{"id":94555,"date":"2026-02-19T23:20:24","date_gmt":"2026-02-19T22:20:24","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-es&#038;p=94555"},"modified":"2026-05-06T01:08:24","modified_gmt":"2026-05-05T23:08:24","slug":"bluebird-bio-optimiza-sus-procesos-regulatorios-con-veeva-rim","status":"publish","type":"customer-stories-es","link":"https:\/\/www.veeva.com\/eu\/es\/casos-de-estudio\/bluebird-bio-optimiza-sus-procesos-regulatorios-con-veeva-rim\/","title":{"rendered":"bluebird bio"},"content":{"rendered":"<h2>Un mayor uso permite mejoras en el proceso regulatorio<\/h2>\n<p>Como forma de apoyo a su creciente actividad regulatoria, bluebird bio decidi\u00f3 ajustar su uso<br \/>\nde Veeva RIM. Con anterioridad, la compa\u00f1\u00eda usaba Veeva RIM para aprobar y almacenar<br \/>\ndocumentos, pero no hab\u00eda transformado a\u00fan el modo en que los usuarios trabajaban con la<br \/>\ninformaci\u00f3n y acced\u00edan a ella. Su personal todav\u00eda realizaba el seguimiento de las presentaciones<br \/>\ncon hojas de c\u00e1lculo y otras herramientas, lo que supon\u00eda que la localizaci\u00f3n de los documentos<br \/>\no informaci\u00f3n correcta consum\u00eda mucho tiempo innecesariamente. La compa\u00f1\u00eda quer\u00eda mejorar<br \/>\nla eficiencia y la visibilidad mediante la implantaci\u00f3n de Veeva RIM como apoyo de las iniciativas<br \/>\ny procesos regulatorios.<\/p>\n<h2>Enfoque de optimizaci\u00f3n por fases<\/h2>\n<p>bluebird bio dise\u00f1\u00f3 un plan de implantaci\u00f3n en dos fases como apoyo<br \/>\nde su visi\u00f3n de una \u00fanica plataforma para las iniciativas y procesos que<br \/>\nten\u00edan que ver con las regulaciones. Antes de su implantaci\u00f3n, bluebird<br \/>\nbio interactu\u00f3 con el equipo de consultor\u00eda de procesos de negocio RIM<br \/>\nde Veeva para definir su esquema de estado futuro y su enfoque de<br \/>\nimplantaci\u00f3n. La primera fase de la implantaci\u00f3n permiti\u00f3 a bluebird bio<br \/>\ndisponer de la infraestructura adecuada para adoptar la funcionalidad<br \/>\nplanificada. Asimismo, profundiz\u00f3 en los campos de datos del sistema<br \/>\npara as\u00ed definir las relaciones precisas que conectaran la informaci\u00f3n<br \/>\nnormativa e informaran sobre ella.<\/p>\n<p>En la segunda fase, el equipo regulatorio se asoci\u00f3 con expertos en formaci\u00f3n y gesti\u00f3n de cambios para elaborar una<br \/>\nestrategia global de adopci\u00f3n para los usuarios. El equipo cre\u00f3 un sitio web centralizado de formaci\u00f3n con instrucciones<br \/>\nde trabajo, listas de comprobaci\u00f3n, v\u00eddeos, gu\u00edas de uso y otros recursos. Adem\u00e1s de facilitarle al personal nuevas formas<br \/>\nde trabajo, estas posibilidades para los usuarios hicieron hincapi\u00e9 en el respeto de las pr\u00e1cticas recomendadas, como, por<br \/>\nejemplo, la adici\u00f3n de metadatos a los documentos.<\/p>\n<h2>Ventajas para los usuarios normativos<\/h2>\n<p>Con este relanzamiento de Veeva RIM, los usuarios de gran actividad normativa de bluebird bio disponen de m\u00e1s informaci\u00f3n a<br \/>\nsu alcance. Ahora pueden comprobar el estado de sus presentaciones mediante un panel en tiempo real y recuperar con suma<br \/>\nrapidez documentos asociados a un compromiso o interacci\u00f3n con una autoridad sanitaria. Y lo que es m\u00e1s importante, la<br \/>\nsoluci\u00f3n mejorada de RIM permite que las operaciones normativas funcionen con mayor eficiencia y eficacia. bluebird tiene<br \/>\npensado conectar Veeva RIM a otras aplicaciones de Vault, lo que ampliar\u00e1 estas ventajas para toda la compa\u00f1\u00eda.<\/p>\n<blockquote><p>&#8220;Esta estrategia a largo plazo va a convertir nuestra inversi\u00f3n en Veeva RIM en un activo<br \/>\npara la actividad regulatoria y otras partes de la compa\u00f1\u00eda.&#8221;<br \/>\n<span>\u2013 Scott Cleve, vicepresidente de Asuntos Regulatorios de bluebird bio<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Con Veeva RIM, los usuarios con gran actividad regulatoria disponen de m\u00e1s informaci\u00f3n a su alcance.<\/p>\n","protected":false},"featured_media":62461,"parent":0,"template":"","class_list":["post-94555","customer-stories-es","type-customer-stories-es","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Con Veeva RIM, los usuarios con gran actividad regulatoria disponen de m\u00e1s informaci\u00f3n a su alcance.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"bluebird bio optimiza sus procesos regulatorios con Veeva RIM | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Con Veeva RIM, los usuarios con gran actividad regulatoria disponen de m\u00e1s informaci\u00f3n a su alcance.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/01\/bluebird-bio-Case-Study-340x240px.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/01\/bluebird-bio-Case-Study-340x240px.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-19T22:20:24+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-05T23:08:24+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"bluebird bio optimiza sus procesos regulatorios con Veeva RIM | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Con Veeva RIM, los usuarios con gran actividad regulatoria disponen de m\u00e1s informaci\u00f3n a su alcance.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/01\/bluebird-bio-Case-Study-340x240px.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/bluebird-bio-optimiza-sus-procesos-regulatorios-con-veeva-rim\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/es\\\/casos-de-estudio\\\/#listItem\",\"name\":\"C. 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