\u2014 Global Principal Medical Information Specialist, leading dermatology provider<\/span>\n<\/p><\/blockquote>\nGlobal consistency with local flexibility<\/h2>\n \nThe standardization enabled by Veeva MedInquiry, based on a global framework with flexibility at local levels, attracted the organization. This structure is crucial because each region or country may have slightly different processes for handling information requests, data privacy rules, and content, such as standard response letters.\n<\/p>\n
\nVeeva MedInquiry ensures the correct data visibility for each region, meets GDPR compliance rules, and allows users to modify standard responses in their language. This approach has not only improved productivity but facilitated the uptake and expanded use of the system by different affiliates.\n<\/p>\n
\n\u201cIt was essential for us to ensure that affiliates would buy into the new system. We provided demonstrations as we were building the solution so they could gain familiarity with it and provide input on how it was configured,\u201d explains the global principal medical information specialist. \u201cThis meant at launch; there were no surprises for our colleagues; they all knew what to expect. We were delighted that all the affiliates quickly adopted Veeva MedInquiry, including some who had been reluctant to use the previous medical information system.\u201d\n<\/p>\n
Real-time integration with global pharmacovigilance system<\/h2>\n \nMedical information requests are a frequent source of potential adverse events. With a goal of processing events within 24 hours, quickly transferring essential details of the case over to the pharmacovigilance system is a top priority. With Veeva MedInquiry, the medical information team can ensure data accuracy while reducing the administrative burden of manual data re-entry. Utilizing the open API and interconnectivity of Veeva MedInquiry, they configured a \u201cmagic button\u201d which now sends any adverse drug event information
Intelligent insights to make informed decisions<\/h2>\n \nWhile regional flexibility was necessary for processing medical information requests and adverse events, the organization also wanted to analyze data at a global level. The dashboard and reporting functionalities of Veeva MedInquiry allow global and local users to draw multiple insights from the data quickly.\n<\/p>\n
\n\u201cAt our team meetings, it\u2019s great to be able to pull up a dashboard for an instant snapshot of what\u2019s happening across the whole medical information function,\u201d stated the specialist. \u201cWe can see which products are generating the most inquiries and in which divisions. Veeva MedInquiry is helping us show the contribution of medical information.\u201d\n<\/p>\n
\n“At our team meetings, it\u2019s great to pull up a dashboard for an instant snapshot\u2014 Global Principal Medical Information Specialist, leading dermatology provider<\/span>\n<\/p><\/blockquote>\nConnection to CRM enables rapid follow-up to field inquiries<\/h2>\n \nAfter implementing Veeva MedInquiry to handle their medical inquiry requests and transfer of adverse events, the implementation team decided to integrate the system with Veeva CRM. In the past, medical science liaisons (MSLs) and field sales reps would email the medical information team when they had an inquiry from an HCP, such as an off-label question. This information would then need to be re-entered manually in the case-tracking system.\n<\/p>\n
\nWith the integration between Veeva MedInquiry and Veeva CRM, each field representative enters the medical information request in Veeva CRM, which gets automatically transferred into Veeva MedInquiry. The rep can also view the fulfillment status for medical information requests.\n<\/p>\n
\n\u201cMSLs and reps like recording their inquiries in the solution they are familiar with. More and more are now sending their inquiries to medical information through the Veeva CRM integration,\u201d states a medical information leader. \u201cAny time savings we can make in medical information we are grateful for.\u201d\n<\/p>\n
Partnering to meet long-term needs<\/h2>\n \nThe company\u2019s implementation team worked closely with Veeva to ensure that the new application would handle the company\u2019s expected increase in inquiries. In the end, it was not only the medical information management functionality of Vault MedInquiry that led to the project\u2019s success but also its open architecture and ease of configuration. The medical information team now has an application tailored to meet its needs while adapting to future growth. As a leader in the group recalls, \u201cThe project was demanding and adrenaline- filled, but we made it through because of the great collaboration we had with Veeva from the start. We pushed Veeva to expand Veeva MedInquiry further, and this was met with good grace and a shared frontier spirit from us all. I look back with great pride at what we achieved together.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Veeva MedComms ensures speed and efficiency in responding to patients and healthcare providers.<\/p>\n","protected":false},"featured_media":66611,"parent":0,"template":"","product-link-list":[],"class_list":["post-65684","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t