{"id":87554,"date":"2025-09-11T16:06:05","date_gmt":"2025-09-11T14:06:05","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=87554"},"modified":"2026-01-09T17:25:29","modified_gmt":"2026-01-09T16:25:29","slug":"strategia-engagement-digitale-life-science","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/it\/prodotti\/strategia-engagement-digitale-life-science\/","title":{"rendered":"Gateway &#8211; Aumentare l\u2019Impatto della Omnicanalit\u00e0"},"content":{"rendered":"<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n<p>          Digital Engagement<br \/>\n        <\/h6>\n<h1>Stai offrendo l\u2019esperienza omnicanale che gli HCP desiderano?<\/h1>\n<p>Personalizza l\u2019engagement dei professionisti sanitari e rendi operativa l\u2019eccellenza digitale.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-crm-engage-the-future-of-hcp-engagement\/\" target=\"_blank\" rel=\"noopener\">Guarda il video esplicativo<\/a><br \/>\n          <a class=\"button-outline button-outline--white\" href=\"#\" id=\"cta-it-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" target=\"_self\" rel=\"noopener\">Contattaci<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_pldo8z595h\" captions=\"on\" lang=\"it\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50+<sup>%<\/sup><\/h3>\n<p>degli HCP \u00e8 accessibile in Europa.<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>45 <sup>%<\/sup><\/h3>\n<p>degli accessibili utilizza i video.<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>delle conversazioni viene avviato dagli HCP quando un canale inbound \u00e8 disponibile.<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>91<sup>%<\/sup><\/h3>\n<p>degli HCP  considera i programmi con speaker un canale molto efficace.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n<p class=\"text-center\">\n            Scopri gli <a href=\"https:\/\/www.veeva.com\/eu\/resources\/veeva-hcp-360-trends-report\/\" rel=\"noopener\" target=\"_blank\">insight fondamentali<\/a> sulle attivit\u00e0 di engagement sul campo a livello globale\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>Cosa gli HCP desiderano: Come le aziende biofarmaceutiche possono offrire un supporto migliore nel momento del bisogno<\/h3>\n<p>HCP apprezzano le interazioni sul territorio rapide e pertinenti, ma il modello di incontro di persona spesso non \u00e8 all&#8217;altezza delle aspettative. Scopri come gli HCP desiderano interagire con le aziende biofarmaceutiche.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-tertiary button-tertiary--black\" href=\"https:\/\/www.veeva.com\/eu\/resources\/what-hcps-want-how-biopharmas-can-deliver-better-support-at-the-moment-of-need\/\" target=\"_blank\" rel=\"noopener\">Scarica l\u2019ebook<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/resources\/digital-adoption-ebook-thumbnail.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote Block  --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>&#8220;La nostra idea era quella di creare una piattaforma di customer insight, e Vault CRM \u00e8 la base per realizzarla. Ora \u00e8 il momento di arricchirla con informazioni e strumenti pi\u00f9 potenti, come gli AI Agents.&#8221;<\/p>\n<p>              <a class=\"button-outline button-outline--black\" href=\"\/eu\/customer-stories\/bayers-vault-crm-go-live\/\" target=\"_blank\" rel=\"noopener\"> Guarda il video <\/a>\n            <\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2025\/04\/Bayer@2x.png\" alt=\"bayer\" \/>\n              <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/10\/alex-alexander-400x400-1.png\" alt=\"alex-alexander\">\n                <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alexander Alex<\/h5>\n<h6>Head of Veeva Platform, Bayer<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              I nostri clienti<br \/>\n            <\/h6>\n<h3>\n              Scopri come i leader del settore ottimizzano <br \/>la strategia di digital engagement<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_7siwi2dhx9\" captions=\"on\" lang=\"it\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"\/eu\/customer-stories\/bayer-fast-track-to-ai-accelerating-commercial-transformation-with-vault-crm\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Bayer AG &#038; Boehringer Ingelheim: Engagement degli HCP  nel momento del bisogno<\/h6>\n<p>Leggi il whitepaper<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/gsk-powering-the-future-with-vault-crm\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>GSK: Powering the Future con Vault CRM<\/h6>\n<p>Guarda la storia<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/customer-stories\/organon-a-journey-to-omnichannel-field-planning\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Organon: Un percorso verso una pianificazione omnicanale sul campo<\/h6>\n<p>Leggi la testimonianza cliente<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2><a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\">Vault CRM Suite<\/a><\/h2>\n<p>Poni le basi per una maggiore collaborazione e una migliore esecuzione commerciale, unificando sales, marketing, medical e servizi con una visione unificata dei professionisti sanitari.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM<\/h4>\n<p>Il CRM di nuova generazione per il life science<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/engage\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Engage<\/h4>\n<p>Piattaforma di digital engagement per incontrare, connettersi e condividere informazioni con i professionisti sanitari<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/events-management\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> Events Management<\/h4>\n<p>Eventi live, virtuali e ibridi conformi alle normative<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/service-center\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Centro servizi Vault CRM<\/h4>\n<p>Centro contatti outbound e inbound integrato nel CRM<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Se desideri ulteriori informazioni, contattaci<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" id=\"cta-it-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" target=\"_self\" rel=\"noopener\">Contattaci<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalizza l\u2019engagement dei professionisti sanitari e rendi operativa l\u2019eccellenza digitale.<\/p>\n","protected":false},"author":395,"featured_media":0,"parent":88089,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-87554","page","type-page","status-publish","hentry","page-canonical-unique","region-it"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87554"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=87554"}],"version-history":[{"count":20,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87554\/revisions"}],"predecessor-version":[{"id":92451,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/87554\/revisions\/92451"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/88089"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=87554"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=87554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}