{"id":79795,"date":"2024-10-18T20:55:43","date_gmt":"2024-10-18T18:55:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79795"},"modified":"2026-03-18T10:26:34","modified_gmt":"2026-03-18T09:26:34","slug":"pharma-life-science-data-solutions","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/pharma-life-science-data-solutions\/","title":{"rendered":"Gateway &#8211; Data &#038; Analytics"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Data &#038; Analytics<br \/>\n        <\/h6>\n<h1>Connecting Sales, Marketing, and Medical with a Common Data Architecture<\/h1>\n<p>Build the right data foundation for AI.<\/p>\n<div class=\"copy-container__buttons\">\n        <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-opendata-scaling-ai-with-a-trusted-data-foundation\/\" target=\"_self\" rel=\"noopener\">Watch Explainer Video<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_ukd35wa82n\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>96<sup>%<\/sup><\/h3>\n<p>of biopharma leaders believe their data is not well-structure and not AI-ready for scaling<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>81<sup>%<\/sup><\/h3>\n<p>of pharmas have moderate to no visibility into HCP\/HCO relationships<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>of KOLs are missed (with no recorded interaction with MSLs)<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>The State of Data, Analytics, and AI in Commercial Biopharma<\/h3>\n<p>Accelerate commercial AI and analytics adoption at scale.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\" target=\"_self\" rel=\"noopener\">Read eBook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/The-State-of-Data-Analytics-and-AI-in-Commercial-Biopharma.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"container\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cData is the foundation for everything we do. CRM is nothing without customer data and it needs to be reliable and high-quality for our field teams. Our logical next step is to reduce complexity in our data architecture and move towards our vision of one customer master.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/bayer.png\" alt=\"bayer\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/alex-alexander-400x400-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alexander Alex<\/h5>\n<h6>Head of CRM and Engagement Channels, Bayer AG<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cTechnology is a key enabler for every step of a product launch. Building comprehensive IT capabilities within the complex and regulated pharma industry while meeting strict deadlines is possible with a readily available platform like Veeva that covers the full technology stack, from clinical to commercial.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/12\/customer-story-logo-Idorsia.png\" alt=\"Idorsia\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"quote-card__person-info-text\">\n<h5>Joseph Bejjani<\/h5>\n<h6>CIO at Idorsia<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cBy leveraging deep KOL data and AI, we\u2019ve streamlined KOL identification and so we are on the path to increasing MSL productivity and improving engagement planning.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/11\/customer-story-logo-merck-msd.png\" alt=\"msd\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/03\/Eric-Toron-300x300-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Eric Toron<\/h5>\n<h6>Executive Director, Operations Lead, Global Medical Affairs and Outcomes Research, MSD<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Our Customers<br \/>\n            <\/h6>\n<h3>\n              NewAmsterdam: Setting the Data Foundation <br \/>for Launch Success<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_vzpf5qphzh\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Sanofi<\/strong>&#8216;s Journey to More Data-Driven KOL Engagement<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/resources\/fueling-advanced-analytics-with-connected-data-3-use-cases-from-top-data-leaders\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Fueling Advanced Analytics with Connected Data: 3 Use Cases from Top Data Leaders<\/h6>\n<p>Read Article<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/customer-stories\/how-connected-data-unlocks-value-across-commercial-planning-and-execution\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Sobi<\/strong>: How Connected Data Unlocks Value Across Commercial Planning and Execution <\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Data &#038; analytics solutions<\/h2>\n<p>Connecting sales, marketing, and medical with a common data architecture.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Link <br \/> Key People<\/h4>\n<p>Deep data on scientific, digital, and clinical leaders to enable more relevant engagement.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva OpenData Commercial<\/h4>\n<p>Accurate, globally aligned customer reference data for commercial teams.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/services\/business-consulting-services\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Commercial Analytics<\/h4>\n<p>Inform your strategy with unique industry data for accurate targeting, segmentation, field activation, and better patient understanding.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/hcpaccess\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva HCP Access<\/h4>\n<p>HCP access data to improve segmentation and targeting.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Explore &#038; Learn<\/h6>\n<h3>Resources<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/building-a-strong-data-foundation-for-vault-crm-migration\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\teBook\n\t\t\t<\/p><\/div>\n<h5>Building a Strong Data Foundation for Vault CRM Migration<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/01\/4.-resource-tile-ebook-building-a-strong-data-foundation-vault-crm-migration_340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/5-ways-to-maximize-medical-congress-impact-with-deep-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>5 Ways to Maximize Medical Congress Impact with Deep Data<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/03\/resource-tile-headshot-5-ways-to-maximize-medical-congress-impact-with-deep-data-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-and-iqvia-partnership-what-it-means-for-master-data-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>Veeva and IQVIA Partnership: What It Means for Master Data Management<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/10\/Veeva-and-IQVIA-Master-Data-Management_banners_Adopting-the-Commercial-Content-Kernel.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data &#038; Analytics Connecting Sales, Marketing, and Medical with a Common Data Architecture Build the right data foundation for AI. Watch Explainer Video Contact Us 96% of biopharma leaders believe their data is not well-structure and not AI-ready for scaling 81% of pharmas have moderate to no visibility into HCP\/HCO relationships 30% of KOLs are&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-79795","page","type-page","status-publish","hentry","page-canonical-unique","page_type-abm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79795"}],"version-history":[{"count":18,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795\/revisions"}],"predecessor-version":[{"id":93594,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795\/revisions\/93594"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79795"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}