Streamlining operations with cross-functional integration was a major theme at this year\u2019s Veeva R&D and Quality Summit Connect. Pacira\u2019s Marie Murtagh and Joy Piva were among the customer presenters who highlighted the potential efficiencies in sharing data, documents, and processes across domains. The regulatory leaders described how Pacira is improving its promotional material submissions process with a Veeva solution that combines Veeva PromoMats and Veeva RIM.<\/p>\n
Fully electronic ad promo submissions process<\/strong><\/p>\n Pacira implemented PromoMats four years ago to help medical, legal, and regulatory teams review and approve content faster. Murtagh called the application\u2019s digital process \u201cabsolutely amazing,\u201d especially compared to her previous experience with inefficient paper- and email-based approaches. During the pandemic, when remote workers didn\u2019t have access to high-speed printers, PromoMats was a key part of Pacira\u2019s transition to a streamlined, all-inclusive electronic OPDP submission process \u2014 a full year ahead of the FDA\u2019s deadline.<\/p>\n Commercial and regulatory on the same platform<\/strong><\/p>\n As Pacira\u2019s regulatory department grew, they needed to replace SharePoint with a secure, part 11 compliant system for collaborative authoring and submissions, so they chose Veeva Submissions, Veeva Submissions Publishing, and Veeva Submissions Archive to help them achieve those goals. Murtagh said RIM was appealing because it shares PromoMats\u2019 familiar interface and uses the same process for uploading documents. Pacira also sees advantages in managing promotional submissions together with their other regulatory submissions on the same Vault Platform. With the implementation of RIM, \u201cwe\u2019re going to have a seamless, end-to-end process. Our systems will be unified,\u201d Piva says.<\/p>\n Leveraging a Vault Connection to further shorten submission timelines<\/strong><\/p>\n Looking ahead, Pacira sees more opportunities to streamline its more than 650 annual OPDP submissions. Piva believes auto-generation of Form 2253 and the claims linking functionality in PromoMats will be big timesavers. The company also expects to accelerate promotional material submissions with the PromoMats to RIM connection. This integration will automatically create the XML for the submission, link compliance package generation in PromoMats to Submissions, and allow the regulatory team to publish directly to OPDP through the Submissions Publishing gateway. \u201cInstead of hitting email in two different systems, we will have an automation that will surely cut down hours and make us more efficient,\u201d Piva says.<\/p>\n