{"id":102553,"date":"2026-09-09T21:54:38","date_gmt":"2026-09-09T19:54:38","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=102553"},"modified":"2026-09-16T01:25:03","modified_gmt":"2026-09-15T23:25:03","slug":"vault-crm-campaign-manager-innovation-guide","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/vault-crm-campaign-manager-innovation-guide\/","title":{"rendered":"Vault CRM Campaign Manager Innovation Guide"},"content":{"rendered":"<style>\n.veeva-2024 .content-block__content .takeaway-box.cta-box {\n  display: block;\n  border-left: 3px solid #f5670e;\n  border-radius: 0 16px 16px 0 !important;\n  font-size: 20px;\n  width: 100%;\n  max-width: 450px;\n  padding: 8px 16px\n  margin-top: 40px;\n}\n.veeva-2024 .content-block__content .takeaway-box.cta-box a {\n  padding: 4px 0 \n  line-height: 1.2\n}<\/p>\n<p>  .veeva-2024 .content-block__content .button-icon.button-icon--white {\n    background-color: #f5670e;\n    margin-top: 5px;\n  }\n<\/style>\n<p>\n<a href=\"https:\/\/www.veeva.com\/eu\/products\/crm-suite\/campaign-manager\/\">Veeva Vault CRM Campaign Manager<\/a> is the only deep application built for life sciences marketers to orchestrate HCP journeys across digital, field, and events channels\u2014delivering more tailored, relevant customer experiences.<\/p>\n<p>\nMarketers can execute omnichannel campaigns at scale using a set of industry-specific capabilities:<\/p>\n<ul>\n<li><strong>Point-and-click<\/strong> segmentation of audiences from CRM and deep life sciences data<\/li>\n<li><strong>Integrated content workflows<\/strong> for fast and compliant messaging<\/li>\n<li><strong>Multi-action journeys<\/strong> that span digital, field, and events\n<li><strong>Conversational marketing<\/strong> that enables agentic two-way conversations with instant, compliant answers to HCPs<\/li>\n<\/ul>\n<p>\nBuilt within Vault CRM, Campaign Manager eliminates custom integrations and allows marketers to access data and content from a single platform.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 20px;\"  class=\"img-responsive\" alt=\"Campaign Manager interactions\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-2-1.png\"><\/p>\n<p style=\"color:darkorange\"; margin-bottom: 0!important; padding-bottom: 0 !important;\"><strong>Capabilities<\/strong><\/p>\n<h2 style=\"margin-top: 0 !important; padding-top: 0 !important;\">Build Target Lists with a Single Source of Data<\/h2>\n<p>\nWith Target List Builder in Campaign Manager, marketers can create precise audience segments using a single view of the customer.\n<\/p>\n<p>\nTarget List Builder allows marketers to combine inclusion and exclusion filters and quickly generate the right campaign audiences. Native access to Vault CRM\u2019s rich customer database means that marketing sees the same version of the customer that sales teams see\u2014without any custom data integrations.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-right w-40\" alt=\"Journey Builder\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-3-1.png\"><\/p>\n<h2>Orchestrate the Field Through Journeys that Span Channels<\/h2>\n<p>\nMarketers can create and automate customer journeys that span channels through a visual drag-and-drop Journey Builder.<\/p>\n<p>\nThey can define channel actions and branching logic in tailored flows that adapt to customer responses. Segments and branches differentiate engagement scenarios for different customer groups.<\/p>\n<p>\nJourneys can contain any combination of channel actions, including home office email, field email, and field suggestions, with additional actions coming soon.<\/p>\n<p>\nTargets are added to journeys manually in batches or via API to drive customer engagement from third-party sources, such as websites or events.<\/p>\n<h2>Bring Field Insights into Your Campaigns<\/h2>\n<p>\nField actions, like field email or call suggestions, are also available in Campaign Manager journeys. Campaign Manager will identify the right field representative for each HCP to ensure the actual relationship holder delivers your message for greater campaign impact.<\/p>\n<p>\nField review also lets you build the field\u2019s customer knowledge and relationships into marketing campaigns to fine-tune campaign timing. With the click of a button, marketers can turn on field review for a campaign to have field teams approve or reject emails to their customers.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 20px;\" class=\"img-responsive\" alt=\"Field insights\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-4-1.png\"><\/p>\n<h2>Conversational Marketing: The End of the \u201cDo Not Reply\u201d Era<\/h2>\n<p>\nTurn every marketing touchpoint into a two-way conversation with <a href=\"https:\/\/ostro.veeva.com\/products#Email\" target=\"_blank\" rel=\"noreferrer noopener\">Ostro Email<\/a> in Campaign Manager.<\/p>\n<p>\nHCPs can now respond to mass emails with their questions and get an instant, compliant response powered by Ostro\u2019s conversational AI. Every interaction is guaranteed to be compliant with no hallucinations.<\/p>\n<p>\nWith Ostro Email, you can also collect powerful <a href=\"https:\/\/www.veeva.com\/eu\/commercial-evidence\/\">Commercial Evidence<sup>&trade;<\/sup><\/a> from campaigns\u2014deep and actionable insights into what customers are asking about, such as treatment barriers and emerging objections. This helps remove treatment barriers at scale, improving campaign relevance and ROI.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 20px;\" class=\"img-responsive\" alt=\"Email interactions\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-5-1.png\"><\/p>\n<h2>Personalize Every Campaign with Fast, Compliant Content<\/h2>\n<p>\nEnsure always compliant, personalized content with native connectivity to <a href=\"https:\/\/www.veeva.com\/eu\/products\/veeva-promomats\/\">Veeva PromoMats<\/a> and built-in content creation in Vault CRM\u2019s Content Studio.<\/p>\n<p>\nContent Studio\u2019s visual drag-and-drop editor empowers marketers to easily create and edit content directly from<br \/>\nwithin Vault CRM. It also integrates seamlessly with any LLM of your choice to generate content using AI.<\/p>\n<p><img decoding=\"async\" style=\"border-radius: 20px;\"  class=\"img-responsive\" alt=\"Content Studio\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-6-1.png\"><\/p>\n<p><img decoding=\"async\" style=\"border-radius: 25px;\" class=\"img-right w-40\" alt=\"Performance data\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/Campaign-Manager-Innovation-Guide-Img-7-1.png\"><\/p>\n<h2>Optimize Campaigns with Real-Time Performance Data<\/h2>\n<p>\nCampaign Manager gives marketers an easy way to see all campaign performance through summarized views, such as a Sankey chart or tables showing the granular data captured from every touchpoint.<\/p>\n<p>\nAll performance metrics\u2014from deliverability, to click rates, to bounce rates\u2014are stored in Vault CRM in real time.<\/p>\n<p>\nThrough Vault CRM\u2019s data lakehouse, you have easy and open access to all the data, when and how you want it.<\/p>\n<div class=\"takeaway-box cta-box\">\n  <a style=\"color: black;\" href=\"https:\/\/www.veeva.com\/eu\/customer-stories\/idorsia-orchestrating-sales-and-marketing-with-campaign-manager\/\" target=\"_self\" rel=\"noopener\"><\/p>\n<div style=\"float: right;\" class=\"button-icon button-icon--white\"><\/div>\n<div>\n<strong>Idorsia Pharmaceuticals has been using Vault CRM Campaign Manager to maximize the impact of their marketing messages. <br \/> Hear <span style=\"color: #f5670e;\">their story<\/span>.<\/strong>\n <\/div>\n<p>  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>See the latest capabilities in Vault CRM Campaign Manager built for life sciences marketers to orchestrate precise customer journeys at speed and scale. 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