{"id":96398,"date":"2026-04-10T19:19:15","date_gmt":"2026-04-10T17:19:15","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=96398"},"modified":"2026-06-26T09:47:18","modified_gmt":"2026-06-26T07:47:18","slug":"gsk-architecting-the-ai-ready-enterprise","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-architecting-the-ai-ready-enterprise\/","title":{"rendered":"GSK"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, VP Commercial Strategy, Veeva AI Europe <br \/>\n<strong>Guest:<\/strong> Kieron Scrutton, SVP, Enterprise Systems, and Digital &#038; Tech Risk Management, GSK<\/p>\n<p>\nIn this episode, Kieron Scrutton joins Florian Schnappauf to discuss architecting an AI-ready enterprise to achieve commercial efficiency at scale. Discover why prioritizing speed and a zero-disruption allowed GSK to move quickly to a next-generation platform with AI embedded to support its ambition of impacting 2.5 billion patients by 2030. Kieron shares how to identify high-value business processes for AI investment and the importance of role-specific training and data-driven decisions.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, Veeva podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kieron Scrutton explains how a zero-disruption transition to an AI-embedded platform is helping GSK identify high-value processes and drive commercial efficiency at scale.<\/p>\n","protected":false},"featured_media":66770,"parent":0,"template":"","product-link-list":[1413,1414,1427,1437,1439,1457,1464],"class_list":["post-96398","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-medcomms","product-link-list-veeva-promomats","product-link-list-veeva-quality-cloud","product-link-list-veeva-vault-crm","product-link-list-veeva-vault-crm-suite"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kieron Scrutton explains how a zero-disruption transition to an AI-embedded platform is helping GSK identify high-value processes and drive commercial efficiency at scale.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"GSK: Architecting the AI-Ready Enterprise | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Kieron Scrutton explains how a zero-disruption transition to an AI-embedded platform is helping GSK identify high-value processes and drive commercial efficiency at scale.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-architecting-the-ai-ready-enterprise-s2-e1-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-architecting-the-ai-ready-enterprise-s2-e1-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-04-10T17:19:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-06-26T07:47:18+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"GSK: Architecting the AI-Ready Enterprise | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Kieron Scrutton explains how a zero-disruption transition to an AI-embedded platform is helping GSK identify high-value processes and drive commercial efficiency at scale.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-architecting-the-ai-ready-enterprise-s2-e1-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/gsk-architecting-the-ai-ready-enterprise\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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