{"id":79795,"date":"2024-10-18T20:55:43","date_gmt":"2024-10-18T18:55:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79795"},"modified":"2026-08-05T15:30:18","modified_gmt":"2026-08-05T13:30:18","slug":"pharma-life-science-data-solutions","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/pharma-life-science-data-solutions\/","title":{"rendered":"Gateway &#8211; Data &#038; Analytics"},"content":{"rendered":"<style>\n<p>.veeva-2024 .statistic-tool p>a {\n    text-decoration: none;\n}<\/p>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<p>.veeva-2024 .resource-block-cards--grey {\n    padding-bottom: 170px !important;\n}<\/p>\n<p>.veeva-2024 .hero-contained--footer-fix {\n    position: relative;\n    z-index: 2; \n    margin-top: -80px !important; \n}<\/p>\n<p>@media (max-width: 768px) {\n    .veeva-2024 .resource-block-cards--grey {\n        padding-bottom: 120px !important;\n    }<\/p>\n<p>    .veeva-2024 .hero-contained--footer-fix {\n        margin-top: -50px !important;\n    }\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Data &#038; Analytics<br \/>\n        <\/h6>\n<h1>Build the Right Data Foundation for AI<\/h1>\n<p>Connecting sales, marketing, and medical for a single source of truth.<\/p>\n<div class=\"copy-container__buttons\">\n        <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/find-and-better-engage-the-right-hcps-with-connected-data-and-software\/\" target=\"_self\" rel=\"noopener\">See How It Works<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_qqpjniqa2g\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-3-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>96<sup>%<\/sup><\/h3>\n<p><a href=\"\/eu\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\">of biopharma leaders believe their data is not well-structure and not AI-ready for scaling<\/a><\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>81<sup>%<\/sup><\/h3>\n<p><a href=\"https:\/\/ir.veeva.com\/news\/news-details\/2020\/North-America-Survey-Reveals-Better-Customer-Data-Essential-to-Digital-Transformation\/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">of pharmas have moderate to no visibility into HCP\/HCO relationships<\/a><\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p><a href=\"\/eu\/resources\/veeva-pulse-field-trends-report-1q2q23\/\">of KOLs are missed (with no recorded interaction with MSLs)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>The State of Data, Analytics, and AI in Commercial Biopharma<\/h3>\n<p>Accelerate commercial AI and analytics adoption at scale.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\" target=\"_self\" rel=\"noopener\">Read eBook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/10\/The-State-of-Data-Analytics-and-AI-in-Commercial-Biopharma.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"container\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cData is the foundation for everything we do. CRM is nothing without customer data and it needs to be reliable and high-quality for our field teams. Our logical next step is to reduce complexity in our data architecture and move towards our vision of one customer master.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/bayer.png\" alt=\"bayer\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/alex-alexander-400x400-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alexander Alex<\/h5>\n<h6>Head of CRM and Engagement Channels, Bayer AG<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cTechnology is a key enabler for every step of a product launch. Building comprehensive IT capabilities within the complex and regulated pharma industry while meeting strict deadlines is possible with a readily available platform like Veeva that covers the full technology stack, from clinical to commercial.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/12\/customer-story-logo-Idorsia.png\" alt=\"Idorsia\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"quote-card__person-info-text\">\n<h5>Joseph Bejjani<\/h5>\n<h6>CIO at Idorsia<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cBy leveraging deep KOL data and AI, we\u2019ve streamlined KOL identification and so we are on the path to increasing MSL productivity and improving engagement planning.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/11\/customer-story-logo-merck-msd.png\" alt=\"msd\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/03\/Eric-Toron-300x300-1.png\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Eric Toron<\/h5>\n<h6>Executive Director, Operations Lead, Global Medical Affairs and Outcomes Research, MSD<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Our Customers<br \/>\n            <\/h6>\n<h3>\n              NewAmsterdam: Setting the Data Foundation <br \/>for Launch Success<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_s6q9p7bj64\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n<p>                  <a href=\"\/eu\/customer-stories\/leveraging-data-for-global-growth-a-four-step-approach\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Leveraging Data for Global Growth<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                  <a href=\"\/eu\/customer-stories\/sanofis-journey-to-more-data-driven-kol-engagement\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Sanofi<\/strong>&#8216;s Journey to More Data-Driven KOL Engagement<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                  <a href=\"\/eu\/resources\/fueling-advanced-analytics-with-connected-data-3-use-cases-from-top-data-leaders\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Fueling Advanced Analytics with Connected Data: 3 Use Cases from Top Data Leaders<\/h6>\n<p>Read Article<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                  <a href=\"\/eu\/customer-stories\/bayer-ag-ai-driven-insights-through-connected-data-and-software\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Bayer AG<\/strong>: AI-Driven Insights Through Connected Data and Software <\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                <a href=\"\/eu\/customer-stories\/standardize-to-scale-boehringer-ingelheim-data-harmonization-in-100-markets\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6><strong>Boehringer Ingelheim<\/strong>: Standardize to Scale with Data Harmonization in 100+ Market<\/h6>\n<p>Read Article<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Data &#038; analytics solutions<\/h2>\n<p>Connecting sales, marketing, and medical with a common data architecture.