{"id":83038,"date":"2025-03-19T01:00:09","date_gmt":"2025-03-19T00:00:09","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=83038"},"modified":"2025-12-19T19:25:15","modified_gmt":"2025-12-19T18:25:15","slug":"why-we-chose-veeva-vault-crm-biontech-boehringer-ingelheim-and-gsk","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/why-we-chose-veeva-vault-crm-biontech-boehringer-ingelheim-and-gsk\/","title":{"rendered":"Why We Chose Veeva Vault CRM: BioNTech, Boehringer Ingelheim, and GSK"},"content":{"rendered":"<p>At Veeva Commercial Summit, Europe, in November 2024, Boehringer Ingelheim became the fourth top 20 biopharma to commit to Vault CRM, joining <a href=\"\/eu\/resources\/bayer-commits-to-veeva-vault-crm-and-veeva-opendata-globally\/\">Bayer<\/a>, <a href=\"\/eu\/resources\/top-biopharma-commits-to-veeva-vault-crm-for-global-customer-engagement\/\">GSK<\/a>, and <a href=\"\/eu\/customer-stories\/novo-nordisk-adopts-vault-crm-for-innovation-and-flexibility\/\">Novo Nordisk<\/a>. More than 30 companies are live on Vault CRM and seven early migrators have transitioned from Veeva CRM.<\/p>\n<p>Three committed companies joined me on stage to share their thinking and progress since Vault CRM was announced two years ago:<\/p>\n<ul>\n<li><strong><a href=\"\/eu\/customer-stories\/biontech-from-strategy-to-execution-driving-business-excellence-with-vault-crm\/\">BioNTech<\/a><\/strong> discussed why it decided to bring together R&#038;D, medical, and commercial on the Vault platform. It sought an IT architecture that reflects how its different business domains collaborate, with simplicity, business enablement, and seamless integration between data and systems as its guiding principles. Noting that the company \u201cwanted to leverage Veeva\u2019s knowledge of the system and industry expertise from the start\u201d, BioNTech\u2019s Global Head of Digital and IT Raimond J\u00e4hn said that his team implemented Veeva Medical Solutions \u201cat light speed\u201d, with Commercial to follow. \u201cVeeva&#8217;s latest advances will boost field productivity, increase compliance, and speed up medical, legal, and regulatory (MLR) review, enabling easier AI adoption in life sciences,\u201d added J\u00e4hn.<\/li>\n<li><strong><a href=\"\/eu\/customer-stories\/boehringer-ingelheim-setting-the-foundation-for-future-expansion-with-veeva-vault-crm\/\">Boehringer Ingelheim<\/a><\/strong> shared why the Vault platform is integral to the company\u2019s future expansion as its teams prepare to launch 25 new treatments by 2030. Describing the move to Vault CRM as a \u201cseismic decision\u201d, Head of Global Customer Experience Excellence and Business Steering Uday Bose explained that a key factor was avoiding disruption at all costs. Choosing Vault CRM delivers a consistent user experience for reps and MSLs, and so requires minimal retraining for field forces. As all content will be deployed through Vault CRM, brand managers can remain focused on launching assets to patients. &#8220;Veeva\u2019s knowledge of our customers, sector, regulatory environment, challenges, and opportunities is unique. Nobody can offer that starting from day one,&#8221; he said.<\/li>\n<li>After announcing its decision to move to Vault CRM in late 2023, <strong>GSK<\/strong> shared that one year on, the migration process is on track: more than 15,000 users in 50+ countries are expected to be live by late 2025. Going early has allowed the organization to concentrate on its strategic priorities. \u201cA year later, I still feel there is no second ready-to-go life sciences CRM. That means my team has spent zero hours running beauty parades in the last year,\u201d said Kieron Scrutton, senior vice president of global medical affairs digital and technology, and tech governance risk and compliance. \u201cThe broader team has been entirely focused on the digital data and AI transformation that we&#8217;re making in GSK.\u201d<\/li>\n<\/ul>\n<p>Hear the <a href=\"\/eu\/resources\/veeva-vault-crm-suite-product-progress-and-announcements\/\">latest advancements in Vault CRM Suite<\/a>, focused on customer centricity, simplification, AI in CRM, and unlocking innovation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three companies share their thinking and progress.<\/p>\n","protected":false},"author":153,"featured_media":81114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[997,1006],"area":[972,974],"coauthors":[1543],"class_list":["post-83038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","product-crm","product-crm-for-medical","area-commercial","area-medical","blog-area-commercial","blog-area-rd","blog-product-content-management","blog-product-data","blog-product-master-data-management","blog-product-multichannel-crm","blog-html-content-yes"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/83038"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/153"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=83038"}],"version-history":[{"count":7,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/83038\/revisions"}],"predecessor-version":[{"id":84917,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/83038\/revisions\/84917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/81114"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=83038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=83038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=83038"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=83038"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=83038"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=83038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}