{"id":98704,"date":"2026-06-24T00:00:52","date_gmt":"2026-06-23T22:00:52","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?p=98704"},"modified":"2026-06-24T16:21:00","modified_gmt":"2026-06-24T14:21:00","slug":"the-next-era-of-quality-insights-from-industry-leaders-at-the-2026-rd-and-quality-summit-europe","status":"publish","type":"post","link":"https:\/\/www.veeva.com\/eu\/blog\/the-next-era-of-quality-insights-from-industry-leaders-at-the-2026-rd-and-quality-summit-europe\/","title":{"rendered":"The Next Era of Quality: <br>Insights From Industry Leaders at the 2026 R&#038;D and Quality Summit, Europe"},"content":{"rendered":"<p>At Veeva R&#038;D and Quality Summit, Europe in Copenhagen, almost 500 attendees gathered in the Quality Zone for two days of networking and best practice sharing. Quality leaders shared with peers how they are reimagining processes, adopting new technology, and improving ways of working.<\/p>\n<p>From streamlining CDMO-sponsor collaboration to accelerating batch release and integrating AI, the key takeaway was that simplifying and standardizing quality processes drives a tangible business impact. As life sciences leaders explore and implement new applications to improve quality in their organizations, the industry is poised for an exciting evolution.<\/p>\n<h2>Data as the critical foundation for AI<\/h2>\n<p>Quality innovation using AI surfaced repeatedly as a discussion point at this year\u2019s Summit. During the Quality Keynote, we heard from two industry leaders on successful AI strategies for quality.<\/p>\n<p>Magalie Blackie, head of global quality services at Haleon, explained that in a quality context, AI is only as valuable and transformational as the data feeding it, while premature deployment amplifies existing data issues. <\/p>\n<p>Sanofi\u2019s Head of Quality Performance Transformation, Jean-Philippe Francou, recommended that quality leaders focus their AI implementation time and effort on laying a strong data foundation ahead of launch and roll-out across the organization.<\/p>\n<blockquote><p>\n\u201cYou can\u2019t do anything with AI without quality data. That\u2019s #1.<br \/> <br \/>\nAnd to get quality data, you need standardized processes and digital solutions.\u201d<br \/>\n    <span> Magalie Blackie<\/span><br \/>\n    <span> Head of Global Quality Services, Haleon<\/span>\n<\/p><\/blockquote>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-600\" alt=\"Veeva R&#038;D and Quality Summit, Europe, speakers and host on stage\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/Image_20260528_104739_904-scaled.jpeg\"><\/p>\n<p align=\"center\"><em>Magalie Blackie of Haleon and Jean-Philippe Francou of Sanofi<br \/> join Veeva\u2019s President of Quality Cloud Mike Jovanis in the Quality Keynote, May 2026.<\/em><\/p>\n<p><a href=\"https:\/\/veevaconnect.com\/communities\/BXIqaPoDkAA\/content\/B3Ci8j_YIAA\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the Quality Keynote recording<\/a> to hear more AI quality strategy insights.<\/p>\n<p>In a Quality Zone session about solving the right quality management pain points with AI, Novo Nordisk Director Hasse Sch\u00f8bel reminded us that more data does not automatically equal a \u2018better\u2019 AI implementation. Instead, he recommends prioritizing data scope and quality over volume, and applying quality thresholds and controls when data is created so that it can work as an effective AI building block.<\/p>\n<p>Quality leaders now recognize that standardized processes, and having the correct underlying applications, help deliver clean and connected datasets for deeper digital innovation.<\/p>\n<h2>Quality Cloud innovations and updates<\/h2>\n<p>For a conservative area like quality, understanding how to introduce AI safely and effectively remains a top focus for our customers. During the Quality Keynote, I shared our vision, strategy, and guiding principles for <a href=\"https:\/\/www.veeva.com\/eu\/products\/vault-ai\/\">Vault AI<\/a>. This covered specific agentic Vault AI capabilities we\u2019re introducing and how they will increase efficiency across the board.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-600\" alt=\"Veeva R&#038;D and Quality Summit, Europe, conference hall\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/20260528_103522-scaled.jpg\"><\/p>\n<p align=\"center\"><em>Presenting Vault AI\u2019s agentic capabilities in the Quality Keynote<\/em><\/p>\n<p>Alongside these AI innovations, the Quality Keynote outlined the broader Veeva Quality Cloud vision of optimizing and simplifying quality processes for greater efficiency. This includes recent advancements in our core applications, including:<\/p>\n<ul>\n<li>The new Document Viewer in <a href=\"\/eu\/products\/veeva-qualitydocs\/\"> <\/a>Veeva QualityDocs<\/li>\n<li>Collaborative supplier questionnaires for expanded external collaboration in <a href=\"\/eu\/products\/veeva-qms\/\">Veeva QMS<\/a><\/li>\n<li>How <a href=\"\/eu\/products\/veeva-validation-management\/\">Veeva Validation Management<\/a>, <a href=\"\/eu\/products\/veeva-lims\/\">Veeva LIMS<\/a>, and <a href=\"\/eu\/products\/veeva-batch-release\/\">Veeva Batch Release<\/a> reduce time to market<\/li>\n<\/ul>\n<p><a href=\"https:\/\/veevaconnect.com\/summits\/B08d2j1P0AA\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the roadmap recordings<\/a> to learn more about new and upcoming Quality Cloud product updates.