{"id":90027,"date":"2025-11-12T16:12:23","date_gmt":"2025-11-12T15:12:23","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=90027"},"modified":"2026-07-02T12:37:09","modified_gmt":"2026-07-02T10:37:09","slug":"life-sciences-digitale-engagement-strategie","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/de\/produkte\/life-sciences-digitale-engagement-strategie\/","title":{"rendered":"Gateway &#8211; Omnichannel-Impact Maximieren | Digitale Interaktion"},"content":{"rendered":"<style>\n<p>.veeva-2024 .video-player-stacked__stats {\n    margin-top: 1rem;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"gateway\">\n    <!-- Hero --><\/p>\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h6>\n       Digitale Interaktion<br \/>\n        <\/h6>\n<h1>Bieten Sie die Omnichannel-Erfahrung, die HCPs sich w\u00fcnschen?<\/h1>\n<p>Passen Sie die Interaktion mit HCPs ma\u00dfgeschneidert an und setzen Sie Digital Excellence in die Praxis um.<\/p>\n<div class=\"copy-container__buttons\">\n          <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/veeva-crm-engage-the-future-of-hcp-engagement\/\" target=\"_blank\" rel=\"noopener\">Video Ansehen<\/a><br \/>\n\t\t\t\t\t<a class=\"button-outline button-outline--white\" href=\"#\" id=\"cta-de-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" > Jetzt Kontakt Aufnehmen<\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Video Player: Stacked, Light, Statistic Tool --><\/p>\n<section id=\"hero-video\" class=\"video-player-stacked video-player-stacked--light bg-transparent\">\n<div class=\"video-player-stacked__video container\" style=\"padding-bottom:50px;\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n            <!-- add class here: wistia_async_{wistia-id} --><\/p>\n<div class=\"wistia_embed wistia_async_pldo8z595h\" lang=\"de\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\" style=\"margin:0;padding:0 0 0 0\">\n<h5 class=\"text-center\">\u00dcber 100 Vault CRM Kunden f\u00fchren die Transformation an<\/h5>\n<\/p><\/div>\n<p><\/p>\n<div class=\"video-player-stacked__stats container\">\n<div class=\"statistic-4-up-wrapper\">\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>50+<sup>%<\/sup><\/h3>\n<p>\u00dcber 50 % der HCPs sind in Europa zug\u00e4nglich<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>45<sup>%<\/sup><\/h3>\n<p>der zug\u00e4nglichen HCPs nutzen Video-Kan\u00e4le<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>30<sup>%<\/sup><\/h3>\n<p>Inbound-Kan\u00e4le: 30 % der Interaktionen werden aktiv durch HCPs initiiert<\/p>\n<\/p><\/div>\n<div class=\"statistic-tool statistic-tool--light\">\n<h3>91<sup>%<\/sup><\/h3>\n<p>der HCPs bewerten Speaker Programs als hochwirksam<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"footnote\">\n<p class=\"text-center\">\n            <a href=\"\/eu\/pharma-hcp-360-trends-report\/\" target=\"_blank\" title=\"Veeva HCP 360 Trends Report\" rel=\"noopener\">Globale Insights zu Field-Engagement-Trends<\/a> entdecken.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Z Pattern - Subcopy, Light --><\/p>\n<section class=\"z-pattern z-pattern-subcopy z-pattern--light\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h3>Was HCPs erwarten: Wie Biopharmaunternehmen im entscheidenden Moment besseren Support bieten k\u00f6nnen<\/h3>\n<p> HCPs verlangen Schnelligkeit und Relevanz. Das rein pers\u00f6nliche Modell st\u00f6\u00dft hier an Grenzen. Erfahren Sie aus erster Hand, welche Engagement-Modelle \u00c4rzte heute pr\u00e4ferieren.<\/p>\n<div class=\"copy-container__buttons\">\n            <a class=\"button-outline button-outline--black\" href=\"\/eu\/resources\/what-hcps-want-how-biopharmas-can-deliver-better-support-at-the-moment-of-need\/\" target=\"_blank\" rel=\"noopener\">E-Book Herunterladen<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n            <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/resources\/digital-adoption-ebook-thumbnail.png\" alt=\"eBook cover image\" \/>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>    <!-- Quote Block  --><\/p>\n<section id=\"quote\" class=\"quote-tabs quote-tabs--light bg-transparent\">\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<p>\u201eUnsere Idee war, eine Customer-Insights-Plattform zu schaffen &#8211; Vault CRM ist die Grundlage daf\u00fcr. Jetzt skalieren wir dieses System mit High-Impact-Daten un KI Agenten.\u201c<\/p>\n<p>              <a class=\"button-outline button-outline--black\" href=\"\/eu\/customer-stories\/bayers-vault-crm-go-live\/\" target=\"_blank\" rel=\"noopener\"> Video Ansehen <\/a>\n            <\/div>\n<div class=\"quote-card__person-info\">\n<div class=\"client-logo\">\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/logos\/color\/bayer.png\" alt=\"Bayer logo\" \/>\n              <\/div>\n<div class=\"quote-card__person-info__person\">\n<div class=\"avatar-thumbnail\">\n                  <img decoding=\"async\" src=\"\/wp-content\/themes\/veeva2015\/assets\/veeva-2024\/people\/alexander-alex.jpg\" alt=\"Picture of Alexander Alex\">\n                <\/div>\n<div class=\"quote-card__person-info-text\">\n<h5>Alexander Alex<\/h5>\n<h6>Head of Veeva Platform, Bayer<\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div class=\"blended-bg\">\n<p>      <!