{"id":72427,"date":"2023-08-03T00:48:33","date_gmt":"2023-08-02T22:48:33","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=72427"},"modified":"2026-08-13T13:26:44","modified_gmt":"2026-08-13T11:26:44","slug":"creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes\/","title":{"rendered":"Genentech"},"content":{"rendered":"<p>\nGenentech shares the importance of a <a href=\"https:\/\/www.veeva.com\/eu\/commercial-excellence-pharma\/\">connected technology platform<\/a> in <a href=\"https:\/\/www.veeva.com\/eu\/life-science-digital-engagement-strategy\/\">personalizing customer experiences<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genentech shares the importance of a connected technology platform in personalizing customer experiences.<\/p>\n","protected":false},"featured_media":62557,"parent":0,"template":"","product-link-list":[1411,1418,1422,1436,1440,1442],"class_list":["post-72427","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer-stories-canonical-unique","product-link-list-veeva-ctms","product-link-list-veeva-etmf","product-link-list-veeva-link","product-link-list-veeva-payments","product-link-list-veeva-qualitydocs","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Genentech shares the importance of a connected technology platform in personalizing customer experiences.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Genentech: Creating Meaningful Customer Experiences for Better Patient Outcomes | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Genentech shares the importance of a connected technology platform in personalizing customer experiences.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/08\/Creating-Meaningful-and-Consistent-Customer-Experiences-for-Better-Patient-Outcomes_Social_1200x630-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/08\/Creating-Meaningful-and-Consistent-Customer-Experiences-for-Better-Patient-Outcomes_Social_1200x630-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-08-02T22:48:33+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-13T11:26:44+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Genentech: Creating Meaningful Customer Experiences for Better Patient Outcomes | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Genentech shares the importance of a connected technology platform in personalizing customer experiences.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/08\/Creating-Meaningful-and-Consistent-Customer-Experiences-for-Better-Patient-Outcomes_Social_1200x630-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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