<\/p>\n<h2>How life sciences leaders are modernizing quality<\/h2>\n<p>Thirteen Veeva customers shared their stories at Summit, explaining how modernizing quality management is improving efficiency for their organizations:<\/p>\n<ul>\n<li><strong>AstraZeneca<\/strong>\u2019s IT Director Paula Haynes shared her organization\u2019s transformation of its validation approach, from using a bespoke tool to adopting Validation Management. It expects to cut cycle times by 20% and reduce event volumes with more right-first-time processes.<\/li>\n<li><strong>Aenova Group<\/strong>\u2019s VP of Quality Systems Excellence, Letizia Caccialupi, detailed her company\u2019s migration to Quality Cloud. Aenova uses QMS, QualityDocs, and <a href=\"\/eu\/products\/veeva-training\/\">Veeva Training<\/a>, and moved from a mixture of highly localized process variations to a single, globally standardized model requiring just 10 SOPs (down from 140 SOPs previously) for the processes implemented in Veeva.<\/li>\n<li><strong>Sobi<\/strong>\u2019s Petter Gallon, director of global quality systems, outlined why the company\u2019s shift to fully outsourced manufacturing was underpinned by its launch of Batch Release. Sobi now has a single source of truth housing all QA data and supporting automated jurisdictional control, which makes batch release decision-making faster and more accurate than before.<\/li>\n<\/ul>\n<h2>Best practices from quality leaders<\/h2>\n<p>Quality leaders from a range of biopharma organizations shared other important insights with peers. Highlights include:<\/p>\n<ul>\n<li><strong>Novo Nordisk<\/strong>\u2019s Hasse Sch\u00f8bel recommends maximizing AI impact by serving \u201cthe many, not the few\u201d and applying AI to near-universal processes and pain points. Examples of high-impact areas to prioritize include document searching, reporting\/trend generation, complaint handling, batch review, and writing\/review assistance.<\/li>\n<li>A discussion group exchanged <strong>strategies for modernizing the QC lab<\/strong>, and identified lack of standardization as the biggest barrier to digital uptake in an industry area still largely dominated by paper-based processes.<\/li>\n<li><strong>UCB<\/strong>\u2019s Nadia Williams, head of IT compliance solutions, identifies digital validation processes as key for maximizing speed and inspection readiness. Nadia shared how UCB\u2019s transition from \u201cscattered\u201d to \u201ccentralized\u201d processes with Validation Management cut cycle time by 15%, with the company now targeting a 30% drop in CAPAs and audit actions related to validation.<\/li>\n<\/ul>\n<h2>Celebrating 2026 Quality Heroes<\/h2>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-600\" alt=\"Veeva R&#038;D and Quality Summit, Europe, heroes banner\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/2026-EU-RD-Heroes-Quality.png\"><\/p>\n<p>Every year, Veeva recognizes pioneering customers helping to advance life sciences. Our <a href=\"\/eu\/events\/rd-summit\/heroes\/\" target=\"_blank\" rel=\"noopener noreferrer\">2026 Quality Heroes<\/a> pushed quality to new levels in their organizations, challenging the status quo to deliver better processes and outcomes.<\/p>\n<ul>\n<li><strong>Strengthening global site collaboration to cut approval times<\/strong>: Birjo Backasch, director of global QA systems at medac, supported the move from fragmented, paper-based legacy systems to a unified platform that drives efficiency and compliance at scale.<\/li>\n<li><strong>Modernizing quality processes for 9,000+ users across three diverse sectors<\/strong>: Holger Peitz, director of governance framework at Merck KGaA, replaced on-premises legacy systems with a modern, cloud-based quality management system spanning 66 countries.<\/li>\n<\/ul>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-responsive mw-600\" alt=\"Veeva R&#038;D and Quality Summit, Europe, group picture on stage\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/06\/image3.jpg\"><\/p>\n<p align=\"center\"><em>Quality Heroes celebrated on stage<\/em><\/p>\n<p><a href=\"https:\/\/veevaconnect.com\/summits\/B08d2j1P0AA\" target=\"_blank\" rel=\"noopener noreferrer\">Head to Veeva Connect<\/a> for more insights from the Quality Zone, including product roadmaps, keynotes, and customer and innovation theater sessions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost 500 quality professionals joined the 2026 Veeva R&#038;D and Quality Summit, Europe for two days of networking, peer learning, and Veeva Quality Cloud roadmap previews. Here\u2019s what we learned.<\/p>\n","protected":false},"author":203,"featured_media":23579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"product":[1011,1012,1013,1014,1016,1015,1017],"area":[975],"coauthors":[1741],"class_list":["post-98704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","product-batch-release","product-lims","product-qms","product-qualitydocs","product-station-manager","product-training","product-validation-management","area-quality"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/98704"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/comments?post=98704"}],"version-history":[{"count":9,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/98704\/revisions"}],"predecessor-version":[{"id":98981,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/posts\/98704\/revisions\/98981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/23579"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=98704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/categories?post=98704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/tags?post=98704"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/product?post=98704"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/area?post=98704"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/coauthors?post=98704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}