{"id":78318,"date":"2024-07-23T18:30:55","date_gmt":"2024-07-23T16:30:55","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=78318"},"modified":"2026-02-17T16:30:15","modified_gmt":"2026-02-17T15:30:15","slug":"commercial-content-kernel","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/commercial-content-kernel\/","title":{"rendered":"Commercial Content Kernel"},"content":{"rendered":"<style>\n<p>                \/* Equal boxes *\/\n                .row-eq-height {\n                    column-gap: 24px;\n                    display: grid;\n                    grid-template-columns: 1fr;\n                    row-gap: 24px;\n                    padding-left: 15px;\n                    padding-right: 15px;\n                }<\/p>\n<p>                @media (min-width: 600px) {\n                    .row-eq-height {\n                        grid-template-columns: repeat(2, 1fr);\n                    }\n                }<\/p>\n<p>                @media (min-width: 1115px) {\n                    .row-eq-height {\n                        grid-template-columns: repeat(4, 1fr);\n                    }\n                }<\/p>\n<p>                .row-eq-height::after, .row-eq-height::before {\n                    display: none;\n                }<\/p>\n<p>                .equal-boxes div {\n                    \/* border: 2px solid #cdcdcd; *\/\n                    border: 0;\n                    height: 100%;\n                    \/* text-align: left; *\/\n                    padding: 32px 27px 12px 27px;\n                    margin-bottom: 20px;\n                    color: #ffffff;\n                }<\/p>\n<p>                .equal-boxes div p {\n                    color: #ffffff;\n                    font-weight: 500;\n                    margin-bottom: 0;\n                }<\/p>\n<p>                .equal-boxes a {\n                    position: absolute;\n                    bottom: 20px;\n                    margin-left: auto;\n                    margin-right: auto;\n                    left: 0;\n                    right: 0;\n                    text-align: center;\n                    font-weight: 400;\n                }\/* Margins *\/\n<\/style>\n<p><!-- Hero section --><\/p>\n<section class=\"block\">\n<div class=\"product-banner-hero\" style=\"background-image: url('https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/hero-background_2x.png');background-position:left center;\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<div class=\"breadcrumbs\">\n\t\t\t\t\t\t<a href=\"\/eu\/\">Home<\/a> \u00b7<br \/>\n\t\t\t\t\t\t<a href=\"\/eu\/products\/veeva-promomats\/\">Veeva PromoMats<\/a> \u00b7<br \/>\n\t\t\t\t\t\tCommercial Content Kernel\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row banner-flex-align text-left\">\n<div class=\"col-xs-12\">\n<h1>Standardizing Commercial Content<br \/> Across the Life Sciences Industry<\/h1>\n<p>with Veeva\u2019s Commercial Content Kernel for Life Sciences<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Get started now --><\/p>\n<div class=\"product-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-12 col-md-10 col-md-offset-1 col-lg-8 col-lg-offset-2\">\n<h2 class=\"fake-h1\" style=\"margin-bottom:15px\">Get Started Now<\/h2>\n<p style=\"margin-bottom:32px;\">For the first time in the industry, Veeva is publishing a Commercial Content Kernel for Life Sciences as part of the Common Data Architecture&#x2122;. The kernel was based upon the thorough analysis of 475+ configurations within Veeva PromoMats. This global standard is publicly available to drive more efficient content taxonomy management and enable industry-specific content technology, such as AI solutions.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row text-center grid321\">\n<div class=\"col-md-4 col-sm-6 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/taxonomy-icon_1x.png\"><\/p>\n<p><a href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/06\/Commercial-Content-Taxonomy-for-Life-Sciences.xlsx\" class=\"buttons outline-orange\">Descriptions<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>xxx<\/h4>\n\n -->\n\t\t\t<\/div>\n<div class=\"col-md-4 col-sm-6 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2021\/04\/white-paper-icon.png\"><\/p>\n<p><a href=\"\/eu\/resources\/the-commercial-content-taxonomy-for-life-sciences\/\" class=\"buttons outline-orange\">White Paper<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>xxx<\/h4>\n\n -->\n\t\t\t<\/div>\n<div class=\"col-md-4 col-md-offset-0 col-sm-6 col-sm-offset-3 col-xs-12\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/education-icon_1x.png\"><\/p>\n<p id=\"how-can-rm-help\"><a href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/10\/Commercial-Content-Taxonomy-for-Life-Sciences-Education-Materials.pptx\" class=\"buttons outline-orange\">Educational Materials<\/a><\/p>\n<p>\t\t\t\t<!