{"id":86023,"date":"2025-07-25T17:56:26","date_gmt":"2025-07-25T15:56:26","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=86023"},"modified":"2025-12-03T01:12:37","modified_gmt":"2025-12-03T00:12:37","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/content-strategy\/","title":{"rendered":"Veeva PromoMats \u2013 Content Strategy"},"content":{"rendered":"<style>\n<p>    .veeva-2024 .hero-centered {\n        padding-top: 160px;\n        padding-bottom: 50px;\n    }\n}<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}<\/p>\n<p>.w-full .rounded-lg {\nborder-radius: 25px!important;\n}\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<p><!-- Hero - Centered, White --><\/p>\n<section class=\"hero-centered hero-centered--white\">\n<div class=\"container copy-container copy-container--center\">\n<h6 style=\"color:#ff6b00\">Veeva PromoMats<\/h6>\n<h1>Deliver Personalized <br \/>Content at Scale<\/h1>\n<p>Compliant content tied to strategic goals for <br \/>enhanced analytics and content traceability.<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news\" style=\"margin-top: 10px;\">\n    <a class=\"alert-news__wrapper container\" href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\"><\/p>\n<div class=\"alert-news__inner\">\n<h6>Building the Future of MLR with AI: Fastest Path to Approved Content<\/h6>\n<p>            <span class=\"alert-news__btn-desktop button-secondary\" href=\"\/eu\/products\/content-management\/vault-promomats\/content-space-emerging-pharma\/\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><br \/>\n            <\/span><br \/>\n            <span class=\"alert-news__btn-mobile button-text-link button-text-link--black\" href=\"\/eu\/products\/content-management\/vault-promomats\/content-space-emerging-pharma\/\" target=\"_self\"><br \/>\n                <span class=\"button-label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n            <\/span>\n        <\/div>\n<p>    <\/a><br \/>\n<\/section>\n<p><!-- Z Pattern - Products, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded-top\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n            <!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h6>Overview<\/h6>\n<h3>Accelerating digital content at scale<\/h3>\n<\/p><\/div>\n<p>            <!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/07\/promomats-content-strategy-figure-1114x625-1.png\" alt=\"\" \/>\n                <\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Modular Content<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Enable personalized content at scale through consistent, approvable messages at scale through reusable, traceable collections of content components for measurement and compliance across channels and geographies.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Communication Objective<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Capture strategic messaging against content in PromoMats, receive insights on utilization against messaging from Vault CRM, and develop a standard foundation for message traceability across all of your approved content.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n    <\/div>\n<\/section>\n<div id=\"simple-product\" style=\"padding-top:0px\">\n<div class=\"blended-bg\">\n<p>\t\t\t<!-- Stats Start &#x2705; --><\/p>\n<section class=\"statistic-inline statistic-inline--dark section-rounded\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom: 10px;\">\n<h6>Impact<\/h6>\n<h3>\n&#8220;The impact was a forecasted 15% to 25% <br \/>reduction in time to market&#8221;<br \/>\n<\/h3>\n<p>\nMartin N. Jensen, <strong>Lundbeck<\/strong>\n<\/p>\n<div class=\"copy-container__buttons\">\n\t<a class=\"button-primary button-primary--gradient\" target=\"_blank\" href=\"https:\/\/www.pm360online.com\/elite-2025-digital-crusader-martin-n-jensen-of-lundbeck\" rel=\"noopener\">Read Article<\/a>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>\t\t\t<!-- Video Player Start &#x2705; --><\/p>\n<section class=\"video-player-stacked video-player-stacked--dark\" style=\"padding-top:80px;padding-bottom:220px\">\n<div class=\"container copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Why Veeva PromoMats <\/h6>\n<h3>Content Strategy<\/h3>\n<\/p><\/div>\n<div class=\"video-player-stacked__video container\">\n\t\t\t\t<!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.67989417989418% + 41px); height: 0; width: 100%;border-radius:25px\"><iframe src=\"https:\/\/demo.arcade.software\/cvTJMHYz7dx8g2vsHBZE?embed&#038;embed_mobile=inline&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"PromoMats\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END-->\n\t\t\t\t<\/div>\n<\/section><\/div>\n<\/div>\n<p><!-- Quote - Tabs, Light, Logo Tablist --><\/p>\n<section class=\"quote-tabs quote-tabs--light\" style=\"margin-top:-120px;z-index:10;background:none\">\n<p>    <!-- content --><\/p>\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;We created a new content operational model that revolutionizes the content creation process and manages strategy across the organization. Modular content was the base of it.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-grunenthal.png\" alt=\"Grunenthal\" \/>\n                                <\/div>\n<h5>Mubasher Hassan<\/h5>\n<h6>Global Head of Content Management, Gr\u00fcnenthal<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201cVeeva\u2019s modular content solution helps us generate compliant promotional content that resonates deeply with key audiences so we can create first-class digital experiences. Veeva PromoMats allows us to move faster, increase content reuse across channels, and speed the review process.\u201d<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/customer-story-logo-organon.png\" alt=\"Organon\" \/>\n                                <\/div>\n<h5>Cedric Grand-Pierre<\/h5>\n<h6>Global Customer Experience and Engagement Lead, Organon<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>                    <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;Reusing pre-approved content modules and tailoring relevant content is crucial to our modular content strategy as we customize more memorable, omnichannel experiences. Veeva PromoMats provides key capabilities like automated claims linking, global-to-local tracking, and content sharing to ensure digital assets are timely and compliant.&#8221;<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                                    <img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/11\/customer-story-logo-moderna.png\" alt=\"moderna\" \/>\n                                <\/div>\n<h5>Jason Benagh<\/h5>\n<h6>Director, Global Marketing Operations, Moderna<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<div class=\"copy-container__buttons\"><a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/\" target=\"_self\" rel=\"noopener\"> View  More Resources<\/a><\/div>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/modular-content-product-brief\/\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read product brief<\/h6>\n<h5>Modular Content Product Brief<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/04\/PromoMats-Tile_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/powering-omnichannel-strategies-with-modular-content\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read ebook<\/h6>\n<h5>Powering Omnichannel Strategies with Modular Content<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2021\/12\/PromoMats-ebook-RT-340x240-1.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"https:\/\/www.pm360online.com\/why-sanofi-is-going-all-in-with-modular-content\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read customer story<\/h6>\n<h5>Why Sanofi Is Going All-in with Modular Content<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/12\/Sanofi-PM-360-article-RT.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/getting-ready-for-modular-content-an-agency-perspective\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read whitepaper<\/h6>\n<h5>Getting Ready for Modular Content: An Agency Perspective<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/06\/Getting-Ready-for-Modular-Content.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"cmdo-contact\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n        <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n        <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n             <form id=\"mktoForm_758\"><\/form><div id=\"mktoForm_758_thankyou\" style=\"text-align:center;display:none;\"><h3>Thank you for your inquiry.<\/h3><p style=\"padding:0\">We will review your request shortly.<\/p><\/div><div id=\"mktoForm_758_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p><\/div>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in Learning More?<\/h3>\n<div class=\"copy-container__buttons\">\n\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compliant content tied to strategic goals for enhanced analytics and content traceability.<\/p>\n","protected":false},"author":395,"featured_media":72035,"parent":72115,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-86023","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=86023"}],"version-history":[{"count":1,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023\/revisions"}],"predecessor-version":[{"id":86024,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/86023\/revisions\/86024"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/72115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/72035"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=86023"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=86023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}