{"id":75773,"date":"2024-01-30T15:53:29","date_gmt":"2024-01-30T14:53:29","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75773"},"modified":"2026-05-20T15:53:32","modified_gmt":"2026-05-20T13:53:32","slug":"astellas-using-deep-data-to-build-stronger-scientific-relationships","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/astellas-using-deep-data-to-build-stronger-scientific-relationships\/","title":{"rendered":"Astellas"},"content":{"rendered":"<p>\nAlan McDougall discusses the role of deep KOL data in understanding new therapeutic areas and improving expert engagement. 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