{"id":54737,"date":"2020-12-07T10:42:06","date_gmt":"2020-12-07T09:42:06","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?p=54737"},"modified":"2025-05-05T20:06:52","modified_gmt":"2025-05-05T18:06:52","slug":"veeva-heroes-honoring-those-accelerating-digital-engagement-in-this-time-of-rapid-change","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/veeva-heroes-honoring-those-accelerating-digital-engagement-in-this-time-of-rapid-change\/","title":{"rendered":"Veeva Heroes: Honoring Those Accelerating Digital Engagement in This Time of Rapid Change"},"content":{"rendered":"<style>\n.blog-single-content hr {\nmargin:10px 0 35px 0;\n}\n.veeva-2024 img {\nborder: none;\npadding:0px;\npadding-bottom: 20px;\nmargin:0 20px;\n}\n.blog-single-content strong {\ndisplay:block;\nmargin-bottom:10px;\n}\n<\/style>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p>Each year, we honor Veeva Heroes who have gone above and beyond to enable commercial excellence within their organizations. This year we celebrated individuals from Boehringer Ingelheim, Kyowa Kirin International, LEO Pharma, Lupin, Sanofi, and UCB. They all led digital transformation projects, drove innovation, and implemented best practices to strengthen customer engagement in their companies and across the industry. <\/p>\n<p>\n  <\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Bruce-McRoberts.png\" width=\"100\"><br class=\"hidden-xs\"><img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Alexey-Madvedchikov.png\"  width=\"100\"><br class=\"hidden-xs\">\n    <\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>BOEHRINGER INGELHEIM (BI) <br \/> Bruce McRoberts and Alexey Medvedchikov<\/strong>Bruce and Alexey enabled digital engagement between sales and HCPs before world events demanded it. They knew that remote engagement would add value to customers and be a differentiator for BI in Eastern Europe and Russia. They launched a series of pilot implementations of Veeva CRM Engage Meeting and quickly expanded to 18 markets. The company\u2019s remote engagements increased from 6,000 in 2019 to more than 80,000 in 2020 across Central Europe, Eastern Europe, and Asia. Bruce and Alexey have shared their knowledge and best practices with other regions which has led to high praise from global sales and medical teams and, most importantly, HCPs.\n    <\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Peter-Kimble.png\"  width=\"170\">\n    <\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>KYOWA KIRIN INTERNATIONAL (KKI)<br \/> Peter Kimble<\/strong>Peter\u2019s swift action kept KKI\u2019s HCP engagement on track when the COVID-19 pandemic hit. He led the implementation of Veeva CRM Events Management across ten European countries, helping each team adopt digital events best practices and strategies. This has created a harmonized digital landscape that allows KKI to measure event success and identify cost-saving opportunities. Thanks to Peter\u2019s leadership, KKI\u2019s field teams now deliver both virtual and face-to-face HCP engagements while leveraging a single source of truth for HCP information.<\/p><\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Federico-Fant.png\" alt=\"Scott Brannigan\" width=\"170\">\n    <\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>LEO PHARMA<br \/> Federico Fanti<\/strong>Federico led LEO\u2019s \u201cGlobal One Org\u201d project to develop their global commercial strategy ahead of a major product launch. Federico and his team envisioned a single commercial platform for global CRM and analytics. A natural leader and educator, Federico worked tirelessly to implement Veeva Commercial Cloud globally. LEO is now more agile and able to make faster decisions due to global alignment and is primed for future growth.\n    <\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Rosa-Oliveira.png\" alt=\"Scott Brannigan\" width=\"170\">\n    <\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>LUPIN<br \/> Rosa Oliveira<\/strong>Rosa led Lupin\u2019s initiative to improve data and visibility as well as prepare for the company\u2019s continued expansion. Rosa and her team implemented Veeva CRM, Veeva OpenData, and Veeva Vault PromoMats in three countries, with further country rollouts by the end of 2020. Regional teams now have confidence in the accuracy of their HCP data, customer activity records, and compliant content. Rosa\u2019s dedication and expertise were instrumental to the success of Lupin\u2019s commercial transformation.\n    <\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n      <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/Sabine-Post.png\"  width=\"170\">\n    <\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>SANOFI<br \/> Sabine Post<\/strong>Sanofi needed global consistency in how they review, approve, and share content while reducing risk across the organization. Sabine led the company\u2019s global Veeva Vault PromoMats migration to accomplish these objectives. With input from more than 100 representatives from around the world, Sabine standardized Sanofi\u2019s end-to-end global content processes. In just one year, Sabine led Sanofi\u2019s PromoMats implementation across 156 countries with 6,000 users.\n    <\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12 col-md-3 text-center\">\n     <img decoding=\"async\" src=\"\/eu\/wp-content\/uploads\/2020\/12\/J\u00fcrgen-Kirsch.png\" alt=\"Scott Brannigan\" width=\"170\"><\/p><\/div>\n<div class=\"col-xs-12 col-md-9\">\n      <strong>UCB<br \/> J\u00fcrgen Kirsch<\/strong> J\u00fcrgen led UCB\u2019s early adoption of Salesforce Lightning and Territory Management 2.0 in Veeva CRM. The program delivered an experience that enables users to share information easier and take actions faster ahead of 2021 product launches. J\u00fcrgen\u2019s in-depth understanding of Veeva solutions and extensive technical expertise enabled a swift and successful migration with minimal disruption to field teams. Now UCB can easily deliver Veeva CRM Lightning Business Apps tailored to business users based on roles and tasks. J\u00fcrgen has supported UCB in achieving a more agile and effective working environment.\n    <\/div>\n<\/div>\n<hr>\n<div class=\"row\">\n<div class=\"col-xs-12\">\n<p>\n      Congratulations to all of the Veeva Heroes for their tremendous accomplishments.\n<\/p>\n<p>\nVisit\u00a0our\u00a0<a href=\"\/eu\/resources\/#400%7C00000000000%7C000\">Resource Centre<\/a>\u00a0to get the latest insights from leading pharmas and biotechs on innovative approaches to commercialization.\n<\/p>\n<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Each year, we honor Veeva Heroes who have gone above and beyond to enable commercial excellence within their organizations. This year we celebrated individuals from Boehringer Ingelheim, Kyowa Kirin International, LEO Pharma, Lupin, Sanofi, and UCB.<\/p>\n","protected":false},"author":153,"featured_media":18865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[],"area":[],"coauthors":[1543],"class_list":["post-54737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","post-canonical-unique","blog-area-commercial","blog-area-medical","blog-product-content-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/54737"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=54737"}],"version-history":[{"count":22,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/54737\/revisions"}],"predecessor-version":[{"id":83975,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/54737\/revisions\/83975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/18865"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=54737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=54737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=54737"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=54737"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=54737"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=54737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}