{"id":91530,"date":"2025-12-10T22:51:59","date_gmt":"2025-12-10T21:51:59","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=91530"},"modified":"2026-06-22T22:26:54","modified_gmt":"2026-06-22T20:26:54","slug":"pharma-biotech-field-trends","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/pharma-biotech-field-trends\/","title":{"rendered":"Veeva Agentic Commercial Trends Report"},"content":{"rendered":"<style>\n.veeva-2024  h3{<\/p>\n<p>\tmargin-top: 35px;\n\tmargin-bottom: 20px;\n\tfont-weight:500;\t\n}<\/p>\n<p>.veeva-2024 p.orange {\ncolor:#f5670e;font-size:20px;\nfont-weight:500;\nmargin-bottom:15px!important;\n}\n.veeva-2024 .h1, .veeva-2024 h1 {\nfont-size: 36px;\n}\n@media (min-width:768px) {\n.veeva-2024 .h1, .veeva-2024 h1 {\nfont-size: 46px;\n}\n}\n.veeva-2024 .hero-centered {\nborder-radius: 0 0 40px 40px;\noverflow: hidden;\npadding: 70px 0;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 90px 0;\n}\n}\n.veeva-2024  #hero.hero-centered--image {\n\t--mobile-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/05\/4Q23-Pulse-Landing-page-hero-banner.png);\n\t--desktop-image: url(https:\/\/www.veeva.com\/wp-content\/uploads\/2024\/05\/4Q23-Pulse-Landing-page-hero-banner.png);\n}<\/p>\n<p>@media (min-width:1200px) {\n.veeva-2024 .container{\nmax-width: 1000px;\n}\n}\n.veeva-2024 .copy-container>img {\nwidth:100%;\nmax-width: 900px;\nmax-height:unset;\nmargin-top:15px;\nmargin-bottom:30px!important;\n}\t\n.veeva-2024 .listed-up .copy-container p {\nmax-width: 1000px;\n}\n.veeva-2024 .listed-up blockquote {\nbackground: #fff;\nborder: 0;\n\/* border-left: 3px solid #f7981d; *\/<\/p>\n<p>font-size: 16px;\nfont-weight: 500;<\/p>\n<p>line-height: 1.2;\nline-height: 1.4;\nmargin: 2rem 0;\noverflow: hidden;\npadding: 1rem 3.2rem 1rem 2.4rem;\ntext-align: center;\ntext-transform: unset;\n}<\/p>\n<p>.veeva-2024 .hero-contained--footer-fix {\n--footer-fix-color: none;\n--footer-fix-color-desktop: none;\ndisplay: grid;\nmin-height: 260px;\noverflow: visible;\nplace-items: center;\n}<\/p>\n<p>.mod-close .glyphicon {\ntop: 10px;\nright: 10px;\n}<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}<\/p>\n<p>.veeva-2024 .alert-news__copy {\nmargin-right: 5px;\n}\n.veeva-2024 strong {\nfont-weight: 600;\n}<\/p>\n<p>.veeva-2024 .veeva-footer-2024--counter-rounded-bottom-section {\nmargin-top: 0;\npadding: 80px 0 64px;\n}\n.veeva-2024 .copy-container p a {\ncolor: #f7981d;\nfont-weight:500;\ntext-decoration:none!important;\n}<\/p>\n<p>.veeva-2024 .copy-container p a:hover {\ncolor: #db6015;\nopacity: 1!important;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<section id=\"hero\" class=\"hero-centered hero-centered--image\">\n<div class=\"container copy-container copy-container--center\">\n<h1> Veeva Agentic Commercial Trends Report <\/h1>\n<div class=\"copy-container__buttons\"><a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/agentic-commercial-trends-report\/\">Read Now<\/a><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"listed-up listed-up-impact listed-up--light\" style=\"margin:0\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"max-width:800px;margin-top:80px;margin-bottom:40px\">\n<p>\n\t\t\tAs the life sciences industry continues to advance HCP relationship management, omnichannel orchestration, and AI initiatives, it\u2019s critical to stay on top of evolving engagement trends.<\/p>\n<p>\n\t\t\tEach quarter, the Veeva Agentic Commercial Trends Report provides unique insights into global and regional HCP engagement trends based on an analysis of approximately 600 million HCP interactions across more than 80% of biopharmas worldwide.\n\t\t<\/p>\n<p style=\"margin-bottom:80px;\">\n\t\t\tReach out to <a href=\"\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting<\/a> to learn how connected sales, marketing, and medical teams deliver a better customer experience.\n\t\t<\/p>\n<\/p><\/div>\n<hr style=\"margin:auto;margin-bottom:20px;border-top:1px solid #ddd!important;height:2px;max-width:800px\">\n<div class=\"copy-container container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-top:50px;margin-bottom:90px\">\n<h6>Veeva Agentic Commercial Trends Report Q1 2026<\/h6>\n<h2>65% of Agentic Call Reports Reveal Actionable Treatment Barriers<\/h2>\n<p>\n\t\tThe Q1 2026 Agentic Commercial Trends Report focuses on how agentic commercial capabilities &#8211; Agentic Call Report and conversational AI &#8211; generate Commercial Evidence that drives precise engagement, enables patients and HCPs to make informed treatment decisions, and yields a measurable return on AI (ROAI).\n\t\t<\/p>\n<div style=\"margin:35px auto 40px auto!important;justify-content: center;\" class=\"copy-container__buttons\"><a style=\"text-decoration:none\" class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/agentic-commercial-trends-report\/\">Read Report<\/a><\/div>\n<h3>Agentic Call Report identifies treatment barriers<\/h3>\n<p>\n\t\tAgentic Call Report captures rich, unstructured data and verbal summaries that uncover barriers to treatment adoption in 65% of field interactions. This actionable intelligence allows field teams to directly address treatment barriers with speed and precision.