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-link\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Link <br \/> Key People<\/h4>\n<p>Deep data on scientific, digital, and clinical leaders to enable more relevant engagement.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/opendata\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva OpenData Commercial<\/h4>\n<p>Clean, harmonized customer reference data to scale AI.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/hcpaccess\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva HCP Access<\/h4>\n<p>HCP access data to improve segmentation and targeting.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/network-mdm\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva Network MDM<\/h4>\n<p>Simplified global, multi-domain master data management.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Accordions, Single Accordion Title --><\/p>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title mt-10 mb-10\">\n<div class=\"container\">\n    <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient mb-6\">\n<h2>Frequently Asked Questions<\/h2>\n<\/p><\/div>\n<p>    <!-- accordion contents --><\/p>\n<div class=\"accordion-block__wrapper\">\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n<div class=\"accordion accordion-block__drawers\">\n<p>            <!-- FAQ Item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does Veeva provide trusted insights in life sciences?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Establish a single source of truth by seamlessly integrating reference data, deep data, patient data, and HCP access metrics through a <a href=\"\/eu\/cda\/\">common data architecture<\/a> (CDA). This clean and harmonized data foundation is what allows AI to move beyond basic analytics to predictive, actionable intelligence that field teams can actually trust.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is Veeva\u2019s CDA and why is it important?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva&#8217;s <a href=\"\/eu\/cda\/\">common data architecture<\/a> (CDA) is an open and freely available industry standard for life sciences operational data. It provides a simple, universal set of data structures for entities like healthcare professionals (HCPs) and healthcare organizations (HCOs). CDA is important because it standardizes how software and data products communicate, eliminating data friction, increasing interoperability, and speeding up analytics.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is master data management in pharma?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"\/eu\/products\/crm-suite\/network-customer-master\/\">Master data management<\/a> (MDM) in pharma is a systematic process for creating and maintaining a single, consistent, and accurate source of information for critical business entities like customers, products, and organizations. An effective MDM strategy eliminates data redundancy, reduces inconsistencies, and provides a reliable foundation for decision-making and regulatory compliance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can a data-driven approach improve customer engagement?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>A <a href=\"\/eu\/resources\/four-pillars-of-data-driven-kol-engagement\/\">data-driven approach<\/a> improves customer engagement by providing a deeper understanding of customer behaviors and preferences. By analyzing data from various sources, you can personalize content and choose the right channels to deliver messages that resonate with each customer, building trust and driving more meaningful interactions.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 5 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Can field medical insights be integrated with commercial data?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Yes. Integrating medical insights with commercial data provides a complete 360-degree view of the customer. By connecting <a href=\"\/eu\/products\/veeva-link\/overview\/\">Veeva Link<\/a> and <a href=\"\/eu\/resources\/veeva-medical-insights-features-brief\/\">Veeva Medical Insights<\/a> with <a href=\"\/eu\/products\/crm-suite\/crm\/\">Veeva Vault CRM<\/a>, commercial teams can compliantly understand KOLs\u2019 and HCPs\u2019 scientific interests and sentiment, ensuring that the transition <a href=\"\/eu\/blog\/why-connected-systems-strengthen-medical-commercial-alignment\/\">from medical education to commercial engagement<\/a> is seamless and coordinated.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 6 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Why is a unified data foundation necessary for AI?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>AI is only as good as the data powering it. A unified foundation eliminates fragmented silos, preventing \u2018AI hallucinations\u2019 and ensuring that <a href=\"\/eu\/products\/veeva-ai\/\">agentic AI models<\/a> have the reliable context they need to act. Without a clean, unified layer, AI-driven recommendations lose the trust of the field teams who rely on them.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 7 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is &#8220;agentic-ready&#8221; data in life sciences?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Agentic-ready data is high-quality, governed data that is structured specifically for AI consumption. While <a href=\"\/eu\/resources\/the-state-of-data-analytics-and-ai-in-commercial-biopharma\/\">96%<\/a> of biopharma leaders believe their current data is not AI-ready, achieving this state requires both harmonization and ongoing governance. This creates the common language needed for AI Agents to autonomously handle tasks like pre-call planning or medical inquiry summaries with accuracy.