-- \n\n<h4>Use for 6 items - md+ 3 cols \/ sm 2 cols \/ xs 2 cols but turn to 1 at 600 ( class=\"col-md-4 col-sm-6 col-xs-6\")<\/h4>\n\n -->\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- How Will Standardization Help? --><\/p>\n<div class=\"product-container pb-xs-50\" id=\"video\" style=\"background-color:#f2f3f3\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-12\">\n<h2 class=\"fake-h1\">How Will Standardization Help?<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-lg-12\">\n<div class=\"row flex-align\">\n<div class=\"col-md-6 col-sm-6 text-left text-xs-center\">\n<p>\nThe life sciences industry currently maintains over 300,000 types of content. The historic absence of a global standard means there is no common language to classify content across regions.\n<\/p>\n<p>\nVeeva\u2019s Commercial Content Kernel simplifies and accelerates the process by providing a content hierarchy, classification, and description for organizing and delivering quality content across the enterprise.\n<\/p>\n<p>\nLearn more by watching our short video.\n<\/p>\n<\/p><\/div>\n<div class=\"col-md-5 col-md-offset-1 col-sm-7\">\n<script>\n\t\t\twindow._wq = window._wq || [];\n\t\t\t_wq.push({\n\t\t\t  id: \"6tsn0ziauu\",\n\t\t\t  options: {\n\t\t\t\tplugin: {\n\t\t\t\t  \"captions\": {\n\t\t\t\t\tonByDefault: false\n\t\t\t\t  }\n\t\t\t\t}\n\t\t\t  }\n\t\t\t});\n\t\t\t<\/script><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/6tsn0ziauu.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_6tsn0ziauu videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/6tsn0ziauu\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- How Will Veeva Support Industry Adoption? --><\/p>\n<div class=\"product-container\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<h2 class=\"fake-h1\">How Will Veeva Support Industry Adoption?<\/h2>\n<p class=\"mb-40\">Veeva\u2019s teams have designed a methodical and open approach to ensure customer success. They will support the industry to adopt the Commercial Content Kernel over time through:<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row text-center row-eq-height\">\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#449FD7\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-knowledge-sharing_2x.png\"><\/p>\n<p>Convening customers and advocates for knowledge-sharing<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#DB6015\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-education-and-enablement_2x.png\"><\/p>\n<p>Education and enablement for partners (agencies, technology, services)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#00B6B9\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-best-practices_2x.png\"><\/p>\n<p>Best practice documentation with specific recommendations<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 equal-boxes\">\n<div style=\"background-color:#F7981D\">\n\t\t\t\t\t<img decoding=\"async\" style=\"max-width:116px; margin-bottom:25px;\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/07\/icon-4-steps_2x.png\"><\/p>\n<p>4-step adoption program (assessment, configuration, reclassification and enablement)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- Get your free copy --><\/p>\n<div class=\"products-contact-us\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-sm-10 col-sm-offset-1\">\n<h2 class=\"white\">How can Veeva Help your Organization?<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-md-12 text-center\">\n\t\t\t\t<a href=\"\/eu\/contact-us\/\" class=\"buttons contact-white\">Contact Us<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Home \u00b7 Veeva PromoMats \u00b7 Commercial Content Kernel Standardizing Commercial Content Across the Life Sciences Industry with Veeva\u2019s Commercial Content Kernel for Life Sciences Get Started Now For the first time in the industry, Veeva is publishing a Commercial Content Kernel for Life Sciences as part of the Common Data Architecture&#x2122;. The kernel was based&hellip;<\/p>\n","protected":false},"author":354,"featured_media":78334,"parent":72115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-78318","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/354"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=78318"}],"version-history":[{"count":10,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318\/revisions"}],"predecessor-version":[{"id":94149,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/78318\/revisions\/94149"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/72115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/78334"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=78318"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=78318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}