{"id":96962,"date":"2026-04-30T18:36:52","date_gmt":"2026-04-30T16:36:52","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=96962"},"modified":"2026-05-05T18:17:16","modified_gmt":"2026-05-05T16:17:16","slug":"astellas-measuring-medical-impact-from-vision-to-reality","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/astellas-measuring-medical-impact-from-vision-to-reality\/","title":{"rendered":"Astellas"},"content":{"rendered":"<p>\nMeasuring medical impact has been a decades-long challenge, but Astellas has a plan. Mike Soper and Yukti Khurana discuss their top priorities and share advice for those looking to bridge the gap between activities and measurable outcomes.\n<\/p>\n<p>\nLearn more about how Veeva can help your organization <a href=\"\/eu\/resources\/business-consulting-medical-impact-solution-brief\/\">measure its impact<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mike Soper and Yukti Khurana from Astellas discuss measuring medical impact and how they are moving from vision to reality.<\/p>\n","protected":false},"featured_media":75291,"parent":0,"template":"","product-link-list":[1413,1414,1437,1439,1457],"class_list":["post-96962","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-promomats","product-link-list-veeva-quality-cloud","product-link-list-veeva-vault-crm"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Mike Soper and Yukti Khurana from Astellas discuss measuring medical impact and how they are moving from vision to reality.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/astellas-measuring-medical-impact-from-vision-to-reality\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Astellas: Measuring Medical Impact - From Vision to Reality | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Mike Soper and Yukti Khurana from Astellas discuss measuring medical impact and how they are moving from vision to reality.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/customer-stories\/astellas-measuring-medical-impact-from-vision-to-reality\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-astellas-measuring-medical-impact_340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-astellas-measuring-medical-impact_340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-04-30T16:36:52+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-05T16:17:16+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Astellas: Measuring Medical Impact - From Vision to Reality | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Mike Soper and Yukti Khurana from Astellas discuss measuring medical impact and how they are moving from vision to reality.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/04\/resource-tile-astellas-measuring-medical-impact_340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/astellas-measuring-medical-impact-from-vision-to-reality\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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