{"id":79799,"date":"2024-10-18T20:59:36","date_gmt":"2024-10-18T18:59:36","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=79799"},"modified":"2026-04-09T12:26:46","modified_gmt":"2026-04-09T10:26:46","slug":"life-science-digital-engagement-strategy","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/life-science-digital-engagement-strategy\/","title":{"rendered":"Gateway &#8211; Digital Engagement"},"content":{"rendered":"<style>\n<p>.veeva-2024 .sub-video-nav__content {\ngap: 6px;\n}\n.veeva-2024 .sub-video-nav--stacked {\npadding: 12px 15px;\ngap: 14px;\n}\n.veeva-2024 .video-player-module__video-info h5 {\nfont-size: 16px;\nfont-weight: 400;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info p {\nfont-size: 24px;\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .video-player-module__video-info {\ndisplay: flex;\nflex-direction: column;\ngap: 3px;\n}\n@media (min-width:1200px) {\n.veeva-2024 .video-player-module--multiple .sub-video-nav-wrapper {\nflex-grow: 1;\nmax-width: 440px;\n}\n}\n.veeva-2024 .tab-block .tablist {\nmargin-bottom: 5px;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Digital Engagement<br \/>\n        <\/h6>\n<h1>Are You Delivering the Omnichannel <br \/> Experience HCPs Want?<\/h1>\n<p>Tailor HCP engagement and operationalize digital excellence.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-crm-engage-the-future-of-hcp-engagement\/\">Watch Explainer Video<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_pldo8z595h\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n<h5 class=\"text-center\">125+ Vault CRM Customers Drive Transformation<\/h5>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50<sup>%<\/sup><\/h3>\n<p>of HCPs are accessible in Europe<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>45 <sup>%<\/sup><\/h3>\n<p>of accessible HCPs use video<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>of conversations started by HCPs when given an inbound channel<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>91<sup>%<\/sup><\/h3>\n<p>of HCPs consider speaker programs a very effective channel<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Alert Starts &#x2705; --><\/p>\n<section class=\"alert-announcement\">\n<div class=\"alert-announcement__wrapper container\">\n<div class=\"alert-announcement__inner\">\n<h6>Discover key insights on field engagement activities worldwide<\/h6>\n<p>\t\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\" target=\"_self\" rel=\"noopener\">Learn More<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>What HCPs Want: How Biopharmas Can Deliver Better Support at the Moment of Need<\/h3>\n<p>HCPs value fast, relevant field interactions, but the in-person model often falls short. Hear from actual HCPs about how they want to engage with biopharma.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"https:\/\/www.veeva.com\/eu\/resources\/what-hcps-want-how-biopharmas-can-deliver-better-support-at-the-moment-of-need\/\" target=\"_self\" rel=\"noopener\">Read eBook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/resources\/digital-adoption-ebook-thumbnail.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote - Tabs, Light, Quote Card --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\" style=\"margin-bottom:-150px;z-index:1\">\n<div class=\"container\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe chose Veeva Vault CRM as our new global platform to unlock the full benefit across Veeva industry cloud solutions. By building on our use of Veeva solutions on the Vault platform, we are accelerating end-to-end innovation to deliver impactful treatments to patients faster.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2022\/01\/customer-story-logo-otsuka.png\" alt=\"otsuka\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/08\/Debbie-Young-Otsuka.jpg\" alt=\"\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Debbie Young<\/h5>\n<h6>Multichannel Strategy and Customer Insights Director, Otsuka Europe<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWe chose Veeva Vault CRM as our new global platform to unlock the full benefit across Veeva industry cloud solutions. By building on our use of Veeva solutions on the Vault platform, we are accelerating end-to-end innovation to deliver impactful treatments to patients faster.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/11\/customer-story-logo-grunenthal.png\" alt=\"grunenthal\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/customer-grunenthal-headshot-jan-adams-300x300px.jpg\" alt=\"jan-adams\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Jan Adams<\/h5>\n<h6>Chief Commercial Officer, Gr\u00fcnenthal  <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cWith Campaign Manager, our sales, market access, and medical affairs teams have a 360-degree view of our customers, allowing us to have a focused, collaborative approach to engagement.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/customer-story-logo-newamsterdam@2x-1.png\" alt=\"new amsterdam\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/Chris-Deluzio-600x390-1.png\" alt=\"Chris Deluzio\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Chris Deluzio<\/h5>\n<h6>Executive Vice President, Enterprise Operations, NewAmsterdam Pharma<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 4 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;With Vault CRM and a robust data framework, we now have the foundation giving us the control to focus and immediately leverage powerful innovations to create a competitive advantage.