{"id":89037,"date":"2025-10-21T20:19:44","date_gmt":"2025-10-21T18:19:44","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=89037"},"modified":"2026-01-30T15:08:25","modified_gmt":"2026-01-30T14:08:25","slug":"ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nUCB\u2019s Chief Digital Technology Officer, Edwin Erckens, discusses partnering with Veeva to scale a modern <a href=\"\/eu\/products\/veeva-ecoa\/\">eCOA<\/a> solution for patients. The partnership exceeded all original goals, achieving 100% adoption on eligible studies, ahead of schedule and delivering a strong return on investment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UCB shares how its ePRO partnership with Veeva led to 100% trial adoption, strong ROI, and a better patient experience.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1393],"class_list":["post-89037","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-clinical-operations"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"UCB shares how its ePRO partnership with Veeva led to 100% trial adoption, strong ROI, and a better patient experience.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UCB Drives Patient Engagement and ROI with Veeva eCOA | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"UCB shares how its ePRO partnership with Veeva led to 100% trial adoption, strong ROI, and a better patient experience.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/10\/resource-tile-340x240-ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/10\/resource-tile-340x240-ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-10-21T18:19:44+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-01-30T14:08:25+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UCB Drives Patient Engagement and ROI with Veeva eCOA | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"UCB shares how its ePRO partnership with Veeva led to 100% trial adoption, strong ROI, and a better patient experience.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/10\/resource-tile-340x240-ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucb-drives-patient-engagement-and-roi-with-scalable-ecoa-solution\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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