{"id":103634,"date":"2026-09-23T01:31:43","date_gmt":"2026-09-22T23:31:43","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=103634"},"modified":"2026-09-23T19:37:14","modified_gmt":"2026-09-23T17:37:14","slug":"effective-planning-and-engagement-for-patient-support-services","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/","title":{"rendered":"Effective Planning and Engagement for Patient Support Services"},"content":{"rendered":"<style>\n.veeva-2024 .content-block__content h3 {<\/p>\n<p>margin-top: 1rem!important;\n}\n.veeva-2024 .content-block__content .number-icon {\nwidth:64px;height:64px;margin-bottom:15px;\n}\n<\/style>\n<p>\nAs individualized therapies grow more complex, personalized care takes on new meaning. Biopharmas have a window of opportunity to build world-class patient support programs (PSPs) that serve the entire ecosystem \u2014 from patients and caregivers learning to navigate specialized treatments, to healthcare professionals (HCPs) facing steep clinical learning curves and reimbursement challenges.\n<\/p>\n<p>\nThe stakes are high, as the regulated product development and commercialization life cycle in biopharma now averages 10-15 years and costs <a href=\"https:\/\/intuitionlabs.ai\/articles\/drug-development-timeline-challenges\" target=\"_blank\" rel=\"noreferrer noopener\">billions<\/a> per therapy. Market success and clinical outcomes hinge on companies\u2019 ability to <strong>coordinate wide-ranging services<\/strong> that help patients access and adhere to therapy throughout their treatment journey. But simplified patient support and improved outcomes are within reach.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"risks in the high-stakes pipeline\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/risks-in-the-high-stakes-pipeline-in-line-blog.png\"><\/p>\n<blockquote><p>\n\u201cWith Vault Patient CRM, we have a unified patient support ecosystem to support physicians, patients, families, and caregivers throughout the entire patient journey,\u201d<br \/>\n<span>\u2014 Tom D&#8217;Amato, Senior Director, Patient Services and Patient Advocacy, Immedica<\/span>\n<\/p><\/blockquote>\n<p>\nBy using AI and other technology innovations in <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/patient-crm\/\">Veeva Vault Patient CRM<\/a>, <strong>companies like Immedica are reclaiming ownership of patient journey navigation.<\/strong> As Tom D&#8217;Amato, senior director of patient services at Immedica, notes, this unified ecosystem supports the entire care team. Modernizing the process requires taking these foundational steps:\n<\/p>\n<h2>Step 1: Optimize the PSP operating model for hybrid services<\/h2>\n<p>\nThe strategic role of PSPs in biopharma is evolving as patients\u2019 digital and personalization expectations change. Patients and providers need ongoing support for complex and costly medicines, often for chronic conditions requiring lifelong adherence.\n<\/p>\n<p>\nTo better control and coordinate patient support, biopharmas are bringing data and technology in-house while filling resource gaps to decrease reliance on third-party services. A recent survey of biopharma leaders found that <a href=\"https:\/\/cardinalhealth.scene7.com\/is\/content\/corpmarketdms7prod\/corp\/web\/documents\/cardinal-health-2026-insourcing-and-outsourcing-trends-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">63%<\/a> use a <strong>hybrid model of insourced and outsourced services<\/strong>, relying on hub providers for various functions such as nurse or case manager staffing and PSP enrollment.\n<\/p>\n<p>\nRegardless of which model is in use, challenges such as suboptimal data ownership and access, overly complex technology integrations, and a decreased level of control over patient experience and program management can persist. Inefficiencies and disconnected resources force teams to waste time seeking information rather than collaborating and serving patients.\n<\/p>\n<p>\nFor example, in fully outsourced models, the hub \u2018owns\u2019 relationships with patients and HCPs, and biopharmas await data transfers and transaction feeds, often on a delay. Hybrid or insourced models may rely on disconnected point solutions or complex custom solutions that are difficult and costly to maintain. As a result, it\u2019s essential to select technology partners with a strong track record in the industry and <strong>create a flexible foundation capable of scaling<\/strong> with the evolving needs of patients and the business.