{"id":94999,"date":"2026-03-05T18:31:11","date_gmt":"2026-03-05T17:31:11","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?page_id=94999"},"modified":"2026-03-05T18:31:36","modified_gmt":"2026-03-05T17:31:36","slug":"key-account-management","status":"publish","type":"page","link":"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/key-account-management\/","title":{"rendered":"Veeva Vault CRM Key Account Management"},"content":{"rendered":"<style>\n<p>    .veeva-2024 .hero-centered {\n        padding-top: 160px;\n        padding-bottom: 90px;\n    }<\/p>\n<p>.form-shadow {\nbackground-color: #fff!important;\nborder: 1px solid #eee!important;\nbox-shadow: 1px 1px 11px #888!important;\npadding: 20px!important;\nborder-radius:16px!important;\n}<\/p>\n<p>.veeva-2024 .modal-btn-close {\nfloat: right;\nmargin-bottom: 10px;\n}<\/p>\n<p>@media (min-width: 1200px) {\n    .veeva-2024 .z-pattern__subgrid {\n        gap: 32px 32px;\n    }\n}\n@media (min-width: 768px) {\n    .veeva-2024 .hero-centered .copy-container p {\n        font-size: 16px;\n    }\n}\n.veeva-2024 div.icon-card {\n    box-shadow: 0 5px 8px 0 rgba(0, 0, 0, .15);\n}<\/p>\n<p>@media (min-width: 992px) {\n    .veeva-2024 .card-block-3-up__cards {\n        grid-template-columns: repeat(2, 1fr);\n    }\n}\n.veeva-2024 .copy-container>p {\n    max-width: 800px;\n}\n.veeva-2024 .icon-card .card-subtext h6 {\n    font-size: 16px;\n    font-weight:500;\n}\n.veeva-2024 .icon-card .card-subtext p {\n    font-size: 14px;\n    margin-top:10px;\n}\n.veeva-2024 .icon-card .card-subtext li {\n    margin-top:25px;\n}\n.veeva-2024 .icon-card p.card-text {\n    max-width: 375px;\n}\n.veeva-2024 .icon-card--light .floating-icon:before {\n    background: #fff;\n}\n.veeva-2024 .icon-card--light .floating-icon .icon {\n    background: linear-gradient(163deg, #f5670e 4.54%, #ff6b00 88.28%)!important;\n}<\/p>\n<p>@media (min-width:768px) {\n.veeva-2024 .icon-card {\nmin-height: unset;\n}\n}\n.veeva-2024 .icon-card p {\nflex-grow: 0;\n}<\/p>\n<\/style>\n<p><main class=\"veeva-2024\"><\/p>\n<div id=\"\">\n<p><!-- Hero - Centered, White --><\/p>\n<section class=\"hero-centered hero-centered--white\">\n<div class=\"container copy-container copy-container--center\">\n<h6 style=\"color:#ff6b00\">Veeva Vault CRM<\/h6>\n<h1>Key Account Management<\/h1>\n<p>Plan, execute, and get the right insights with Key Account Management (KAM) in Vault CRM. This module provides a structured, user-friendly interface to manage both simple and complex accounts. Partnering with <a href=\"https:\/\/www.veeva.com\/eu\/services\/business-consulting-services\/\">Veeva Business Consulting<\/a> helps organizations maximize the value of this offering by aligning technical capabilities with the wider business transformation. <\/p>\n<\/p><\/div>\n<\/section>\n<section class=\"alert-news hidden\" style=\"margin-top: 10px;\">\n    <a class=\"alert-news__wrapper container\" href=\"\/eu\/resources\/building-the-future-of-mlr-with-ai-fastest-path-to-approved-content\/\"><\/p>\n<div class=\"alert-news__inner\">\n<h6><\/h6>\n<p>            <span class=\"alert-news__btn-desktop button-secondary\" href=\"#\"><br \/>\n                <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/btn-arrow-up-right--black.svg\" alt=\"\"><br \/>\n            <\/span><br \/>\n            <span class=\"alert-news__btn-mobile button-text-link button-text-link--black\" href=\"#\" target=\"_self\"><br \/>\n                <span class=\"button-label\">Learn More<\/span><br \/>\n                <span class=\"underline\"><\/span><br \/>\n            <\/span>\n        <\/div>\n<p>    <\/a><br \/>\n<\/section>\n<p><!-- Z Pattern - Products, Light --><\/p>\n<section class=\"z-pattern z-pattern-products z-pattern--light z-pattern--bg-grey section-rounded\" style=\"background: #eef1f5;\">\n<div class=\"z-pattern__wrapper container\">\n<div class=\"z-pattern__inner\">\n<p>            <!-- z-pattern: copy container --><\/p>\n<div class=\"copy-container copy-container--eyebrow-gradient copy-container--center copy-container--left-lg\">\n<h3>A Unified Framework for Collaboration<\/h3>\n<p>The Veeva KAM approach unifies the entire account lifecycle within Vault CRM to drive effective execution toward account-level priorities.<\/p>\n<\/p><\/div>\n<p>            <!-- z-pattern: img section --><\/p>\n<div class=\"z-pattern__image\">\n<div class=\"z-pattern__image-wrapper\">\n                    <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/03\/KAM-image-1-800x550@2x.png\" alt=\"\" \/>\n                <\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: content section --><\/p>\n<div class=\"z-pattern__content z-pattern__subgrid\">\n<p>            <!