{"id":72427,"date":"2023-08-03T00:48:33","date_gmt":"2023-08-02T22:48:33","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=72427"},"modified":"2026-05-20T15:16:55","modified_gmt":"2026-05-20T13:16:55","slug":"creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/creating-meaningful-and-consistent-customer-experiences-for-better-patient-outcomes\/","title":{"rendered":"Genentech"},"content":{"rendered":"<p>\nGenentech shares the importance of a <a href=\"https:\/\/www.veeva.com\/eu\/commercial-excellence-pharma\/\">connected technology platform<\/a> in <a href=\"https:\/\/www.veeva.com\/eu\/life-science-digital-engagement-strategy\/\">personalizing customer experiences<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genentech shares the importance of a connected technology platform in personalizing customer experiences.<\/p>\n","protected":false},"featured_media":62557,"parent":0,"template":"","product-link-list":[1411,1418,1422,1436,1440,1442],"class_list":["post-72427","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-ctms","product-link-list-veeva-etmf","product-link-list-veeva-link","product-link-list-veeva-payments","product-link-list-veeva-qualitydocs","product-link-list-veeva-rim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72427"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":4,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72427\/revisions"}],"predecessor-version":[{"id":72448,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/72427\/revisions\/72448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62557"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=72427"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=72427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}