{"id":78053,"date":"2024-06-28T20:50:35","date_gmt":"2024-06-28T18:50:35","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=78053"},"modified":"2026-05-20T16:12:10","modified_gmt":"2026-05-20T14:12:10","slug":"shionogi-demystifying-an-omnichannel-model-for-high-impact-field-execution","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/shionogi-demystifying-an-omnichannel-model-for-high-impact-field-execution\/","title":{"rendered":"Shionogi"},"content":{"rendered":"<p>\nEighteen months ago, <a href=\"https:\/\/www.veeva.com\/eu\/resources\/new-veeva-pulse-findings-show-connected-engagement-creates-an-advantage-as-hcp-access-drops\/\">60% of HCPs were accessible<\/a> to biopharma \u2014 today, it sits at 45%. Biopharma needs a customer-centric, data-driven approach to maximize every interaction. Transforming the HCP engagement model is inevitable to achieve this, yet many are uncertain where to start. Watch this on-demand webinar to learn how Shionogi elevated its HCP engagement with an omnichannel commercial model to achieve:<\/p>\n<ul>\n<li>Commercial effectiveness with data-driven segmentation and targeting<\/li>\n<li>Global Governance with local flexibility<\/li>\n<li>An increase in rep productivity with smarter targeting<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Shionogi maximized HCP engagement with a data-driven omnichannel model.<\/p>\n","protected":false},"featured_media":66775,"parent":0,"template":"","product-link-list":[1413,1442],"class_list":["post-78053","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-data-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how Shionogi maximized HCP engagement with a data-driven omnichannel model.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Shionogi: Demystifying Omnichannel for High-Impact Field Execution | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how Shionogi maximized HCP engagement with a data-driven omnichannel model.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/06\/Shionogi-Demystifying-an-Omnichannel-Model-for-High-Impact-Field-Execution-video-LinkedIn.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2024\/06\/Shionogi-Demystifying-an-Omnichannel-Model-for-High-Impact-Field-Execution-video-LinkedIn.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-06-28T18:50:35+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:12:10+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Shionogi: Demystifying Omnichannel for High-Impact Field Execution | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn how Shionogi maximized HCP engagement with a data-driven omnichannel model.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/08\/web-default-featured-image-1200x630-2@2x.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/shionogi-demystifying-an-omnichannel-model-for-high-impact-field-execution\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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