{"id":75878,"date":"2024-02-07T17:40:37","date_gmt":"2024-02-07T16:40:37","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=75878"},"modified":"2026-05-20T15:54:28","modified_gmt":"2026-05-20T13:54:28","slug":"ucb-supporting-patient-choice-with-a-connected-platform","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nUCB sought a sustainable solution to collect patient reported outcomes and accelerate delivery while maintaining quality.\n<\/p>\n<p>\nWatch this video to find out how <a href=\"\/eu\/products\/veeva-ecoa\/\">Veeva eCOA<\/a> enables UCB to provide patients\u2019 optionality, engage sites, and increase efficiencies through end-to-end data flow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor. <\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1414],"class_list":["post-75878","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-development-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UCB Supporting Patient Choice with a Connected Platform| Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-02-07T16:40:37+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T13:54:28+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UCB Supporting Patient Choice with a Connected Platform| Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"position\":2,\"name\":\"C. Stories\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/product-link-list\\\/veeva-development-cloud\\\/#listItem\",\"name\":\"Veeva Development Cloud\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/product-link-list\\\/veeva-development-cloud\\\/#listItem\",\"position\":3,\"name\":\"Veeva Development Cloud\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/product-link-list\\\/veeva-development-cloud\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#listItem\",\"name\":\"UCB\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#listItem\",\"position\":4,\"name\":\"UCB\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/product-link-list\\\/veeva-development-cloud\\\/#listItem\",\"name\":\"Veeva Development Cloud\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#webpage\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/\",\"name\":\"UCB Supporting Patient Choice with a Connected Platform | Veeva Systems Europe\",\"description\":\"UCB\\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/customer-story-logo-ucb.png\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#mainImage\",\"width\":500,\"height\":200,\"caption\":\"customer-story-logo-ucb\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-supporting-patient-choice-with-a-connected-platform\\\/#mainImage\"},\"datePublished\":\"2024-02-07T17:40:37+01:00\",\"dateModified\":\"2026-05-20T15:54:28+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>UCB Supporting Patient Choice with a Connected Platform | Veeva Systems Europe<\/title>\n\n","aioseo_head_json":{"title":"UCB Supporting Patient Choice with a Connected Platform | Veeva Systems Europe","description":"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.","canonical_url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/www.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","position":2,"name":"C. Stories","item":"https:\/\/www.veeva.com\/eu\/customer-stories\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/#listItem","name":"Veeva Development Cloud"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/#listItem","position":3,"name":"Veeva Development Cloud","item":"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#listItem","name":"UCB"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#listItem","position":4,"name":"UCB","previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/#listItem","name":"Veeva Development Cloud"}}]},{"@type":"Organization","@id":"https:\/\/www.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/www.veeva.com\/eu\/"},{"@type":"WebPage","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#webpage","url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/","name":"UCB Supporting Patient Choice with a Connected Platform | Veeva Systems Europe","description":"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/02\/customer-story-logo-ucb.png","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#mainImage","width":500,"height":200,"caption":"customer-story-logo-ucb"},"primaryImageOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/#mainImage"},"datePublished":"2024-02-07T17:40:37+01:00","dateModified":"2026-05-20T15:54:28+02:00"},{"@type":"WebSite","@id":"https:\/\/www.veeva.com\/eu\/#website","url":"https:\/\/www.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"UCB Supporting Patient Choice with a Connected Platform| Veeva Systems Europe","og:description":"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.","og:url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png","og:image:width":1200,"og:image:height":630,"article:published_time":"2024-02-07T16:40:37+00:00","article:modified_time":"2026-05-20T13:54:28+00:00","twitter:card":"summary_large_image","twitter:title":"UCB Supporting Patient Choice with a Connected Platform| Veeva Systems Europe","twitter:description":"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg"},"aioseo_meta_data":{"post_id":"75878","title":"UCB Supporting Patient Choice with a Connected Platform #separator_sa #site_title","description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"UCB Supporting Patient Choice with a Connected Platform#separator_sa #site_title","og_description":"UCB\u2019s journey for patient-centric health, they chose to partner with Veeva to deliver an end-to-end solution for patients, sites, and themselves as a sponsor.","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png","og_image_width":"1200","og_image_height":"630","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/02\/UCB-Supporting-Patient-Choice-with-a-Connected-Platform-LinkedIn-2.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2024-02-07 16:36:06","updated":"2026-08-25 20:59:11","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-08-21 17:21:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/\" title=\"C. Stories\">C. Stories<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/\" title=\"Veeva Development Cloud\">Veeva Development Cloud<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tUCB\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.veeva.com\/eu"},{"label":"C. Stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/"},{"label":"Veeva Development Cloud","link":"https:\/\/www.veeva.com\/eu\/product-link-list\/veeva-development-cloud\/"},{"label":"UCB","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-supporting-patient-choice-with-a-connected-platform\/"}],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75878\/revisions"}],"predecessor-version":[{"id":75879,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/75878\/revisions\/75879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=75878"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=75878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}