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 8 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does Veeva ensure data privacy and compliance in AI-ready datasets?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva ensures compliance through a &#8216;privacy-by-design&#8217; approach. Our data solutions are built natively into the secure <a href=\"\/eu\/products\/vault-platform\/\">Vault Platform<\/a>, ensuring that all AI-ready datasets \u2014 including patient and prescriber data \u2014 adhere to global regulations like GDPR and the EU AI Act. This architecture ensures that your proprietary commercial data is never leaked into public models, maintaining total data sovereignty.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 9 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help biopharmas deepen customer insights?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva helps biopharmas deepen customer insights through the power of connected data and software \u2014 connecting sales, marketing, and medical teams on a single, AI-embedded platform with a unified customer database.<\/p>\n<p>Designed for seamless integration with <a href=\"\/eu\/products\/commercial-cloud\/\">Veeva Commercial Cloud<\/a> applications, this approach provides a comprehensive 360-degree view of the stakeholder, allowing teams to move from raw data to decisive action instantly. By creating a unified foundation, Veeva fast-tracks the path to AI-driven engagement and intelligent workflows, ensuring every customer interaction is grounded in real-time, cross-functional intelligence.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 10 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Is Data Cloud only for commercial teams?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>No. While Veeva OpenData is the industry standard for commercial reference data (HCP, HCO, and affiliations), <a href=\"\/eu\/products\/opendata-clinical\/\">Veeva OpenData Clinical<\/a> provides a dedicated, compliant data foundation specifically for clinical research sites and investigators. Both solutions are built on Veeva\u2019s common data architecture (CDA), meaning they share a universal ID for healthcare providers. This allows a single investigator to be tracked seamlessly from trial participation in clinical operations through to their scientific impact in a medical or commercial CRM. By unifying clinical and commercial data, biopharmas eliminate manual matching, prevent duplicate records, and gain a 360-degree view of the stakeholder across the entire product lifecycle.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- FAQ Item 11 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about Data Cloud?<\/h6>\n<\/p><\/div>\n<p>                  <span class=\"arrow-toggle-button\"><br \/>\n                    <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                  <\/span><br \/>\n                <\/button><br \/>\n              <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"http:\/\/veeva.com\/eu\/products\/data-cloud\/\">Veeva Data Cloud<\/a>, attend <a href=\"https:\/\/www.veeva.com\/events\/commercial-summit\/\">Veeva Commercial Summit<\/a>, or contact your <a href=\"https:\/\/www.veeva.com\/contact-us\/\">Veeva account team<\/a> for more information.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--grey\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Explore &#038; Learn<\/h6>\n<h3>Resources<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/building-a-strong-data-foundation-for-vault-crm-migration\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\teBook\n\t\t\t<\/p><\/div>\n<h5>Building a Strong Data Foundation for Vault CRM Migration<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/01\/4.-resource-tile-ebook-building-a-strong-data-foundation-vault-crm-migration_340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/5-ways-to-maximize-medical-congress-impact-with-deep-data\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>5 Ways to Maximize Medical Congress Impact with Deep Data<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/03\/resource-tile-headshot-5-ways-to-maximize-medical-congress-impact-with-deep-data-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-and-iqvia-partnership-what-it-means-for-master-data-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>Veeva and IQVIA Partnership: What It Means for Master Data Management<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/10\/Veeva-and-IQVIA-Master-Data-Management_banners_Adopting-the-Commercial-Content-Kernel.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p> <a class=\"resource-card\" href=\"https:\/\/discover-pharma.com\/turning-ai-skeptics-into-ai-advocates-through-high-integrity-data\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tArticle\n\t\t\t<\/p><\/div>\n<h5>Discover Pharma | Turning AI Skeptics into AI Advocates Through High-Integrity Data<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2026\/05\/compass-research-report.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data &#038; Analytics Build the Right Data Foundation for AI Connecting sales, marketing, and medical for a single source of truth. See How It Works Contact Us 96% of biopharma leaders believe their data is not well-structure and not AI-ready for scaling 81% of pharmas have moderate to no visibility into HCP\/HCO relationships 30% of&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-79795","page","type-page","status-publish","hentry","page-canonical-unique","page_type-abm","region-eu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79795"}],"version-history":[{"count":22,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795\/revisions"}],"predecessor-version":[{"id":100729,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79795\/revisions\/100729"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79795"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}