\u201c<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2021\/11\/customer-story-logo-bayer.png\" alt=\"bayer\" \/>\n                                <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/alex-alexander-400x400-1.png\" alt=\"alex-alexander\">\n                                    <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alexander Alex<\/h5>\n<h6>Head of Veeva Platform, Bayer AG<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark my-0 section-rounded\" style=\"padding-top:250px\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Our Customers<br \/>\n            <\/h6>\n<h3>\n              Make the most of your digital engagements<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_890nhbo70u\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n<p><a href=\"\/eu\/resources\/top-20-biopharma-leaders-on-why-they-chose-vault-crm-4-case-studies-in-commercial-excellence\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Biopharma Leaders: Key Drivers for Choosing Vault CRM<\/h6>\n<p>Read White Paper<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p><a href=\"\/eu\/customer-stories\/novo-nordisk-driving-value-and-innovation-with-vault-crm\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Novo Nordisk: Driving Value and Innovation with Vault CRM<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a>   <\/p>\n<p><a href=\"\/eu\/customer-stories\/biontech-from-strategy-to-execution-driving-business-excellence-with-vault-crm\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>BioNTech &#8211; From Strategy to Execution: Driving Business Excellence with Vault CRM<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p>\n<p>                <a href=\"\/eu\/customer-stories\/newamsterdam-maximizing-campaign-efficiency-for-emerging-biopharma\/\" target=\"_self\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>NewAmsterdam Pharma: Maximizing Campaign Efficiency for Emerging Biopharma<\/h6>\n<p>Watch Video<\/p>\n<\/p><\/div>\n<p>                <\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_self\" rel=\"noopener\">Vault CRM Suite<\/a><\/h2>\n<p>Get the right therapies to the right patients, faster with a deep application with embedded AI enbling omnichannel orchestration and personalized HCP interactions.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM<\/h4>\n<p>The next-generation CRM for life sciences.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Engage<\/h4>\n<p>Digital engagement platform to meet, connect, and share with HCPs.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> Events Management<\/h4>\n<p>Compliant live, virtual, and hybrid events.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/campaign-manager\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/>Campaign Manager<\/h4>\n<p>Coordinate sales and marketing engagement in unified campaigns using both non-personal and field channels.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/crm\/#ai-in-vault-crm\" target=\"_self\" rel=\"noopener\"><\/p>\n<h4>Veeva AI for<br \/> Vault CRM<\/h4>\n<p>Deep AI that\u2019s simple, secure, and compliant for life sciences companies of all sizes.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Accordions, Single Accordion Title --><\/p>\n<section class=\"accordion-block accordion-block--light accordion-block--single-accordion-title\" style=\"margin-top:50px\">\n<div class=\"container\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n<p>            Frequently Asked Questions<br \/>\n          <\/h6>\n<h3>Find all the information <br \/>you\u2019re looking for<\/h3>\n<\/p><\/div>\n<p>        <!-- accordion contents --><\/p>\n<div class=\"accordion-block__wrapper\">\n          <!-- accordion tool 1 --><\/p>\n<div class=\"accordion-block__section accordion-block__section--active\">\n<div class=\"accordion-block__section-content\">\n              <!-- accordion --><\/p>\n<div class=\"accordion accordion-block__drawers\">\n                <!-- accordion item 1 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is an omnichannel engagement strategy in life sciences?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n                        An omnichannel engagement strategy is a customer-centric model that orchestrates a seamless and personalized experience across all communication channels, including face-to-face, email, video, and virtual events. Unlike traditional multichannel approaches, omnichannel connects every interaction so that each touchpoint informs the next. This ensures that whether an HCP is engaging with a medical science liaison or receiving a digital follow-up, the messaging remains consistent, scientifically relevant, timely, and tailored to their specific interests and behaviors.\n                      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 2 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Why is it important to adopt an omnichannel approach now?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>The shift to precision medicines impacts everything biopharma companies do, from how they go to market, to which data sets they need. Physical access is also declining as medicines become more complex, while access to MSLs and reps with scientific expertise has growing importance. The focus on scientific experts, thought leaders, and reimbursement results in a wider ecosystem than just the healthcare professionals.<\/p>\n<p>For many life sciences companies, digital engagement has strengthened existing relationships with healthcare professionals and expanded access to those who were previously difficult to reach. But an inadequate omnichannel strategy and plan could limit your sales potential and negatively impact the HCP experience.\n                        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>               <!-- accordion item 3 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do you build an omnichannel HCP engagement strategy?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Building an effective HCP engagement strategy starts with understanding how healthcare professionals prefer to access scientific information. Biopharmas must combine customer insights, coordinated channels, and cross-functional alignment to deliver relevant interactions that support patient care.