{"id":64278,"date":"2022-05-16T15:59:15","date_gmt":"2022-05-16T13:59:15","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?page_id=64278"},"modified":"2026-08-12T00:03:52","modified_gmt":"2026-08-11T22:03:52","slug":"using-real-time-data-and-analytics-to-drive-precision-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/","title":{"rendered":"Novartis"},"content":{"rendered":"<p>\nNovartis Gene Therapies shares key insights on how it is using real-time, connected data and analytics to create added value in HCP engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.<\/p>\n","protected":false},"featured_media":62453,"parent":0,"template":"","product-link-list":[],"class_list":["post-64278","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using Real-Time Data to Drive Precision Engagement\" \/>\n\t\t<meta property=\"og:description\" content=\"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-05-16T13:59:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-11T22:03:52+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Using Real-Time Data to Drive Precision Engagement\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"position\":2,\"name\":\"C. Stories\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#listItem\",\"name\":\"Novartis\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#listItem\",\"position\":3,\"name\":\"Novartis\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#webpage\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/\",\"name\":\"Using Real-Time Data to Drive Precision Engagement\",\"description\":\"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/customer-story-logo-veeva-opendata.png\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#mainImage\",\"width\":500,\"height\":200},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/using-real-time-data-and-analytics-to-drive-precision-engagement\\\/#mainImage\"},\"datePublished\":\"2022-05-16T15:59:15+02:00\",\"dateModified\":\"2026-08-12T00:03:52+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Using Real-Time Data to Drive Precision Engagement<\/title>\n\n","aioseo_head_json":{"title":"Using Real-Time Data to Drive Precision Engagement","description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","canonical_url":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/www.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","position":2,"name":"C. Stories","item":"https:\/\/www.veeva.com\/eu\/customer-stories\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#listItem","name":"Novartis"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#listItem","position":3,"name":"Novartis","previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}}]},{"@type":"Organization","@id":"https:\/\/www.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/www.veeva.com\/eu\/"},{"@type":"WebPage","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#webpage","url":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/","name":"Using Real-Time Data to Drive Precision Engagement","description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/02\/customer-story-logo-veeva-opendata.png","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#mainImage","width":500,"height":200},"primaryImageOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/#mainImage"},"datePublished":"2022-05-16T15:59:15+02:00","dateModified":"2026-08-12T00:03:52+02:00"},{"@type":"WebSite","@id":"https:\/\/www.veeva.com\/eu\/#website","url":"https:\/\/www.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"Using Real-Time Data to Drive Precision Engagement","og:description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","og:url":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png","og:image:width":1200,"og:image:height":630,"article:published_time":"2022-05-16T13:59:15+00:00","article:modified_time":"2026-08-11T22:03:52+00:00","twitter:card":"summary_large_image","twitter:title":"Using Real-Time Data to Drive Precision Engagement","twitter:description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png"},"aioseo_meta_data":{"post_id":"64278","title":"Using Real-Time Data to Drive Precision Engagement","description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"Using Real-Time Data to Drive Precision Engagement","og_description":"This is a story to learn how Novartis Gene Therapies is building a dynamic customer data foundation to deliver added value to HCPs.","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png","og_image_width":"1200","og_image_height":"630","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/06\/Novartis_OpenData-Video_v1_Social_1200x630-1_Logo-1.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2022-05-16 13:47:41","updated":"2026-08-24 20:47:08","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-08-21 14:27:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/\" title=\"C. Stories\">C. Stories<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tNovartis\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.veeva.com\/eu"},{"label":"C. Stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/"},{"label":"Novartis","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/using-real-time-data-and-analytics-to-drive-precision-engagement\/"}],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":5,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278\/revisions"}],"predecessor-version":[{"id":101070,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/64278\/revisions\/101070"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=64278"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=64278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}