-- Video Player: Multiple, Dark  --><\/p>\n<section id=\"our-customers\" class=\"video-player-multiple video-player-multiple--dark section-rounded-bottom bg-none\" style=\"padding-top:100px;\">\n<div class=\"container\">\n          <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>\n            Unsere Kunden<br \/>\n            <\/h6>\n<h3>\n              Erfahren Sie von f\u00fchrenden Pharmaunternehmen und HCPs, wie Sie Ihre Digital-Engagement-Strategie optimieren k\u00f6nnen<br \/>\n            <\/h3>\n<\/p><\/div>\n<p>          <!-- video player module --><\/p>\n<div class=\"video-player-module video-player-module--multiple\">\n            <!-- video player module, main video --><\/p>\n<div class=\"video-player-module__video\">\n<div class=\"video-player-module__wistia-wrapper\">\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%\">\n<div class=\"wistia_embed wistia_async_4asy86cepb\" lang=\"de\" style=\"height: 100%; width: 100%\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- sub video nav wrapper, dark --><\/p>\n<div class=\"video-player-module__video-nav sub-video-nav-wrapper sub-video-nav-wrapper--dark\n            sub-video-nav-wrapper--link-only\"><\/p>\n<div class=\"sub-video-nav-wrapper__title pt-0 pb-3\">\n              <\/div>\n<div class=\"sub-video-nav-wrapper__content\">\n<p>              <a href=\"\/eu\/resources\/bayer-ag-and-boehringer-ingelheim-on-demand-hcp-engagement\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Bayer AG &#038; Boehringer Ingelheim: HCP-Engagement im entscheidenden Augenblick<\/h6>\n<p>Whitepaper Lesen<\/p>\n<\/p><\/div>\n<p>              <\/a><\/p>\n<p>              <a href=\"\/eu\/customer-stories\/gsk-powering-the-future-with-vault-crm\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"button-play-circle\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>GSK: Die Zukunft mit Vault CRM vorantreiben<\/h6>\n<p>Story Ansehen<\/p>\n<\/p><\/div>\n<p>              <\/a><\/p>\n<p>              <a href=\"\/eu\/customer-stories\/organon-a-journey-to-omnichannel-field-planning\/\" target=\"_blank\" class=\"sub-video-nav sub-video-nav--stacked sub-video-nav--stacked--dark\" rel=\"noopener\"><\/p>\n<div class=\"sub-video-nav__thumbnail\">\n                    <span class=\"icon\" data-icon=\"news-paper\"><\/span>\n                  <\/div>\n<div class=\"sub-video-nav__content\">\n<h6>Organon: Planen einer Omnichannel-Strategie f\u00fcr den Au\u00dfendienst<\/h6>\n<p>Kundenbericht Lesen<\/p>\n<\/p><\/div>\n<p>              <\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p>    <!-- Card Block Z Pattern --><\/p>\n<section class=\"card-block-z-pattern card-block-z-pattern--light card-block-z-pattern--cards-end\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--eyebrow-gradient\">\n<h2><a href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\">Vault CRM Suite<\/a><\/h2>\n<p>Schaffen Sie das Fundament f\u00fcr nahtlose Zusammenarbeit und Commercial Excellence. Vernetzen Sie Sales, Marketing, Medical und Services durch eine zentralisierte 360\u00b0-HCP-Sicht.<\/p>\n<\/p><\/div>\n<div class=\"card-block-z-pattern__cards\">\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM<\/h4>\n<p>Das CRM der n\u00e4chsten Generation f\u00fcr die Life-Sciences-Branche<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/engage\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM Engage<\/h4>\n<p>Die digitale Plattform f\u00fcr nahtlose HCP-Interaktionen und Content-Sharing<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/events-management\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/> Events Management<\/h4>\n<p>Compliance-sicheres Management f\u00fcr Live-, Virtual- und Hybrid-Events<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<div class=\"z-pattern-card z-pattern-card--light\">\n            <a class=\"z-pattern-card__link\" href=\"\/eu\/products\/crm-suite\/service-center\/\" target=\"_blank\" rel=\"noopener\"><\/p>\n<h4>Vault CRM <br \/>Service Center<\/h4>\n<p>Inbound- und Outbound-Contact-Center \u2013 nativ im CRM integriert<\/p>\n<div class=\"z-pattern-card__icon\">\n                <span class=\"icon\" data-icon=\"arrow-up-right--white\"><\/span>\n              <\/div>\n<p>            <\/a>\n          <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p> <!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Wenn Sie weitere Informationen w\u00fcnschen, nehmen Sie bitte Kontakt mit uns auf<\/h3>\n<div class=\"copy-container__buttons\">\n\t\t\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" id=\"cta-de-header-contact\" data-toggle=\"modal\" data-target=\"#myModal1\" > Jetzt Kontakt Aufnehmen<\/a>\n        <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passen Sie die Interaktion mit HCPs ma\u00dfgeschneidert an und setzen Sie Digital Excellence in die Praxis 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