{"id":69901,"date":"2023-03-15T12:24:13","date_gmt":"2023-03-15T11:24:13","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=69901"},"modified":"2025-08-11T23:16:39","modified_gmt":"2025-08-11T21:16:39","slug":"how-gsks-field-reps-save-30-minutes-a-day-with-veeva-crm-myinsights","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/how-gsks-field-reps-save-30-minutes-a-day-with-veeva-crm-myinsights\/","title":{"rendered":"How GSK\u2019s Field Teams Save 30 Minutes a Day with Embedded Insights"},"content":{"rendered":"

GSK\u2019s field teams use Veeva CRM<\/a> more than any other tool in their day. So, when I first heard about Veeva CRM MyInsights<\/a> (now Vault CRM X-Pages) and the tailored experiences we could create for our field teams, I knew right away this was something we had to try. <\/p>\n

Since implementing MyInsights three years ago, we\u2019ve made a number of impactful customizations at GSK. They\u2019ve helped us with everything from engagement planning and affiliations management to our direct-to-practitioner (DTP) sampling process. <\/p>\n

Here\u2019s how we made our field teams more efficient by embedding unique insights and functionality into the Veeva CRM interface. <\/p>\n

Saving field teams 30 minutes a day<\/h3>\n

\"\"<\/p>\n

We began by building a engagement planning page with the help of Veeva\u2019s Technical Services Team. This was an excellent place to start because it was immediately useful, and we could tangibly measure the benefits it brought to our field teams.<\/p>\n

We designed the engagement planning content to help field teams prepare for a call more quickly by showing them all necessary information while removing any extra noise. A single, cohesive view brings together data from several different places in Veeva CRM and puts it front and center for our field teams. <\/p>\n

On average, field teams reported saving 30 minutes per day in their engagement planning alone with the MyInsights page. By not wasting valuable time searching for needed information while wading through extraneous clutter, our teams are better prepared for each meeting. <\/p>\n

Updating affiliations faster and easier<\/h3>\n

At GSK, we allow users to create or break an affiliation between an HCP and an HCO. Before, that meant they had to go to the CRM details page with the related members list, find the right HCO they want to create or break the affiliation for and then go through the changes. It works, but it\u2019s several steps.<\/p>\n

With Veeva\u2019s help, we\u2019re building this capability directly into a MyInsights screen so that when the HCP detail page is launched, the affiliations are there too. Then changing the status is simply a matter of clicking a button on the same page. With this page, we\u2019re giving our field teams only the most relevant information and enabling them to take action against it swiftly \u2013 all in one place. <\/p>\n

Customizing the user interface<\/h2>\n

Another way I\u2019m able to tailor Veeva CRM to our specific needs is with MyInsights Studio. I got hands-on experience with this last year after we moved to a fully DTP sampling process. <\/p>\n

\"\"<\/a><\/p>\n

With physical samples, our field teams knew what their inventory was and how many they could give out. But with the new virtual system, we utilize sample limits to show the quantity remaining. Unfortunately, field teams could only see those limits when they were in front of an HCP asking them to sign up for samples. <\/p>\n

With MyInsights Studio, we\u2019re able to show each field team exactly how many samples they had left \u2013 and setting it up was a lot easier than I thought. I didn\u2019t need any coding knowledge; I was able to pull together my own content and deploy it quickly.<\/p>\n

Tracking usage in the field<\/h3>\n

With some help from Veeva\u2019s Technical Services, we are able to capture all information about field team usage. Once our MyInsights pages are live, Every activity, box they click on, and dropdown they select is all recorded and collected so we can analyze it on the backend. <\/p>\n

We want to make sure that the pages are accessible and interactive so that our field teams are actually gaining value from them. If we find low usage, we revamp or discontinue the content. This way, we can adapt to our field teams\u2019 needs and cut down on clutter.<\/p>\n

GSK\u2019s roadmap with MyInsights<\/h2>\n

Sometimes I\u2019m asked, why don\u2019t you ask Veeva to make a change to their CRM product? And my answer is simple: A lot of what we\u2019re doing with MyInsights is not an industry enhancement that would warrant that kind of significant change. It\u2019s usually something specific to us, and MyInsights allows us to address these. When it is an industry enhancement that we\u2019re after, I have faith that Veeva will make that update. <\/p>\n

We\u2019ve got a number of launches coming up and enabling our field teams to collaborate better and more effectively will be crucial to our GTM strategy. Our field teams are now more efficient thanks to tailored Veeva CRM experiences using MyInsights.<\/p>\n

Learn more about actionable insights<\/a>.<\/p>\n

\nPhil Wellerstein has worked for GSK for over 20 years. In his current role, he oversees strategy and operations across all therapy areas in GSK\u2019s US Commercial Organization.\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn how GSK enables field teams with a Veeva CRM user experience tailored to their unique business needs.<\/p>\n","protected":false},"author":325,"featured_media":69918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[997],"area":[972],"coauthors":[1667],"class_list":["post-69901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","product-crm","area-commercial","blog-area-commercial","blog-product-multichannel-crm"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/69901"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=69901"}],"version-history":[{"count":14,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/69901\/revisions"}],"predecessor-version":[{"id":86535,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/69901\/revisions\/86535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/69918"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=69901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=69901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=69901"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=69901"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=69901"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=69901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}