{"id":76529,"date":"2024-03-11T22:11:21","date_gmt":"2024-03-11T21:11:21","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=76529"},"modified":"2026-05-20T15:58:48","modified_gmt":"2026-05-20T13:58:48","slug":"astellas-a-standardized-data-model-for-a-360-degree-customer-view","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/astellas-a-standardized-data-model-for-a-360-degree-customer-view\/","title":{"rendered":"Astellas"},"content":{"rendered":"<p>\n<a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/heroes\/\">2023 Veeva Hero<\/a>, Ian Cornish, associate director of data platforms at Astellas, shares how they moved from eight legacy systems across markets to a globally harmonized customer view with <a href=\"https:\/\/www.veeva.com\/eu\/products\/opendata\/\">Veeva OpenData<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Astellas moved from eight legacy systems across markets to a globally harmonized customer view. <\/p>\n","protected":false},"featured_media":62453,"parent":0,"template":"","product-link-list":[1387,1402,1411,1422,1427,1438],"class_list":["post-76529","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-crm-align","product-link-list-veeva-crm-approved-email","product-link-list-veeva-ctms","product-link-list-veeva-link","product-link-list-veeva-medcomms","product-link-list-veeva-qms"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76529"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76529\/revisions"}],"predecessor-version":[{"id":76532,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/76529\/revisions\/76532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62453"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=76529"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=76529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}