\n                        <\/p>\n<p>Key steps include:<\/p>\n<ul>\n<li>Understand customer preferences: Use engagement data to identify how HCPs prefer to interact.<\/li>\n<li>Align cross-functional teams: Coordinate sales, marketing, and medical engagement.<\/li>\n<li>Activate multiple channels: Combine in-person visits with digital engagement such as video meetings, email, and events.<\/li>\n<li>Deliver relevant content: Provide scientific and educational information tailored to each HCP\u2019s needs.<\/li>\n<li>Measure and optimize: Use engagement analytics to continuously improve outreach.<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 4 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do you connect field and digital channels to create a seamless HCP experience?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-2023-trends-in-hcp-omnichannel-engagement-report\/\">Connecting field and digital channels<\/a> requires a unified technology platform, like <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/crm\/\">Veeva Vault CRM<\/a> that provides a single, shared view of the customer. By centralizing interaction history and data from all channels organizations can move from disjointed campaigns to synchronized journeys. This connectivity allows commercial teams to use real-time insights \u2014 such as a specific content download or webinar attendance \u2014 to inform a rep\u2019s next in-person conversation or a personalized email.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 5 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can commercial teams use real-time insights to personalize engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Commercial teams use <a href=\"https:\/\/www.veeva.com\/eu\/pharma-life-science-data-solutions\/\">deep, real-time insights<\/a> to shift from reactive to proactive engagement. By capturing signals from both digital and in-person channels \u2014 including compliant free-text notes and engagement analytics \u2014 field teams gain immediate visibility into an HCP\u2019s evolving needs or barriers to treatment. AI agents distill these signals into actionable talking points or &#8220;next best actions,&#8221; ensuring that the information provided is always timely and relevant. This real-time feedback loop allows teams to adjust their strategies, delivering value at the exact moment of need and building deeper, trust-based relationships with healthcare professionals.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 6 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How does agentic AI enable personalized HCP journeys at scale?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Scaling personalization across thousands of HCPs is achieved by embedding <a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-ai-for-vault-crm-drive-commercial-efficiency-and-effectiveness\/\">highly-specialized AI agents<\/a> directly into the core of the engagement platform, Vault CRM. These agents have secure, direct access to the data and content needed to autonomously handle routine tasks and provide tailored recommendations. By using Agentic AI, organizations can move beyond static rules-based automation to a dynamic model where AI agents proactively prepare account summaries, suggest relevant scientific materials, and ensure that every digital touchpoint is personalized. This allows field teams to act as more effective partners to HCPs, focusing on high-value interactions while the AI handles the complexity of journey orchestration.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                 <!-- accordion item 7 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">What is a biopharma omnichannel strategy framework?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>A biopharma omnichannel strategy framework connects customer insights, engagement channels, and cross-functional teams to deliver coordinated engagement with healthcare professionals. Together, the following capabilities help life sciences companies create more consistent and personalized HCP experiences:<\/p>\n<ul>\n<li>Customer insights and segmentation<\/li>\n<li>Integrated engagement channels<\/li>\n<li>Cross-functional coordination across teams<\/li>\n<li>Personalized scientific content<\/li>\n<li>Engagement analytics and measurement<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 8 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help with managing data privacy and consent for digital campaigns?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva\u2019s platform provides built-in tools for managing data privacy and consent. It helps companies capture and track customer consent preferences, ensures all digital content is compliant, and audit-ready to meet regulatory requirements like GDPR. This centralized approach ensures that field and marketing teams only engage with HCPs through their preferred channels, maintaining trust and regulatory integrity across every touchpoint.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 9 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How do you measure the impact of digital engagement?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p><a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-pulse-field-trends-report-4q24\/\">Research<\/a> shows that coordinated interactions are significantly more likely to result in a prescription than disconnected activities. By measuring these connections, organizations can optimize resource allocation and ensure educational efforts are focused on the HCPs and patient populations where they will have the greatest impact on health outcomes. Digital engagement is typically measured using metrics such as:<\/p>\n<ul>\n<li>Participation in webinars or virtual meetings<\/li>\n<li>Engagement with digital content<\/li>\n<li>Email engagement and follow-up interactions<\/li>\n<li>Frequency and quality of HCP interactions<\/li>\n<li>Progression of engagement across channels<\/li>\n<\/ul>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 10 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">How can Veeva help biopharmas increase omnichannel impact?