{"id":71999,"date":"2023-07-27T13:48:26","date_gmt":"2023-07-27T11:48:26","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=71999"},"modified":"2026-03-27T19:01:46","modified_gmt":"2026-03-27T18:01:46","slug":"workflow","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/","title":{"rendered":"Link Workflow | Manage KOL engagements more effectively"},"content":{"rendered":"<style>\n.veeva-2024 .quote-card-full {\nbackground: linear-gradient(195deg,#1b2f54 10.29%,#01050b 25.48%,#02060d 37.84%,#030710 47.81%,#040a13 55.82%,#060c18 62.3%,#080f1d 67.7%,#0a1223 72.44%,#0c1629 76.97%,#0e1a2f 81.72%,#101d36 87.11%,#13213c 93.6%,#152543 101.61%,#172849 111.57%,#192c4f 123.93%,#1b2f54 139.12%);\ncolor: #fff;\n}\n.veeva-2024 .z-pattern-products__subpoint-headline {\nalign-items: flex-start;\n}<\/p>\n<p>.veeva-2024 .z-pattern-products__subpoint h6.hero-txt-link {text-align:left;font-weight:600;font-size:18px;line-height:1.2;}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"simple-product\">\n<p>\t\t<!-- Hero Start &#x2705; --><\/p>\n<section class=\"hero-left-aligned hero-left-aligned--product\">\n<div class=\"hero-left-aligned__wrapper container\">\n<div class=\"copy-container container copy-container--left\">\n<h2>Veeva Link Workflow<\/h2>\n<h1>Transform KOL Engagement Workflows<\/h1>\n<p>Link Workflow provides tech-enabled workflows for KOL management that combine data, software, and standard services. These workflows are defined and optimized by Veeva for the industry.<\/p>\n<p>Business teams buy a workflow to get a specific job done. They benefit from lower cost, better outcomes, and seamless connections to the Veeva ecosystem. This is possible because Veeva can realize economies of scale in automating the process.<\/p>\n<p>Today, two workflow applications are available:<\/p>\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n                            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<p>                                <a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/congresses\/\" target=\"_self\" rel=\"noopener\" style=\"text-decoration: unset;\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6 class=\"hero-txt-link\" style=\"margin-top:unset;margin-bottom:unset;\">Link Workflow <br \/>for Congresses<\/h6>\n<p>                                        <span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/arrow-up-right--black.svg');\"><\/span>\n                                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p style=\"margin-bottom:0;text-align:left;\">Enables cross-functional teams to manage KOL engagements at congresses.<\/p>\n<\/p><\/div>\n<p>                                <\/a><\/p>\n<p>                                <a class=\"z-pattern-products__subpoint\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/workflow\/kol-engagement-planning\/\" target=\"_self\" rel=\"noopener\" style=\"text-decoration: unset;\"><\/p>\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6 class=\"hero-txt-link\" style=\"margin-top:unset;margin-bottom:unset;\">Link Workflow for KOL <br \/>Engagement Planning<\/h6>\n<p>                                        <span class=\"icon ready\" data-icon=\"arrow-up-right--black\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/arrow-up-right--black.svg');\"><\/span>\n                                    <\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p style=\"margin-bottom:0;text-align:left;\">Enables cross-functional HQ teams to plan and track KOL engagements.<\/p>\n<\/p><\/div>\n<p>                                <\/a>\n                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h6>\n\t\t\t\t\t\t<span><span>Announced<\/span> 2022<\/span><br \/>\n\t\t\t\t\t\t<span><span>Status<\/span> Early<\/span><br \/>\n\t\t\t\t\t\t<span><span>Customers<\/span> 11-50<\/span><br \/>\n\t\t\t\t\t<\/h6>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t\t<a style=\"font-size: 16px;text-decoration:underline\" class=\"button-secondary button-secondary--black\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-Link.pdf?\" target=\"_blank\" rel=\"noopener\"><br \/>\n   \t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-download--black.svg\" alt=\"\"> <span>Download Product Sheet<\/span><\/a><\/p><\/div>\n<\/p><\/div>\n<div class=\"hero-left-aligned__image\">\n\t\t\t\t\t<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/10\/Link-Workflow-Hero-Image-2024.png\" alt=\"Private: Link Workflow | Manage KOL engagements more effectively\">\n\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- Banner Start &#x2705; --><\/p>\n<p>\t\t<!-- Summit Banner Override --><br \/>\n\t\t<!-- Use this for Commercial Summit Banner. -->\t<\/p>\n<section class=\"quote-tabs quote-tabs--light \">\n<div class=\"quote-tabs__content\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Trusted Partner to the Life Sciences Industry<\/h6>\n<h3>Leaders Innovating with Link Workflow<\/h3>\n<\/p><\/div>\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWhether it&#8217;s medical, commercial, or clinical, we now have purpose-driven planning around specific scientific leaders.