{"id":78614,"date":"2024-08-13T23:24:37","date_gmt":"2024-08-13T21:24:37","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=78614"},"modified":"2026-07-02T09:35:35","modified_gmt":"2026-07-02T07:35:35","slug":"gsk-why-mlr-teams-are-putting-claims-back-on-the-map","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-why-mlr-teams-are-putting-claims-back-on-the-map\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\nDiscover GSK&#8217;s insights into driving a successful claims strategy to scale.\n<\/p>\n<p><a id=\"building-claims-library\" class=\"scrolldown\"><\/a><\/p>\n<h2>Building a Claims Library<\/h2>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"0l5fn9miza\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script 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style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n<p><a id=\"harvesting-claims\" class=\"scrolldown\"><\/a><\/p>\n<h2>Harvesting Claims<\/h2>\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"d4rhspl3am\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/d4rhspl3am.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_d4rhspl3am videoFoam=true\" 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