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"challenges with current operating models\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/challenges-with-current-operating-models-in-line-blog-1.png\"><\/p>\n<p>\nAssessing whether the right operating model is in use, as shown above, is critical to improving the patient experience and ensuring consistent support during phases when a patient needs the most guidance. The right model \u2014 paired with innovative technology and agentic AI that automates routine tasks \u2014 positions teams to exceed patients\u2019 expectations while maximizing resources and preparing for growth.\n<\/p>\n<h2>Step 2: Leverage Patient CRM to support flexible teams<\/h2>\n<p>\nPSP strategies are unique to each biopharma, but the core capabilities needed to execute on <strong>patient journey navigation, continuous engagement, and connected data<\/strong> are universal.\n<\/p>\n<p>\nVeeva Vault Patient CRM checks those boxes while ensuring patient data is secure and boosting productivity by coordinating workflows and handoffs more efficiently across patient support and reimbursement teams. Teams can now:<\/p>\n<ul>\n<li>Engage patients and prescribers faster across inbound and outbound channels<\/li>\n<li>Access comprehensive, deep, real-time data<\/li>\n<li>Operate in therapy-specific workflows across patient support and reimbursement teams<\/li>\n<li>Be confident in knowing patient data is protected and secure<\/li>\n<\/ul>\n<p>\nBeyond productivity, Patient CRM effectively mitigates risk. With HIPAA violation costs reaching $2 million annually per category, technical safeguards like access control, audit trails, and consent management are essential.\n<\/p>\n<h2> Step 3: Increase productivity by optimizing roles<\/h2>\n<p>\nPSP stakeholders define success differently, so optimization should take into account their priorities by role. This might look as follows:\n<\/p>\n<h3>Business team goals<\/h3>\n<ul>\n<li>Achieving sustainable growth and reaching reimbursement targets<\/li>\n<li>Mitigating risk and ensuring compliance<\/li>\n<li>Reducing time-to-therapy<\/li>\n<li>Maximizing team impact through intelligent automation<\/li>\n<\/ul>\n<p><strong><em>How to optimize:<\/em><\/strong> Implement IT- and business-friendly tools with compliance and risk mitigation automation and AI natively built into the CRM.<\/p>\n<h3>IT team goals<\/h3>\n<ul>\n<li>Enabling cross-functional collaboration<\/li>\n<li>Mitigating risk and ensuring compliance<\/li>\n<li>Maintaining fewer integrations<\/li>\n<li>Finding trusted technology partners<\/li>\n<\/ul>\n<p><strong><em>How to optimize:<\/em><\/strong> Defragment solutions and data, enabling teams to collaborate efficiently on a compliant, industry-specific platform.<\/p>\n<h3>Marketing team goals<\/h3>\n<ul>\n<li>Developing marketing strategies that align with brand and PSP goals<\/li>\n<li>Directly contributing to patient services goals<\/li>\n<li>Positively impacting brand performance<\/li>\n<li>Achieving sustainable business growth<\/li>\n<\/ul>\n<p>\n<strong><em>How to optimize:<\/em><\/strong> Support the development of timely, patient-facing messaging and materials. Supply digital tools for personalization at scale and demonstration of clear ROI for patient engagement.\n<\/p>\n<h2>Innovation drives excellence in patient engagement<\/h2>\n<p>\nMore complex therapies, increased competition, and internal pressure to do more with less are driving companies to evolve their patient support and engagement models. Effective PSP execution not only benefits patients, but helps HCPs and biopharmas achieve their mission to reach more patients with viable treatment options and improve lives.\n<\/p>\n<p>\nAssess where you are today and set a clear path forward, with technology and process optimization for patient support.\n<\/p>\n<p>Hear Immedica leaders describe how they are <a href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/immedica-transforming-the-patient-experience-with-vault-patient-crm\/\">transforming the patient experience<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving patient engagement requires equipping patient services teams with an innovative planning and execution application.<\/p>\n","protected":false},"author":460,"featured_media":103635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"product":[997],"area":[972],"coauthors":[1768],"class_list":["post-103634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","product-crm","area-commercial"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Ryan Donk\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Effective Planning and Engagement to Support Patients | Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:description\" content=\"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-22T23:31:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-23T17:37:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Effective Planning and Engagement to Support Patients | Veeva Systems