1a\u5fae\u4fe1\u53ef\u5b9e\u73b0\u53cc\u5411\u3001\u590d\u6742\u7684\u4e92\u52a8\u6027\u6c9f\u901a\uff0c\u5177\u5907\u9ad8\u5ea6\u7684\u4fbf\u5229\u6027\u3001\u79fb\u52a8\u6027\u3001\u9ad8\u7528\u6237\u7c98\u6027\uff0c\u9884\u8ba1\u672a\u6765\u4f1a\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u836f\u4f01\u5c1d\u8bd5\u5c06\u4f01\u4e1a\u5fae\u4fe1\u5f15\u5165\u81ea\u8eab\u4e1a\u52a1\u8fd0\u8425\u6d41\u7a0b\u4e4b\u4e2d\u3002\u76ee\u524d\uff0c<a href=\"\">\u4f01\u4e1a\u5fae\u4fe1\u5df2\u7ecf\u6210\u4e3aVeeva\u4e2d\u56fd\u4eca\u5e74\u4ea7\u54c1\u521b\u65b0\u7684\u4e3b\u8981\u65b9\u5411\u4e4b\u4e00\uff0c\u5728\u4e2d\u56fd\u6709\u72ec\u7acb\u7684\u7814\u53d1\u8d44\u6e90\u548c\u5b8c\u5168\u7684\u81ea\u4e3b\u6743\u3002<\/a><\/p>\n<p><strong>#\u63a7\u8d39\u50ac\u751f\u836f\u4f01\u9ad8\u6548\u3001\u5408\u89c4\u7ba1\u7406\u4f1a\u8bae\u9700\u6c42<\/strong><br \/>\n\u53ef\u4ee5\u770b\u51fa\uff0c\u63a7\u8d39\u662f\u8fd1\u51e0\u5e74\u653f\u7b56\u7684\u4e3b\u8981\u843d\u811a\u70b9\uff0c\u533b\u836f\u5e02\u573a\u81ea\u7136\u4e5f\u611f\u53d7\u5230\u4e86\u63a7\u8d39\u7684\u538b\u529b\u3002\u9ad8\u7fd4\u8868\u793a\uff0c\u533b\u836f\u884c\u4e1a\u6bcf\u5e74\u5728\u4f1a\u8bae\u4e0a\u7684\u82b1\u8d39\u9ad8\u8fbe3500\u4ebf\u4eba\u6c11\u5e01\u3002\u56e0\u6b64\uff0c\u7f29\u51cf\u7ebf\u4e0b\u4f1a\u8bae\u6570\u91cf\u548c\u89c4\u6a21\u6210\u4e3a\u4e86\u836f\u4f01\u63a7\u5236\u8d39\u7528\u7684\u4e3b\u8981\u624b\u6bb5\u3002\u7ed3\u5408\u75ab\u60c5\u5f71\u54cd\uff0c\u4e3e\u529e100\u4eba\u4ee5\u4e0b\u7684\u5c0f\u578b\u4f1a\u8bae\u6210\u4e3a\u7ebf\u4e0b\u4f1a\u8bae\u7684\u4e3b\u8981\u5f62\u5f0f\u3002<\/p>\n<p>\u9664\u4e86\u8fc7\u5ea6\u82b1\u8d39\u4e4b\u5916\uff0c\u7f3a\u4e4f\u5bf9KOL\u548c\u533b\u7597\u4e13\u4e1a\u4eba\u58eb\u5b9e\u9645\u5230\u573a\u7684\u786e\u8ba4\uff0c\u4f1a\u589e\u52a0\u4e0d\u5408\u89c4\u98ce\u9669\uff1b\u6d3b\u52a8\u5f71\u54cd\u529b\u4e0d\u8db3\u4e5f\u662f\u533b\u836f\u884c\u4e1a\u4f1a\u8bae\u7684\u75db\u70b9\u3002<br \/>\n\u90a3\u4e48\uff0c\u836f\u4f01\u5e94\u8be5\u5982\u4f55\u9ad8\u6548\u7ba1\u7406\u5927\u6279\u91cf\u7684\u5c0f\u578b\u4f1a\u8bae\uff1f\u5982\u4f55\u7edf\u7b79\u7aef\u5230\u7aef\u7684\u8d39\u7528\u89c4\u5212\uff0c\u8fbe\u5230\u66f4\u597d\u7684ROI\uff1f\u9488\u5bf9\u8fd9\u4e00\u95ee\u9898\uff0cVeeva\u4e2d\u56fd\u63a8\u51fa\u4e86\u4f1a\u8bae\u7ba1\u7406\u5e73\u53f0\uff0c\u4e3a\u836f\u4f01\u63d0\u4f9b\u89c4\u5212\u548c\u5f00\u5c55\u6240\u6709\u6d3b\u52a8\u7684\u7edf\u4e00\u89e3\u51b3\u65b9\u6848\uff0c\u8ba9\u836f\u4f01\u5bf9\u6240\u6709\u6d3b\u52a8\u3001\u8bb2\u8005\u3001\u4e0e\u4f1a\u8005\u4e0e\u6d3b\u52a8\u652f\u51fa\u60c5\u51b5\u4e86\u7136\u4e8e\u5fc3\uff0c\u5e2e\u52a9\u836f\u4f01\u5f00\u5c55\u66f4\u5408\u89c4\u3001\u66f4\u9ad8\u6548\u3001\u66f4\u4f18\u8d28\u7684\u4f1a\u8bae\u6d3b\u52a8\u3002<br \/>\n\u603b\u800c\u8a00\u4e4b\uff0c\u540e\u75ab\u60c5\u65f6\u4ee3\uff0cVBP\u3001\u63a7\u8d39\u5c06\u6210\u4e3a\u533b\u836f\u884c\u4e1a\u7684\u65b0\u5e38\u6001\uff0c\u5bf9\u836f\u4f01\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u8def\u63d0\u51fa\u4e86\u66f4\u9ad8\u7684\u8981\u6c42\u3002Veeva\u4e2d\u56fd\u65e8\u5728\u901a\u8fc7\u4e00\u7cfb\u5217\u521b\u65b0\u4ea7\u54c1\u6218\u7565\u505a\u836f\u4f01\u8f6c\u578b\u8def\u4e0a\u7684\u966a\u4f34\u8005\u3001\u5408\u4f5c\u8005\uff0c\u5e2e\u52a9\u5176\u9002\u5e94\u4e2d\u56fd\u751f\u547d\u79d1\u5b66\u9886\u57df\u5267\u70c8\u53d8\u5316\u7684\u5e02\u573a\u73af\u5883\u3002<\/p>\n<p><strong>#\u624e\u6839\u4e2d\u56fd\uff0c\u670d\u52a1\u4e2d\u56fd\u6ee1\u8db3\u4e2d\u56fd\u5ba2\u6237\u9700\u6c42\u548c\u4f7f\u7528\u4e60\u60ef<\/strong><br \/>\nVeeva\u662f\u5168\u7403\u751f\u547d\u79d1\u5b66\u884c\u4e1a\u57fa\u4e8e\u4e91\u8ba1\u7b97\u6a21\u5f0f\u7684\u89e3\u51b3\u65b9\u6848\u9886\u5bfc\u8005\uff0c\u575a\u6301\u4ee5\u5ba2\u6237\u6210\u529f\u4e3a\u5bfc\u5411\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u62e5\u6709\u8d85\u8fc7850\u5bb6\u5ba2\u6237\u3002<br \/>\n2011\u5e74\uff0cVeeva\u6b63\u5f0f\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a\u3002<a href=\"\">\u738b\u4e91<\/a>\u6307\u51fa\uff0c\u57fa\u4e8e\u4e2d\u56fd\u5728\u4e92\u8054\u7f51\u6280\u672f\u53d1\u5c55\u901f\u5ea6\u6027\uff0c\u4ee5\u53ca\u4e2d\u56fd\u5728\u91d1\u878d\u3001\u5feb\u6d88\u3001\u96f6\u552e\u3001\u751f\u6d3b\u9886\u57df\u6570\u5b57\u5316\u3001\u7cbe\u51c6\u8425\u9500\u624b\u6bb5\u7684\u6210\u719f\u6a21\u5f0f\u9a71\u52a8\uff0c\u4e2d\u56fd\u751f\u547d\u79d1\u5b66\u9886\u57df\u7684\u6570\u5b57\u5316\u9700\u6c42\u8f83\u5176\u4ed6\u56fd\u5bb6\u66f4\u4e3a\u5f3a\u70c8\u3002<br 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