\n\t\t<\/p>\n<p>\t\t<img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/05\/agentic-commercial-trends-statistics-2@2xb.png\"><\/p>\n<h3>Conversational AI optimizes content strategies and informs field insights<\/h3>\n<p>\n\t\tConversational AI provides answers and resources at the moment of need, while giving brands visibility into what HCPs and patients are asking for. These insights translate to a clear ROAI and help close gaps in content and customer journeys.\n\t\t<\/p>\n<h3>Precision and personalization to deliver ROAI<\/h3>\n<p>\n\t\tEngagement models will evolve as field roles leverage Commercial Evidence. Field teams will be equipped to act on HCP insights with greater precision, content will be optimized to drive key next actions, and event strategies will address precise scientific questions.\n\t\t<\/p>\n<p>\n\t\t<a href=\"\/eu\/resources\/agentic-commercial-trends-report\/\">Read the report<\/a> to learn the most effective uses of Commercial Evidence in commercial biopharma.\n\t\t<\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\">\n<div class=\"copy-container container copy-container--center\">\n<h4 class=\"white\">Achieve commercial excellences in sales, marketing, medical<\/h4>\n<p class=\"white\">Help your field teams engage HCPs at the right time with the right omnichannel mix.<\/p>\n<div class=\"copy-container__buttons\">\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"\/eu\/resources\/agentic-commercial-trends-report\/\">Read Full Report<\/a><br \/>\n\t\t\t<a class=\"button-primary button-primary--gradient\" href=\"#\" data-bs-toggle=\"modal\" data-bs-target=\"#pulse-modal\">Subscribe to Future Reports<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/section>\n<section style=\"margin-top:35px;\" class=\"resource-block-cards resource-block-cards--light\" id=\"resource-block-0\">\n<div class=\"container\" style=\"max-width:1200px\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\" style=\"margin-bottom:60px\">\n<h3>Read previous trend reports<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/agentic-commercial-trends-report\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>65% of Agentic Call Reports Reveal Actionable Treatment Barriers<\/h6>\n<h5>Read Q1 2026 report on Commercial Evidence delivering unseen HCP and patient insights<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/05\/340x240@2x-100.jpg\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report-4q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>AI Initiatives with the Most Impact on HCP Relationships and Patient Treatment<\/h6>\n<h5>Read Q4 2025 report on meeting HCP and patient needs using AI<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/01\/HCP360-Social_4Q25_340x240.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-hcp-360-trends-report-3q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Free Text Uncovers Missing HCP Engagement Insights<\/h6>\n<h5>Read Q3 2025 report on the AI capturing nuance in HCP engagements<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/Res-tile-Free-Text.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/veeva-pulse-field-trends-report-2q25\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Set Shared Medical-Commercial Goals to Accelerate Treatment<\/h6>\n<h5>Read Q2 2025 report on measuring and rewarding collaboration<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/08\/Pulse-Field-Trends_2Q25_340x240.png\" alt=\"\"><\/div>\n<p><\/a>\t<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<div id=\"pulse-modal\" class=\"modal fade\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\">\n<div class=\"modal-dialog modal-lg modal-dialog-scrollable\">\n        <button type=\"button\" class=\"modal-btn-close\" data-bs-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span class=\"icon ready\" data-icon=\"close\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/close.svg');\"><\/span><br \/>\n        <\/button><\/p>\n<div class=\"modal-content modal-content--white form-shadow\">\n<div class=\"modal-body\">\n<form id=\"mktoForm_490\"><\/form><div id=\"mktoForm_490_thankyou\" style=\"text-align:center;display:none;\"><h3>Thank you for your inquiry.<\/h3><p style=\"padding:0\">We will review your request shortly.<\/p><\/div><div id=\"mktoForm_490_fallback\" style=\"display:none;\"><p class=\"veeva-form-error\">This form is temporarily unavailable and we are working to correct the issue. Please email us directly at <a href=\"mailto:contact@veeva.com\" target=\"_blank\" rel=\"noopener noreferrer\">contact@veeva.com<\/a>. We apologize for the inconvenience.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Q1 Agentic Commercial Trends Report details how Commercial Evidence creates compliant, actionable insights that drive precision engagement.  <\/p>\n","protected":false},"author":395,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[1700],"class_list":["post-91530","page","type-page","status-publish","hentry","region-eu"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/395"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=91530"}],"version-history":[{"count":12,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530\/revisions"}],"predecessor-version":[{"id":98895,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/91530\/revisions\/98895"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=91530"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=91530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}