{"id":81452,"date":"2025-01-06T20:08:08","date_gmt":"2025-01-06T19:08:08","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=81452"},"modified":"2026-05-20T16:41:37","modified_gmt":"2026-05-20T14:41:37","slug":"bayer-an-enterprise-approach-to-kol-insights","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-an-enterprise-approach-to-kol-insights\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\nAndreas Gerloff shares learnings from Bayer&#8217;s rollout of Link Key People across medical and commercial teams. Hear how they are using Link data to gain a 360-degree understanding of their customers and improve engagements.\n<\/p>\n<p>\nHear from <a href=\"\/eu\/veeva-link-customer-stories\/\">other companies<\/a> using the Link family of products.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Bayer AG is using Link Key People to deepen customer understanding for its medical and commercial teams.<\/p>\n","protected":false},"featured_media":66773,"parent":0,"template":"","product-link-list":[1394,1395,1432,1439,1442,1457],"class_list":["post-81452","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-opendata-clinical","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear how Bayer AG is using Link Key People to deepen customer understanding for its medical and commercial teams.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-an-enterprise-approach-to-kol-insights\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Bayer AG: An Enterprise Approach to KOL Insights | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Hear how Bayer AG is using Link Key People to deepen customer understanding for its medical and commercial teams.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-an-enterprise-approach-to-kol-insights\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-01-06T19:08:08+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T14:41:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Bayer AG: An Enterprise Approach to KOL Insights | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear how Bayer AG is using Link Key People to deepen customer understanding for its medical and commercial teams.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/01\/resource-tile-bayer-ag-an-enterprise-approach-to-KOL-insights-340x240-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/bayer-an-enterprise-approach-to-kol-insights\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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