-- z-pattern: subpoint 1 --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Prioritization<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Identify high-impact accounts by using data to ensure resources are focused on the right opportunities.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: subpoint 2 --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Analysis<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Define the specific problems to be solved and conduct analysis to understand accounts, and their unique needs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: subpoint 3 --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Planning<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Align teams on shared objectives and the specific steps required to reach them.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: subpoint 4 --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Execution<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Govern and manage the plan\u2019s execution through coordinated task assignment and real-time progress tracking.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>            <!-- z-pattern: subpoint 5 --><\/p>\n<div class=\"z-pattern-products__subpoint\">\n<div class=\"z-pattern-products__subpoint-headline\">\n<h6>Measurement<\/h6>\n<\/p><\/div>\n<div class=\"z-pattern-products__subpoint-body\">\n<p>Track performance against live KPIs and utilize business portals to provide leaders with the insights needed to make the right decisions earlier.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- z-pattern__image will be duplicated to here via js for desktop ui -->\n    <\/div>\n<\/section>\n<section class=\"card-block-3-up card-block-3-up--light px-5\" style=\"background:#fff;\">\n<div class=\"container\" style=\"max-width:1100px;\">\n        <!-- copy container --><\/p>\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6><\/h6>\n<h3>From Account-Based Engagement to Strategic Account&nbsp;Management<\/h3>\n<p>Vault CRM provides the foundation for broad-based engagement while offering the advanced functionalities required for high-stakes strategic partnerships. By bringing cross-functional teams together to drive planning, execution, and insights toward shared account priorities, organizations can scale their account strategy as their objectives evolve.<\/p>\n<\/p><\/div>\n<p>        <!-- content --><\/p>\n<div class=\"card-block-3-up__cards listed-up-card-subpoints\">\n            <!-- icon card: medium, light  --><\/p>\n<div class=\"icon-card icon-card--light icon-card--medium\">\n<div class=\"floating-icon\">\n                    <span class=\"icon ready\" data-icon=\"target\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/target.svg');\"><\/span>\n                <\/div>\n<h5>Account-Based Engagement<\/h5>\n<p class=\"card-text\">Standardize scalable engagement for many accounts through simple prioritization and product adoption focus.<\/p>\n<ul class=\"card-subtext\">\n<li>\n<h6>Broad Reach<\/h6>\n<p>Manage a high volume of accounts.<\/p>\n<\/li>\n<li>\n<h6>Simple Prioritization<\/h6>\n<p>Utilize a streamlined selection process.<\/p>\n<\/li>\n<li>\n<h6>Product Adoption Focus<\/h6>\n<p>Drive consistent use and uptake of products.<\/p>\n<\/li>\n<li>\n<h6>Scalable Configuration<\/h6>\n<p>Deploy quickly with a setup built for broad field adoption.<\/p>\n<\/li>\n<\/ul><\/div>\n<div class=\"icon-card icon-card--light icon-card--medium\">\n<div class=\"floating-icon\">\n                    <span class=\"icon ready\" data-icon=\"chess-knight\" style=\"--icon: url('\/wp-content\/themes\/veeva2015\/assets\/svg\/icons\/chess-knight.svg');\"><\/span>\n                <\/div>\n<h5>Strategic Account Management (SAM)<\/h5>\n<p>Once the foundation is set, transition to advanced SAM capabilities to drive deep partnerships and solve complex problems for high-priority accounts.<\/p>\n<ul class=\"card-subtext\">\n<li>\n<h6>Strategic Depth<\/h6>\n<p>Focus efforts on a selective group of high-priority accounts.<\/p>\n<\/li>\n<li>\n<h6>Advanced Segmentation<\/h6>\n<p>Navigate complex account structures with deep-dive analysis.<\/p>\n<\/li>\n<li>\n<h6>Problem-Solving Focus<\/h6>\n<p>Shift from product features to solving complex challenges.<\/p>\n<\/li>\n<li>\n<h6>Advanced Functionalities<\/h6>\n<p>Use tools designed to build long-term partnerships.