{"id":70421,"date":"2023-04-22T00:46:01","date_gmt":"2023-04-21T22:46:01","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=70421"},"modified":"2026-05-20T14:54:03","modified_gmt":"2026-05-20T12:54:03","slug":"cour-pharma-the-race-to-high-value-engagement","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/cour-pharma-the-race-to-high-value-engagement\/","title":{"rendered":"COUR Pharma"},"content":{"rendered":"<p>Malcolm Crooks, COO of COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.<\/p>\n<p>Learn how the industry is achieving <a href=\"https:\/\/www.veeva.com\/eu\/commercial-excellence-pharma\/\">commercial excellence<\/a> in sales, medical, and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.<\/p>\n","protected":false},"featured_media":69872,"parent":0,"template":"","product-link-list":[],"class_list":["post-70421","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/cour-pharma-the-race-to-high-value-engagement\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"COUR Pharmaceuticals: The Race to High-Value Engagement | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/cour-pharma-the-race-to-high-value-engagement\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/05\/Social-Image-1200x627-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/05\/Social-Image-1200x627-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-04-21T22:46:01+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T12:54:03+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"COUR Pharmaceuticals: The Race to High-Value Engagement | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"COUR Pharmaceuticals, discusses how to accelerate the shift to high-value engagement.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/05\/Social-Image-1200x627-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/cour-pharma-the-race-to-high-value-engagement\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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