{"id":70472,"date":"2023-04-25T21:03:13","date_gmt":"2023-04-25T19:03:13","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=70472"},"modified":"2026-05-20T15:18:58","modified_gmt":"2026-05-20T13:18:58","slug":"idorsia-achieving-launch-excellence","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/idorsia-achieving-launch-excellence\/","title":{"rendered":"Idorsia"},"content":{"rendered":"<p>Medical and commercial leaders from Idorsia Pharmaceuticals share their advice to achieve excellence in launch. Learn more about their 80\/20 localization rule, their collaboration across sales, medical, and marketing, and how their end-to-end approach helped them to successfully launch new products in multiple countries.<\/p>\n<p><a href=\"\/eu\/products\/commercial-solutions\/\">See how Veeva&#8217;s solutions help with launch.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Idorsia: Achieving Launch Excellence with Veeva Commercial Cloud. <\/p>\n","protected":false},"featured_media":66778,"parent":0,"template":"","product-link-list":[1394,1422,1427,1432,1437],"class_list":["post-70472","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-link","product-link-list-veeva-medcomms","product-link-list-veeva-opendata-clinical","product-link-list-veeva-promomats"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Idorsia: Achieving Launch Excellence with Veeva Commercial Cloud.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Achieving Launch Excellence with Idorsia | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Idorsia: Achieving Launch Excellence with Veeva Commercial Cloud.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/04\/Achieving-Launch-Excellence-with-Idorsia_LinkedIn.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/04\/Achieving-Launch-Excellence-with-Idorsia_LinkedIn.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-04-25T19:03:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T13:18:58+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Achieving Launch Excellence with Idorsia | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Idorsia: Achieving Launch Excellence with Veeva Commercial Cloud.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/04\/Achieving-Launch-Excellence-with-Idorsia_LinkedIn.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/idorsia-achieving-launch-excellence\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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