{"id":95613,"date":"2026-03-25T18:31:24","date_gmt":"2026-03-25T17:31:24","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=95613"},"modified":"2026-05-09T01:00:54","modified_gmt":"2026-05-08T23:00:54","slug":"maximizing-congress-impact-with-link-workflow","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/maximizing-congress-impact-with-link-workflow\/","title":{"rendered":"UCB"},"content":{"rendered":"<p>\nPascal Vande Gucht shares the benefits of adopting <a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/congresses\/\">Veeva Link Workflow for Congresses<\/a> at UCB. Hear how the solution increased cross-functional alignment and streamlined planning, resulting in more recorded engagements and an improved KOL experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UCB is using Link Workflow to maximize congress impact and KOL engagements.<\/p>\n","protected":false},"featured_media":62775,"parent":0,"template":"","product-link-list":[1424,1425],"class_list":["post-95613","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-link-key-people","product-link-list-veeva-link-medical-insights"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"UCB is using Link Workflow to maximize congress impact and KOL engagements.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/maximizing-congress-impact-with-link-workflow\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Maximizing Congress Impact with Link Workflow | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"UCB is using Link Workflow to maximize congress impact and KOL engagements.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/maximizing-congress-impact-with-link-workflow\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/03\/resource-tile-ucb-pascal-vande-gucht-340x240-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/03\/resource-tile-ucb-pascal-vande-gucht-340x240-1.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-03-25T17:31:24+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-08T23:00:54+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Maximizing Congress Impact with Link Workflow | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"UCB is using Link Workflow to maximize congress impact and KOL engagements.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/03\/resource-tile-ucb-pascal-vande-gucht-340x240-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/maximizing-congress-impact-with-link-workflow\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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