{"id":93617,"date":"2026-02-02T05:00:37","date_gmt":"2026-02-02T04:00:37","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=93617"},"modified":"2026-02-16T16:22:51","modified_gmt":"2026-02-16T15:22:51","slug":"unlocking-the-strategic-value-of-safety-data","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/unlocking-the-strategic-value-of-safety-data\/","title":{"rendered":"Unlocking the Strategic Value of Safety Data"},"content":{"rendered":"<p>This edition of Veeva\u2019s safety newsletter dives into key insights from top industry events in pharmacovigilance (PV) over the past year. Learn how safety teams are harnessing AI, automation, and real-time oversight to deliver increased efficiency and unlock the strategic value of safety data.<\/p>\n<h2>4 insights from PV teams on benefits of unified, connected safety<\/h2>\n<h3>Building in and operationalizing global efficiency and data quality<\/h3>\n<p>By moving to a unified and connected safety platform, Merck was able to remove 10 siloed systems from its technology infrastructure. Simplified workflows and improved data quality have resulted in improved operational efficiency across multiple functions. Similarly, Novo Nordisk is focused on creating one global safety database, which will eliminate separate local intake systems in Japan, China, and the U.S. Both companies are using connections between safety and other business areas to automate data flow, eliminate custom integrations, and reduce manual reconciliation. <\/p>\n<p><a href=\"\/eu\/resources\/4-insights-on-pv-transformation\/#a-unified-connected-safety-platform-drives-efficiency-and-data-quality-improving-global-to-local-collaboration\">Learn more<\/a>.<\/p>\n<h3>Elevating PV from operations to strategic impact<\/h3>\n<p>Automation and safety-specific agentic AI promise significant innovation and productivity gains for biopharmas. To get there, many companies are working on simplifying processes and standardizing common data and workflows to speed automation of high-volume, manual tasks that may be prone to error or inconsistency. By reducing the operational burden and data reconciliation, PV teams gain more time to review and analyze data, investigate complex safety questions, and perform more in-depth assessments \u2014 enabling a greater focus on high-value, strategic work.<\/p>\n<p><a href=\"\/eu\/resources\/4-insights-on-pv-transformation\/#automation-and-safetyspecific-agentic-ai-is-helping-elevate-pv-from-operations-to-strategic-impact\">Learn more<\/a>.<\/p>\n<blockquote><p>\n\u201cE2B data is easy to ingest because of the structure. But 60% of our data is not coming in that way,\u201d said Aniket Agarwal, the director of patient safety data operations and analytics at Sandoz. \u201cI think this is where AI can help structure that information so that you can use downstream automation to process it efficiently.\u201d\n<\/p><\/blockquote>\n<h3>Reducing operational costs with real-time data access and visibility<\/h3>\n<p>For smaller biotechs, balancing outsourcing with data ownership and governance is a strategic imperative. With a fully outsourced model, \u201cI couldn&#8217;t get access to the data, I didn&#8217;t have access to the safety database,\u201d said Johanna Strandell, director of patient safety and QPPV at Camurus. With PV activities back in house, the biotech has kept costs steady despite increased cases and brought compliance levels to near 100%. The safety team can view reports and proactively address data issues. <\/p>\n<p><a href=\"\/eu\/resources\/4-insights-on-pv-transformation\/#inhouse-safety-systems-reduce-costs-improve-realtime-data-visibility-and-strengthen-cro-partnerships\">Learn more<\/a>.<\/p>\n<h3>Improving collaboration, reducing risk<\/h3>\n<p>Small biopharmas often manage key safety documents like the pharmacovigilance system master file (PSMF), pharmacovigilance agreements (PVAs), and risk management plans in general-purpose, non-validated content management applications. While convenient in early stages, these tools are not designed for regulated PV processes \u2014 creating risks with no clear audit trails or validation documentation. Leveraging a scalable and extendable safety solution that manages PV processes and related content in a validated environment enables faster decision-making, stronger compliance, and continually supports the business as the needs evolve.<\/p>\n<p><a href=\"\/eu\/resources\/4-insights-on-pv-transformation\/#centralizing-and-scaling-safety-content-and-processes-on-a-validated-platform-improves-collaboration-reduces-risk\">Learn more<\/a>.<\/p>\n<p>Read the <a href=\"\/eu\/resources\/4-insights-on-pv-transformation\/\">full report here<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"img-left d-inline d-sm-inline\" style=\"border-radius:15px;\" alt=\"\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2025\/12\/camurus-video-1-resource-tile@2x.png\"><\/p>\n<div style=\"max-width:400px;float:left;margin:0 auto\">\n<h2 style=\"padding-top:20px;padding-bottom:0px;\">Camurus Reduces Case Processing Time and Costs with In-House Safety<\/h2>\n<p>\u201cUsing Veeva Safety, we have <a href=\"\/eu\/customer-stories\/camurus-reduces-case-processing-time-and-costs-with-in-house-safety\/\">reduced case processing time<\/a> by at least 30 minutes per case while maintaining compliance,\u201d says Johanna Strandell, director of patient safety, QPPV, Camurus.<\/p>\n<\/div>\n<div style=\"margin:20px 0\" class=\"clearfix\"><\/div>\n<p><img decoding=\"async\" class=\"img-left d-inline d-sm-inline\" style=\"border-radius:15px;\" alt=\"\" src=\"\/wp-content\/uploads\/2026\/01\/Safety-Revolution_All-Punchlist-Graphics_Ep-4-Veeva-Marius-Mortensen_Resource-Tile-340x220-1.png\"><\/p>\n<div style=\"max-width:400px;float:left;margin:0 auto\">\n<h2 style=\"padding-top:0px;padding-bottom:0px;\">New Episode: Building a Connected Safety Platform for the Future<\/h2>\n<p>In the <a href=\"\/eu\/safety-revolution-podcast\/\">fourth episode<\/a> of the Safety [R]Evolution podcast, David Kolo\u0161i\u0107 talks with Marius Mortensen about the vision for Veeva Safety; the benefits of a trusted, validated cloud platform; and how the platform enables connected data and processes, advanced automation, and AI.<\/div>\n<div style=\"margin:20px 0\" class=\"clearfix\"><\/div>\n<p>To read more, visit <a href=\"\/eu\/products\/safety-newsletter\/\">Safety newsletters<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how safety teams are harnessing AI, automation, and real-time oversight to deliver increased efficiency and unlock the strategic value of safety data.<\/p>\n","protected":false},"author":419,"featured_media":85441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[],"area":[],"coauthors":[1544,1545],"class_list":["post-93617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-area-rd","blog-product-content-management","blog-product-data","blog-product-master-data-management"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/93617"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/419"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=93617"}],"version-history":[{"count":8,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/93617\/revisions"}],"predecessor-version":[{"id":94107,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/93617\/revisions\/94107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/85441"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=93617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=93617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=93617"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=93617"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=93617"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=93617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}