Europe\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#article\",\"name\":\"Effective Planning and Engagement to Support Patients | Veeva Systems Europe\",\"headline\":\"Effective Planning and Engagement for Patient Support Services\",\"author\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/author\\\/ryan-donk\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ryan-donk-320x320-1.png\",\"width\":640,\"height\":640},\"datePublished\":\"2026-09-23T01:31:43+02:00\",\"dateModified\":\"2026-09-23T19:37:14+02:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#webpage\"},\"articleSection\":\"Uncategorized, CRM, Commercial, ryan.donk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#listItem\",\"name\":\"Effective Planning and Engagement for Patient Support Services\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#listItem\",\"position\":3,\"name\":\"Effective Planning and Engagement for Patient Support Services\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/author\\\/ryan-donk\\\/#author\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/author\\\/ryan-donk\\\/\",\"name\":\"Ryan Donk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#webpage\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/\",\"name\":\"Effective Planning and Engagement to Support Patients | Veeva Systems Europe\",\"description\":\"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/author\\\/ryan-donk\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/author\\\/ryan-donk\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/ryan-donk-320x320-1.png\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#mainImage\",\"width\":640,\"height\":640},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/blog\\\/effective-planning-and-engagement-for-patient-support-services\\\/#mainImage\"},\"datePublished\":\"2026-09-23T01:31:43+02:00\",\"dateModified\":\"2026-09-23T19:37:14+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#website\",\"url\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/\",\"name\":\"Veeva Systems Europe\",\"description\":\"EU Site\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.veeva.com\\\/eu\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Effective Planning and Engagement to Support Patients | Veeva Systems Europe<\/title>\n\n","aioseo_head_json":{"title":"Effective Planning and Engagement to Support Patients | Veeva Systems Europe","description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","canonical_url":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#article","name":"Effective Planning and Engagement to Support Patients | Veeva Systems Europe","headline":"Effective Planning and Engagement for Patient Support Services","author":{"@id":"https:\/\/www.veeva.com\/eu\/author\/ryan-donk\/#author"},"publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/ryan-donk-320x320-1.png","width":640,"height":640},"datePublished":"2026-09-23T01:31:43+02:00","dateModified":"2026-09-23T19:37:14+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#webpage"},"isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#webpage"},"articleSection":"Uncategorized, CRM, Commercial, ryan.donk"},{"@type":"BreadcrumbList","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","position":1,"name":"Home","item":"https:\/\/www.veeva.com\/eu","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#listItem","name":"Effective Planning and Engagement for Patient Support Services"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#listItem","position":3,"name":"Effective Planning and Engagement for Patient Support Services","previousItem":{"@type":"ListItem","@id":"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"Organization","@id":"https:\/\/www.veeva.com\/eu\/#organization","name":"Veeva Systems Europe","description":"EU Site","url":"https:\/\/www.veeva.com\/eu\/"},{"@type":"Person","@id":"https:\/\/www.veeva.com\/eu\/author\/ryan-donk\/#author","url":"https:\/\/www.veeva.com\/eu\/author\/ryan-donk\/","name":"Ryan Donk"},{"@type":"WebPage","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#webpage","url":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/","name":"Effective Planning and Engagement to Support Patients | Veeva Systems Europe","description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.veeva.com\/eu\/#website"},"breadcrumb":{"@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#breadcrumblist"},"author":{"@id":"https:\/\/www.veeva.com\/eu\/author\/ryan-donk\/#author"},"creator":{"@id":"https:\/\/www.veeva.com\/eu\/author\/ryan-donk\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/ryan-donk-320x320-1.png","@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#mainImage","width":640,"height":640},"primaryImageOfPage":{"@id":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/#mainImage"},"datePublished":"2026-09-23T01:31:43+02:00","dateModified":"2026-09-23T19:37:14+02:00"},{"@type":"WebSite","@id":"https:\/\/www.veeva.com\/eu\/#website","url":"https:\/\/www.veeva.com\/eu\/","name":"Veeva