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>Veeva helps biopharmas increase omnichannel impact through the Vault CRM Suite, integrating key commercial applications and processes for more effective field planning and engagement across personal and digital channels. <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/crm\/\">Vault CRM<\/a> is a deep application for life sciences that connects sales, marketing, and medical teams on a single platform with a unified customer database for next-generation engagement.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\">Vault CRM Engage<\/a> provides a digital platform to meet, connect, and share with HCPs through compliant virtual meetings and chat. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/approved-email\/\">Vault CRM Approved Email<\/a> allows reps to send compliant emails to HCPs in a unified experience. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\">Vault CRM Events Management<\/a> streamlines the execution of compliant live, virtual, and hybrid events. <\/li>\n<li><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/campaign-manager\/\">Vault CRM Campaign Manager<\/a> coordinates sales and marketing engagement in unified campaigns, aligning both non-personal and field channels. <\/li>\n<\/ul>\n<p>\nThese applications automatically capture engagement data in Vault CRM to provide a 360-degree view of the customer, enabling more intelligent planning and more impactful future conversations.\n                           <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                <!-- accordion item 11 --><\/p>\n<div class=\"accordion-item accordion-drawer accordion-drawer--light accordion-drawer--single-accordion-title\">\n<h2 class=\"accordion-drawer__header\">\n                    <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" aria-expanded=\"true\"><\/p>\n<div class=\"accordion-button__content\">\n<h6 class=\"accordion-button__title\">Where can I find more information about the Vault CRM Suite?<\/h6>\n<\/p><\/div>\n<p>                      <span class=\"arrow-toggle-button\"><br \/>\n                        <span class=\"icon\" data-icon=\"caret-down\"><\/span><br \/>\n                      <\/span><br \/>\n                    <\/button><br \/>\n                  <\/h2>\n<div class=\"accordion-collapse collapse\">\n<div class=\"accordion-body\">\n<div class=\"accordion-body__content\">\n<p>You can read more about <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\">Vault CRM Suite<\/a>, attend <a href=\"https:\/\/www.veeva.com\/eu\/events\/commercial-summit-europe\/overview\/\">Veeva Commercial Summit<\/a>, or contact your <a href=\"https:\/\/www.veeva.com\/eu\/contact-us\/\">Veeva account team<\/a> for more information.\n                        <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\" style=\"margin-top:30px\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Resources<\/h6>\n<h3>Explore &#038; Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/elevate-your-service-oriented-hcp-engagement-strategy\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tInfographic\n\t\t\t<\/p><\/div>\n<h5>Elevate Your Service-Oriented HCP Engagement Strategy<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/01\/resource-tileVault-CRM-Events-eBook-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/customer-stories\/from-push-to-pull-astellas-boosts-engagement-with-47-hcp-led-chats\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tCase Study\n\t\t\t<\/p><\/div>\n<h5>From Push to Pull: Astellas Boosts Engagement with 47% HCP-Led Chats<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/06\/resource-tile-astellas-boosts-engagement-340x240@2x.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/the-life-sciences-crm-decision-key-advantages-of-vault-crm\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\teBook\n\t\t\t<\/p><\/div>\n<h5>The Life Sciences CRM Decision: Key Advantages of Vault CRM<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/11\/resource-tile-innovation-guide-accelerating-end-to-end-pharma-event-management-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p>\n<p>  <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-vault-crm-campaign-manager-demo\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<!-- resource-chip --><\/p>\n<div class=\"resource-chip\">\n<div class=\"resource-chip__icon\">\n\t\t\t\t<span class=\"icon\" data-icon=\"bookmark-2\"><\/span>\n\t\t\t<\/div>\n<p>\t\t\t\tVideo\n\t\t\t<\/p><\/div>\n<h5>Increase the Effectiveness of Every Campaign<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n\t\t  <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2024\/12\/resource-tile-campaign-manager-demo-340x240-1.png\" alt=\"\" \/>\n\t<\/div>\n<p>  <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in learning more?<\/h3>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Engagement Are You Delivering the Omnichannel Experience HCPs Want? Tailor HCP engagement and operationalize digital excellence. Watch Explainer Video Contact Us 125+ Vault CRM Customers Drive Transformation 50% of HCPs are accessible in Europe 45 % of accessible HCPs use video 30% of conversations started by HCPs when given an inbound channel 91% of&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1699],"class_list":["post-79799","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=79799"}],"version-history":[{"count":29,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799\/revisions"}],"predecessor-version":[{"id":96292,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/79799\/revisions\/96292"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=79799"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=79799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}