{"id":98540,"date":"2026-07-03T00:00:05","date_gmt":"2026-07-02T22:00:05","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=customer-stories&#038;p=98540"},"modified":"2026-08-06T20:47:04","modified_gmt":"2026-08-06T18:47:04","slug":"bayer-ag-ai-driven-insights-through-connected-data-and-applications","status":"publish","type":"customer-stories","link":"https:\/\/www.veeva.com\/eu\/customer-stories\/bayer-ag-ai-driven-insights-through-connected-data-and-applications\/","title":{"rendered":"Bayer"},"content":{"rendered":"<p>\n<strong>Host:<\/strong> Florian Schnappauf, VP Commercial Strategy, Veeva AI Europe <br \/> <br \/>\n<strong>Guest:<\/strong> Stefan Schmidt, Digital Capability Lead Field Engagement, Bayer AG\n<\/p>\n<p>\nIn this episode, Stefan Schmidt and Florian Schnappauf discuss key technology shifts from Cloud to AI, and the accelerated pace of commercial innovation. Explore how Bayer is moving from a system of record to a system of insights with Vault CRM and a connected, unified data infrastructure, powered by Veeva Data Cloud. Schmidt emphasizes the importance of data quality and harmonization for AI success and envisions a future where AI removes administrative burdens to allow field teams to focus on valuable customer interactions.\n<\/p>\n<p>\nHear more from the <a href=\"https:\/\/www.veeva.com\/eu\/what-pharma-needs-next\/\">What Pharma Needs Next<\/a>, Veeva podcast series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefan Schmidt joins Florian Schnappauf to discuss how Bayer is leveraging connected data and Vault CRM to build an intelligent foundation for AI.<\/p>\n","protected":false},"featured_media":62411,"parent":0,"template":"","product-link-list":[1395,1413,1414,1439],"class_list":["post-98540","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","product-link-list-veeva-commercial-cloud","product-link-list-veeva-data-cloud","product-link-list-veeva-development-cloud","product-link-list-veeva-quality-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Stefan Schmidt joins Florian Schnappauf to discuss how Bayer is leveraging connected data and Vault CRM to build an intelligent foundation for AI.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Bayer AG: AI-Driven Insights Through Connected Data and Applications | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Stefan Schmidt joins Florian Schnappauf to discuss how Bayer is leveraging connected data and Vault CRM to build an intelligent foundation for AI.\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/06\/resource-tile-architecting-the-ai-ready-enterprise-s2-e2-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/06\/resource-tile-architecting-the-ai-ready-enterprise-s2-e2-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-02T22:00:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-06T18:47:04+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Bayer AG: AI-Driven Insights Through Connected Data and Applications | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Stefan Schmidt joins Florian Schnappauf to discuss how Bayer is leveraging connected data and Vault CRM to build an intelligent foundation for AI.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/06\/resource-tile-architecting-the-ai-ready-enterprise-s2-e2-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/bayer-ag-ai-driven-insights-through-connected-data-and-applications\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/customer-stories\\\/#listItem\",\"name\":\"C. 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