Systems Europe","description":"EU Site","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.veeva.com\/eu\/#organization"}}]},"og:locale":"en_US","og:site_name":"Veeva Systems Europe","og:type":"article","og:title":"Effective Planning and Engagement to Support Patients | Veeva Systems Europe","og:description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","og:url":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/","og:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png","og:image:secure_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png","article:published_time":"2026-09-22T23:31:43+00:00","article:modified_time":"2026-09-23T17:37:14+00:00","twitter:card":"summary_large_image","twitter:title":"Effective Planning and Engagement to Support Patients | Veeva Systems Europe","twitter:description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","twitter:image":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png"},"aioseo_meta_data":{"post_id":"103634","title":"Effective Planning and Engagement to Support Patients #separator_sa #site_title","description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","keywords":null,"keyphrases":{"focus":{"keyphrase":"Patient CRM","score":0,"analysis":[]},"additional":[{"keyphrase":"patient services strategy","score":0},{"keyphrase":"patient support strategy","score":0},{"keyphrase":"patient engagement","score":0},{"keyphrase":"patient access","score":0}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":"Modernize patient support services with Patient CRM. Discover how to optimize planning, engagement, and adherence for complex therapies.","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png","og_image_width":"0","og_image_height":"0","og_image_custom_url":"https:\/\/www.veeva.com\/eu\/wp-content\/uploads\/2026\/09\/resource-tile-effective-planning-blog-340x240@2x.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"limit_modified_date":false,"open_ai":null,"created":"2026-09-21 23:30:07","updated":"2026-09-23 17:37:41","focus_keyword":"Patient CRM","additional_keywords":[{"word":"patient services strategy","score":74,"items":{"introductionKeyword":{"score":3},"keyphraseLength":{"score":9},"keyphraseDensity":{"score":4},"functionWordsInKeyphrase":{"score":9},"textCompetingLinks":{"score":9},"imageKeyphrase":{"score":6}}},{"word":"patient support strategy","score":74,"items":{"introductionKeyword":{"score":3},"keyphraseLength":{"score":9},"keyphraseDensity":{"score":4},"functionWordsInKeyphrase":{"score":9},"textCompetingLinks":{"score":9},"imageKeyphrase":{"score":6}}},{"word":"patient engagement","score":83,"items":{"introductionKeyword":{"score":3},"keyphraseLength":{"score":9},"keyphraseDensity":{"score":9},"functionWordsInKeyphrase":{"score":9},"textCompetingLinks":{"score":9},"imageKeyphrase":{"score":6}}},{"word":"patient access","score":74,"items":{"introductionKeyword":{"score":3},"keyphraseLength":{"score":9},"keyphraseDensity":{"score":4},"functionWordsInKeyphrase":{"score":9},"textCompetingLinks":{"score":9},"imageKeyphrase":{"score":6}}}],"truseo_locale":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"breadcrumb_settings":null,"seo_analyzer_scan_date":"2026-09-23 17:37:40"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tEffective Planning and Engagement for Patient Support Services\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.veeva.com\/eu"},{"label":"Uncategorized","link":"https:\/\/www.veeva.com\/eu\/category\/uncategorized\/"},{"label":"Effective Planning and Engagement for Patient Support Services","link":"https:\/\/www.veeva.com\/eu\/blog\/effective-planning-and-engagement-for-patient-support-services\/"}],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/103634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/460"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=103634"}],"version-history":[{"count":6,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/103634\/revisions"}],"predecessor-version":[{"id":103638,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/103634\/revisions\/103638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/103635"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=103634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=103634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=103634"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=103634"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=103634"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=103634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}