{"id":90025,"date":"2025-11-12T16:10:25","date_gmt":"2025-11-12T15:10:25","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=90025"},"modified":"2026-07-13T12:32:06","modified_gmt":"2026-07-13T10:32:06","slug":"launch-excellence-pharma-industrie","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/de\/produkte\/launch-excellence-pharma-industrie\/","title":{"rendered":"Gateway &#8211; Launch Excellence Sicherstellen"},"content":{"rendered":"<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n        Aufstrebende Biotech-Unternehmen<br \/>\n        <\/h6>\n<h1>Zuverl\u00e4ssig und schnell zur Launch Excellence<\/h1>\n<p> Innovationen schneller zum Patienten bringen.<\/p>\n<div class=\"copy-container__buttons\">\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/de\/ressourcen\/commercial-cloud-demo\/\" target=\"_self\" rel=\"noopener\">Jetzt Demo Ansehen<\/a><\/p>\n<p>\t\t\t\t\t<a class=\"button-outline button-outline--white\" href=\"#\" id=\"cta-de-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" > Jetzt Kontakt Aufnehmen <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_qw4rlc9uax\" lang=\"de\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50<sup>%<\/sup><\/h3>\n<p>aller Launches bis 2025 erfolgen durch Emerging Biotechs <\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>39<sup>%<\/sup><\/h3>\n<p>der Unternehmen, die zum ersten Mal ein Produkt auf den Markt bringen, erreichen ihre Umsatzprognose<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>70<sup>%<\/sup><\/h3>\n<p>der Biotech-Unternehmen f\u00fchren ihre ersten Produkte mit Veeva ein<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>35<sup>%<\/sup><\/h3>\n<p>des Umsatzes aus internationalen Markteinf\u00fchrungen von Arzneimitteln kommen aus L\u00e4ndern au\u00dferhalb der USA<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h6>eBook<\/h6>\n<h3>Launch-Strategie: Der Leitfaden f\u00fcr die Pre-Commercial-Phase <\/h3>\n<p> Diese Roadmap zeigt Unternehmen in der Pre-Commercial-Phase den richtigen Mix aus Go-to-Market Pl\u00e4nen und operativen F\u00e4higkeiten auf.<\/p>\n<div class=\"copy-container__buttons\" style=\"flex-direction: column; align-items: flex-start;\">\n            <a class=\"button-tertiary button-tertiary--black\" href=\"\/eu\/resources\/product-launch-excellence-a-pre-commercial-roadmap-for-biopharmas\/\" target=\"_blank\" rel=\"noopener\">eBook Herunterladen<\/a><br \/>\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/de\/ressourcen\/commercial-cloud-demo\/\" target=\"_blank\" rel=\"noopener\">Jetzt Demo Ansehen<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/resources\/product-launch-excellence-a-pre-commercial-roadmap-for-biopharmas-thumbnail.png\" alt=\"eBook Cover Image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote Block  --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n            <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>            <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n<p>             <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201eWir konnten in etwa 75 Tagen eine vollst\u00e4ndige Markteinf\u00fchrung realisieren. Dank einer integrierten Suite kommerzieller L\u00f6sungen war es uns m\u00f6glich, den gesamten Prozess zu straffen.\u201c<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                      <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/ani.png\" alt=\"idorsia\" \/>\n                    <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                        <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2025\/02\/Bob-Acropolis.png\" alt=\"\">\n                      <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Bob Acropolis<\/h5>\n<h6>Executive Director, Commercial Operations and Analytics of Rare Disease, ANI Pharmaceuticals<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>              <!-- slide 2 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201eMit den kommerziellen L\u00f6sungen von Veeva k\u00f6nnen die Vertriebs-, Medizin- und Marketingteams von Idorsia ihre Kundeninteraktions- und Content-Strategien aufeinander abstimmen und so ein kundenorientiertes, koordiniertes Erlebnis schaffen.\u201c<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                      <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/idorsia.png\" alt=\"idorsia\" \/>\n                    <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/06\/Bas-Van-de-Kamp.png\" alt=\"\">\n                      <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Bas Van de Kamp<\/h5>\n<h6>Director Medical Affairs Systems, Idorsia Pharmaceuticals<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>              <!-- slide 3 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201eMit Veeva als vertrauensvollem Partner haben wir die Launch-Readiness beschleunigt und unsere neuen Teams in Sales, Medical und Marketing mit den entscheidenden digitalen Tools ausgestattet.