{"id":93990,"date":"2026-02-11T01:19:13","date_gmt":"2026-02-11T00:19:13","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=93990"},"modified":"2026-02-24T22:26:19","modified_gmt":"2026-02-24T21:26:19","slug":"ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nAt the Clinical Oversight Forum in Copenhagen, leaders from UCB and Veeva shared real-world lessons from UCB\u2019s iHome journey, and why a hybrid, CRO-agnostic approach can deliver greater flexibility, transparency, and value for patients\u2014especially in rare disease trials.\n<\/p>\n<p>\n<strong>Discover:<\/strong><\/p>\n<ul>\n<li>The limitations of fully outsourced studies that pushed UCB to rethink oversight and operating models (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=27s\">00:27<\/a>)<\/li>\n<li>How becoming CRO-agnostic created flexibility across processes, people, and platforms (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=1m54s\">01:54<\/a>)<\/li>\n<li>Why rare disease trials accelerated the move toward in-house study management and deeper site engagement (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=2m8s\">02:08<\/a>)<\/li>\n<li>The biggest challenges in transitioning from hybrid models to a fully internalized operating model\u2014and how UCB navigated them (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=4m6s\">04:08<\/a>)<\/li>\n<li>Why R3 oversight isn\u2019t \u201cplug and play,\u201d and how sponsors can turn regulation into an opportunity for smarter outsourcing (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=9m30s\">09:30<\/a>)<\/li>\n<li>Practical change-management insights for sponsors considering new oversight models (<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/?wvideo=f0fq5a9dl2&#038;wtime=11m46s\">11:46<\/a>)<\/li>\n<\/ul>\n<p>\nLearn more about oversight and collaboration at Veeva R&#038;D and Quality Summit, Copenhagen, 28-29 May, 2026. <a href=\"https:\/\/www.veeva.com\/eu\/events\/rd-summit\/register\/\" target=\"_blank\" rel=\"noreferrer noopener\">Register now<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[],"class_list":["post-93990","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-02-11T00:19:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-24T21:26:19+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"position\":2,\"name\":\"C. Stories\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#listItem\",\"name\":\"UCB\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#listItem\",\"position\":3,\"name\":\"UCB\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. Stories\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#webpage\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/\",\"name\":\"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe\",\"description\":\"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/customer-story-logo-ucb.png\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#mainImage\",\"width\":500,\"height\":200,\"caption\":\"customer-story-logo-ucb\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\\\/#mainImage\"},\"datePublished\":\"2026-02-11T01:19:13+01:00\",\"dateModified\":\"2026-02-24T22:26:19+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe<\/title>\n\n","aioseo_head_json":{"title":"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe","description":"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.","canonical_url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/www.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","position":2,"name":"C. Stories","item":"https:\/\/www.veeva.com\/eu\/customer-stories\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#listItem","name":"UCB"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#listItem","position":3,"name":"UCB","previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/#listItem","name":"C. Stories"}}]},{"@type":"Organization","@id":"https:\/\/www.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/www.veeva.com\/eu\/"},{"@type":"WebPage","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#webpage","url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/","name":"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe","description":"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2022\/02\/customer-story-logo-ucb.png","@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#mainImage","width":500,"height":200,"caption":"customer-story-logo-ucb"},"primaryImageOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/#mainImage"},"datePublished":"2026-02-11T01:19:13+01:00","dateModified":"2026-02-24T22:26:19+01:00"},{"@type":"WebSite","@id":"https:\/\/www.veeva.com\/eu\/#website","url":"https:\/\/www.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe","og:description":"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.","og:url":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png","article:published_time":"2026-02-11T00:19:13+00:00","article:modified_time":"2026-02-24T21:26:19+00:00","twitter:card":"summary_large_image","twitter:title":"UCB Evolves from Outsourced to CRO-Agnostic Oversight | Veeva Systems Europe","twitter:description":"A look at how UCB is balancing ICH E6 (R3) oversight, outsourcing, and site engagement through its CRO-agnostic iHome model to enable smarter collaboration.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png"},"aioseo_meta_data":{"post_id":"93990","title":"UCB Evolves from Outsourced to CRO-Agnostic Oversight #separator_sa #site_title","description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"UCB Evolves from Outsourced to CRO-Agnostic Oversight #separator_sa #site_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png","og_image_width":"0","og_image_height":"0","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/02\/resource-tile-ucb-evolves-from-outsourced-to-cro-agnostic-oversight-340x240-1.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","created":"2026-02-11 00:17:35","updated":"2026-08-26 17:23:00","focus_keyword":null,"additional_keywords":null,"truseo_locale":null,"ai":null,"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-08-21 19:28:26"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/\" title=\"C. Stories\">C. Stories<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tUCB\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.veeva.com\/eu"},{"label":"C. Stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/"},{"label":"UCB","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/ucbs-shift-toward-smarter-oversight-from-fully-outsourced-to-cro-agnostic\/"}],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/customer-stories"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990\/revisions"}],"predecessor-version":[{"id":94655,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/customer-stories\/93990\/revisions\/94655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/62775"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=93990"}],"wp:term":[{"taxonomy":"product-link-list","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product-link-list?post=93990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}