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.pharmexec.com\/view\/deep-data-ai-reimagine-kol-engagement-eric-toron\/genentech-creating-a-seamless-customer-experience-with-deep-kol-insights\/\" target=\"_blank\" rel=\"noopener\">Read&nbsp;<span style=\"text-transform:lowercase\">the<\/span>&nbsp;Article<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/Eric-Toron-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Eric Toron<\/h5>\n<h6>Executive Director, Operations Lead, Global Medical Affairs and Outcomes Research, Merck<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe use Link Workflow for early assets, where field medical teams aren&#8217;t yet deployed, to help us coordinate engagement and understand the value of our Phase I\/II clinical trial assets.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration\/\" target=\"_self\" rel=\"noopener\">Listen&nbsp;<span style=\"text-transform:lowercase\">to<\/span>&nbsp;Podcast<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Pascal-Vande-Gucht-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Pascal Vande Gucht<\/h5>\n<h6>Head, Medical Digital &#038; Analytical Solutions, UCB<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe leverage Link Workflow to plan the most effective cross-functional engagement.\u201d<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/ucb-takeda-improving-the-customer-experience-through-medical-commercial-collaboration\/\" target=\"_self\" rel=\"noopener\">Listen&nbsp;<span style=\"text-transform:lowercase\">to<\/span>&nbsp;Podcast<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Georgios-Tramountanis-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Georgios Tramountanis<\/h5>\n<h6>Data, Digital and Technology, Global Medical Core Capabilities &#8211; Global Portfolio Division, Takeda<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 4 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cLink Workflow enables stronger end-to-end, cross-functional collaboration to ensure that congress planning is both strategic and efficient. It has been instrumental in advancing our \u2018One Astellas\u2019 vision.\u201c<\/p>\n<p>                                <a class=\"button-outline button-outline--white\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/breaking-silos-in-cross-functional-kol-engagement-qa-with-astellas\/\" target=\"_self\" rel=\"noopener\">Read&nbsp;<span style=\"text-transform:lowercase\">the<\/span>&nbsp;Interview<\/a><\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/10\/Ambily-George-600x390-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Ambily George<\/h5>\n<h6>Innovation Capability Enablement Lead, Astellas<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t<!-- Resources Start &#x2705; --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t\t\t\t\t\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/breaking-silos-in-cross-functional-kol-engagement-qa-with-astellas\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Customer Story<\/h6>\n<h5>Breaking Silos in Cross-Functional KOL Engagement: Q&amp;A with Astellas\u2019<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/07\/resource-logo-tile-veeva-link-workflow-340x240@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/customer-stories\/ucb-transforming-kol-engagement-planning-for-greater-medical-impact\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Customer Story<\/h6>\n<h5>UCB: Transforming KOL Engagement Planning for Greater Medical Impact<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/06\/ucb-unlocking-the-value-of-crm-for-medical-affairs.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p><a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.pharmexec.com\/view\/merck-medical-affairs-enterprise-wide-approach-customer-intelligence\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read Article<\/h6>\n<h5>MSD: An Enterprise-wide Approach to Customer Intelligence<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/10\/merck-taking-affairs-to-the-next-level-MSD.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/section>\n<p>\t\t<!-- CTA Start &#x2705; --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"--footer-fix-color: transparent; --footer-fix-color-desktop: transparent;\">\n<div class=\"container copy-container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\" target=\"_self\" rel=\"noopener\">Contact Us<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t<a class=\"button-tertiary button-tertiary--white\" href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2023\/07\/Veeva-Product-Sheet-Link.pdf\" target=\"_blank\" rel=\"noopener\">Download Product Sheet<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva Link Workflow is a no-code platform for building custom workflow applications on Link data.<\/p>\n","protected":false},"author":223,"featured_media":0,"parent":71990,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-71999","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/71999"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/223"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=71999"}],"version-history":[{"count":14,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/71999\/revisions"}],"predecessor-version":[{"id":94869,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/71999\/revisions\/94869"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/71990"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=71999"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=71999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}