{"id":27800,"date":"2020-04-10T22:44:26","date_gmt":"2020-04-10T20:44:26","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?p=27800"},"modified":"2026-06-15T14:40:51","modified_gmt":"2026-06-15T12:40:51","slug":"how-to-increase-time-reps-spend-in-the-field","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/how-to-increase-time-reps-spend-in-the-field\/","title":{"rendered":"How to Increase Your Reps&#8217; Productivity"},"content":{"rendered":"<p><em><br \/>\n  This is part two of a three-post series about the benefits of CRM-integrated territory alignments for your field force. You can find the first post\u2014 Streamline Your Alignment Processes to Increase ROI\u2013here.<br \/>\n<\/em><\/p>\n<p>Field teams spend 17% of their time on administrative and reporting tasks, mostly on manual processes such as territory alignments. Ideally, time spent on these tasks should be 10% or less, so they can focus on customer-facing interactions and opportunities.<sup> 1<\/sup><\/p>\n<p><a href=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2020\/04\/How-to-Increase-Time-Reps-Spend-in-the-Field-graph.jpg\"><br \/>\n  <img decoding=\"async\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2020\/04\/How-to-Increase-Time-Reps-Spend-in-the-Field-graph.jpg\" alt=\"How to Increase Time Reps Spend in the Field Graph\" width=\"100%\"\/><br \/>\n<\/a><\/p>\n<p>A European affiliate of a pharmaceutical company with around 124 employees spends four days per quarter, adjusting their territories with their reps. This time away from opportunities represents nearly \u20ac800,000 of potential revenue loss.<\/p>\n<p>Allowing reps to provide territory feedback directly on their mobile devices helps them spend less time on administrative activities and focus more on value-add interactions. Area sales managers also get real-time access and precise visibility on territory information.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9mtwxs9829.jsonp\" async><\/script><br \/>\n<script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_9mtwxs9829 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/p><\/div>\n<\/div>\n<p>With a <a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/align\/\">CRM-integrated territory alignment solution<\/a>, this European affiliate can:<\/p>\n<ul>\n<li>Focus on opportunities, and spend less time on administrative processes<\/li>\n<li>Improve field force mobility with territory feedback directly on their mobile devices<\/li>\n<li>Help commercial teams make better data-driven decisions with complete visibility into their territories<\/li>\n<\/ul>\n<p>For small pharmaceutical companies with only one commercialized product, time is the most critical resource. CRM-integrated territory alignments allow your reps to have more time to do what they were hired for &#8211; planning and engaging with HCPs. <\/p>\n<p>Read <a href=\"\/eu\/blog\/building-an-agile-and-dynamic-field-force\/\">part three<\/a> of this blog series to learn how to keep up with the dynamic and always-changing sales environment with an agile field force.<\/p>\n<hr>\n<div style=\"font-size:14px;\">\n<sup>1<\/sup> Source: <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/for-top-sales-force-performance-treat-your-reps-like-customers\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey: For Top Sales-force Performance, Treat your Reps Like Customers<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is part two of a three-post series about the benefits of CRM-integrated territory alignments for your field force. You can find the first post\u2014 Streamline Your Alignment Processes to Increase ROI\u2013here. Field teams spend 17% of their time on administrative and reporting tasks, mostly on manual processes such as territory alignments. Ideally, time spent&hellip;<\/p>\n","protected":false},"author":80,"featured_media":73885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"product":[997,1001],"area":[972],"coauthors":[1531],"class_list":["post-27800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","post-canonical-unique","product-crm","product-field-planning-and-alignments-align","area-commercial","blog-html-content-yes"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Field teams spend 17% of their time on administrative and reporting tasks, mostly on manual processes such as territory alignments. 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