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Quote - Tabs, Light, Logo Tablist --><\/p>\n<section class=\"quote-tabs quote-tabs--dark hidden\" style=\"margin-top:-120px;z-index:10;background:none\">\n    <!-- content --><\/p>\n<div class=\"quote-tabs__content\">\n<div class=\"container\">\n            <!-- Carousel --><br \/>\n            <!-- NOTE: update carousel timing by passing in data-slide-interval=\"[time]\", where time is in milliseconds, if no data-slide-interval is set, it'll use 8500 by default --><\/p>\n<div class=\"carousel slide carousel-fade\" data-slide-interval=\"8500\">\n                <!-- carousel indicators, indicators will be generated based on number of 'carousel-item'  --><\/p>\n<div class=\"carousel-indicators\"><\/div>\n<p>                <!-- carousel slides, no need to add active class as it'll be added automatically --><\/p>\n<div class=\"carousel-inner\">\n                    <!-- slide 1 --><\/p>\n<div class=\"carousel-item\">\n<div class=\"quote-card quote-card-full quote-card-full quote-card-full--medium-text\">\n<div class=\"quote-card__quote-wrapper\">\n<\/p><\/div>\n<div class=\"quote-card__person-info\">\n<h5><\/h5>\n<h6><\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"resource-block-cards resource-block-cards--grey section-rounded-top\" id=\"resource-block-0\" style=\"padding-bottom:160px;margin-bottom:40px;\">\n<div class=\"container\">\n<div class=\"copy-container copy-container--center copy-container--eyebrow-gradient\">\n<h6>Resources<\/h6>\n<h3>Explore and Learn<\/h3>\n<\/p><\/div>\n<div class=\"resource-block__cards resource-block__cards--gridded\">\n\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/unlocking-true-kam-transformation-are-you-ready\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read more<\/h6>\n<h5>Unlocking True KAM Transformation: Are You Ready?<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2024\/10\/unlocking-true-kam-transformation@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/key-account-management-health-check\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Read blog<\/h6>\n<h5>Key Account Management Health Check<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/bc-kam-infographic-resource-tile@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p>\n<p>\t\t\t<a id=\"\" class=\"resource-card resource-card--light\" href=\"\/eu\/resources\/the-future-of-customer-engagement-in-biopharma\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div class=\"resource-card__text\">\n<h6>Watch video<\/h6>\n<h5>The Future of Customer Engagement in Biopharma<\/h5>\n<\/div>\n<div class=\"resource-card__media\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/the-future-of-customer-engagement-in-biopharma@2x.png\" alt=\"\"><\/div>\n<p><\/a><\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p><!-- Pre-Footer CTA --><\/p>\n<section class=\"hero-contained hero-contained--gradient hero-contained--footer-fix\" style=\"margin-top: -80px;\">\n<div class=\"copy-container container copy-container--center\">\n<h3>Interested in Learning More?<\/h3>\n<div class=\"copy-container__buttons\">\n\t  <a class=\"button-primary button-primary--gradient\" href=\"\/eu\/contact-us\/\">Contact Us<\/a>\n\t<\/div>\n<\/p><\/div>\n<\/section><\/div>\n<p><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veeva Vault CRM Key Account Management Plan, execute, and get the right insights with Key Account Management (KAM) in Vault CRM. This module provides a structured, user-friendly interface to manage both simple and complex accounts. Partnering with Veeva Business Consulting helps organizations maximize the value of this offering by aligning technical capabilities with the wider&hellip;<\/p>\n","protected":false},"author":131,"featured_media":0,"parent":48844,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/veeva-2024.full-page.php","meta":{"footnotes":""},"coauthors":[],"class_list":["post-94999","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/94999"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=94999"}],"version-history":[{"count":2,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/94999\/revisions"}],"predecessor-version":[{"id":95001,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/94999\/revisions\/95001"}],"up":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/pages\/48844"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=94999"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=94999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}