{"id":82033,"date":"2025-02-06T19:34:43","date_gmt":"2025-02-06T18:34:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=82033"},"modified":"2026-06-26T09:58:02","modified_gmt":"2026-06-26T07:58:02","slug":"gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\nHear Dr. Samin Saeed at GSK discuss the medical affairs evolution, the explosion of GenAI in the industry and the specific use cases where it can be the most impactful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hear how Dr. Samin Saeed at GSK is identifying new opportunities to improve the content supply chain and MLR with GenAI.<\/p>\n","protected":false},"featured_media":62566,"parent":0,"template":"","product-link-list":[1394,1395,1413,1427,1439,1442],"class_list":["post-82033","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-platform","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-quality-cloud","product-link-list-veeva-rim"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Hear how Dr. Samin Saeed at GSK is identifying new opportunities to improve the content supply chain and MLR with GenAI.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"GSK: Leveraging GenAI in Commercial Content to Improve MLR Review | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Hear how Dr. Samin Saeed at GSK is identifying new opportunities to improve the content supply chain and MLR with GenAI.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/02\/resource-tile-leveraging-gen-ai-in-commercial-content-to-improve-MLR-review-340x240-2.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/02\/resource-tile-leveraging-gen-ai-in-commercial-content-to-improve-MLR-review-340x240-2.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-02-06T18:34:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-06-26T07:58:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"GSK: Leveraging GenAI in Commercial Content to Improve MLR Review | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Hear how Dr. Samin Saeed at GSK is identifying new opportunities to improve the content supply chain and MLR with GenAI.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/02\/resource-tile-leveraging-gen-ai-in-commercial-content-to-improve-MLR-review-340x240-2.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/gsk-leveraging-genai-in-commercial-content-to-improve-mlr-review\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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