{"id":87341,"date":"2025-01-15T23:18:24","date_gmt":"2025-01-15T22:18:24","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories-it&#038;p=87341"},"modified":"2026-05-12T22:27:38","modified_gmt":"2026-05-12T20:27:38","slug":"bayer-ag-un-approccio-aziendale-agli-insight-sui-kol","status":"publish","type":"customer-stories-it","link":"https:\/\/www.veeva.com\/eu\/it\/casi-studio\/bayer-ag-un-approccio-aziendale-agli-insight-sui-kol\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\nAndreas Gerloff condivide gli apprendimenti dall&#8217;implementazione di Link Key People da parte di Bayer, nei team medical e commerciali. Ascolta come stanno usando i dati di Link per ottenere una comprensione a 360 gradi dei loro clienti e migliorare l&#8217;engagement.\n<\/p>\n<p>\nScopri <a href=\"\/eu\/veeva-link-customer-stories\/\" target=\"_blank\" rel=\"noopener\">altre aziende<\/a> che usano la famiglia di prodotti Link.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come Bayer AG stia usando Link Key People per approfondire la comprensione dei clienti per i suoi team medical e commerciali.<\/p>\n","protected":false},"featured_media":62411,"parent":0,"template":"","class_list":["post-87341","customer-stories-it","type-customer-stories-it","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Scopri come Bayer AG stia usando Link Key People per approfondire la comprensione dei clienti per i suoi team medical e commerciali.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Bayer AG: Un Approccio Aziendale agli Insight sui KOL | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Scopri come Bayer AG stia usando Link Key People per approfondire la comprensione dei clienti per i suoi team medical e commerciali.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-15T22:18:24+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-12T20:27:38+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Bayer AG: Un Approccio Aziendale agli Insight sui KOL | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Scopri come Bayer AG stia usando Link Key People per approfondire la comprensione dei clienti per i suoi team medical e commerciali.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/it\\\/casi-studio\\\/bayer-ag-un-approccio-aziendale-agli-insight-sui-kol\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/it\\\/casi-studio\\\/#listItem\",\"name\":\"C. 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