\u201c<\/p>\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                      <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/ani.png\" alt=\"ANI Pharmaceuticals\" \/>\n                    <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                        <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/02\/Chris-Mutz.jpg\" alt=\"\" \/>\n                      <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Christopher Mutz<\/h5>\n<h6>Chief Commercial Officer &#038; Head of Rare Disease, ANI Pharmaceuticals<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark section-rounded-bottom bg-none\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n              Unsere Kunden<br \/>\n            <\/h6>\n<h3>\n            Erfolgreiche Einf\u00fchrungsstrategie, von der Planung bis zur effizienten kommerziellen Umsetzung<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_2zh5ygbpol\" lang=\"de\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n                <a href=\"\/eu\/customer-stories\/advanz-pharma-enables-field-medical-teams-to-have-enhanced-scientific-engagement\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>ADVANZ PHARMA: Wissenschaftlicher Austausch auf neuem Niveau <\/h6>\n<p>Fragen und Antworten Lesen<\/p>\n<\/p><\/div>\n<p>                <\/a><br \/>\n                <a href=\"\/eu\/customer-stories\/shionogis-harmonized-data-foundation-powers-multiple-successful-launches\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Shionogi: Warum die Data Foundation entscheidend f\u00fcr den Launch-Erfolg ist <\/h6>\n<p>Fallstudie Lesen<\/p>\n<\/p><\/div>\n<p>                <\/a>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2>Launch Solutions f\u00fcr Emerging Biotechs<\/h2>\n<p>Erfahren Sie, warum sich Hunderte von Unternehmen in der Pre-Commercial-Phase bei der Planung und Durchf\u00fchrung ihrer Markteinf\u00fchrung auf Veeva verlassen.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/medical-solutions\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Veeva Medical <br \/> Solutions<\/h4>\n<p>Wissenschaftlicher Austausch, Content, Medizinische Anfragen und Insights auf einer Plattform vereinheitlichen.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/services\/business-consulting-services\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Veeva Business <br \/> Consulting<\/h4>\n<p>Launch-Erfolg durch die Kombination von Gesch\u00e4ftsstrategie, Daten und Technologie.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Suite<\/h4>\n<p>Kommerzielle Prozesse vernetzen f\u00fcr maximale Schlagkraft im Au\u00dfendienst.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-promomats\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Veeva PromoMats<\/h4>\n<p>Content-Bereitstellung beschleunigen und skalieren.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/veeva-link\/overview\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Veeva Link<\/h4>\n<p>Die richtigen Experten identifizieren, Interaktionen planen und real-time Insights nutzen.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/opendata\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Veeva OpenData<\/h4>\n<p>Den Launch durch globale Referenzdaten absichern.<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>      <!-- Cards - Resources Listed --><\/p>\n<section class=\"resource-block-cards resource-block-cards--light\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center\">\n<h6 style=\"color:#ff6900\">Ressourcen<\/h6>\n<h3>Ressourcen f\u00fcr die kommerzielle Launch Excellence<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n          <a class=\"resource-card\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Weitere Informationen<\/h6>\n<h5>Gezielte wissenschaftliche Aufkl\u00e4rungsarbeit bewirkt eine um 40 % schnellere Annahme der Therapie<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/11\/Medical-Pulse-Video-Series_Video-1-Elnaz_Tile-340x240-1.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p>\n<p>          <a class=\"resource-card\" href=\"\/eu\/resources\/business-consulting-launch-excellence-solution-brief\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Mehr Erfahren<\/h6>\n<h5>Business Consulting Briefing zur Launch Excellence<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2024\/12\/business-consulting-launch-acceleration@2x.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p>\n<p>          <a class=\"resource-card\" href=\"\/eu\/resources\/the-new-role-of-customer-reference-data-in-launch-success\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Weitere Informationen<\/h6>\n<h5>Die neue Rolle von Kundenreferenzdaten f\u00fcr eine erfolgreiche Markteinf\u00fchrung<\/h5>\n<\/p><\/div>\n<div class=\"resource-card__media\">\n              <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2023\/02\/The-New-Role-of-Customer-Data-Resource-Tile-1.png\" alt=\"\" \/>\n            <\/div>\n<p>          <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Sie m\u00f6chten mehr dar\u00fcber erfahren, wie Veeva Sie unterst\u00fctzen kann?<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" id=\"cta-de-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" > Jetzt Kontakt Aufnehmen <\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"contact-gateway-modal\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n        <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: 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Excellence<\/p>\n","protected":false},"author":395,"featured_media":0,"parent":88093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"coauthors":[1700],"class_list":["post-90025","page","type-page","status-publish","hentry","page-canonical-unique","page_type-gateway","region-de"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"So bringen Sie Ihre Innovation schneller zum Patienten.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/de\/produkte\/launch-excellence-pharma-industrie\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems 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