{"id":103609,"date":"2026-09-21T19:38:05","date_gmt":"2026-09-21T17:38:05","guid":{"rendered":"https:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=103609"},"modified":"2026-09-24T21:10:37","modified_gmt":"2026-09-24T19:10:37","slug":"the-hidden-cost-of-outdated-clinical-reference-data-and-how-to-eliminate-it","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/the-hidden-cost-of-outdated-clinical-reference-data-and-how-to-eliminate-it\/","title":{"rendered":"The Hidden Cost of Outdated Clinical Reference Data \u2013 and How to Eliminate It"},"content":{"rendered":"<h2> Executive summary<\/h2>\n<ul>\n<li>Outdated site and investigator data slows trial execution, frustrates sites, and contributes to costly delays \u2013 potentially up to <a href=\"https:\/\/www.appliedclinicaltrialsonline.com\/view\/how-much-does-a-day-of-delay-in-a-clinical-trial-really-cost-\" target=\"_blank\" rel=\"noreferrer noopener\">$40,000 per day<\/a>.<\/li>\n<li>Veeva OpenData Clinical provides access to 360,000+ investigators and 185,000+ sites across 80+ countries, sourced from public records and continuously curated by Veeva data stewards.<\/li>\n<li>OpenData Clinical&#8217;s connectivity extends across three layers: native integration within clinical operations, <a href=\"\/eu\/products\/vault-platform\/veeva-connections\/clinical-operations\/#clinical-operations-vault-crmhttps:\/\/www.veeva.com\/products\/vault-platform\/veeva-connections\/clinical-operations\/#clinical-operations-vault-crm\">Veeva Connections<\/a> across the broader Veeva portfolio, and direct data API access for external systems and workflows outside of Veeva.<\/li>\n<\/ul>\n<h2>The invisible cost of dirty reference data<\/h2>\n<p>\nClinical reference data degrades rapidly as physician affiliations, site names, and addresses change with career moves, life events, and health system consolidations. Internal teams rarely have  the bandwidth to maintain this information continuously, leaving clinical teams to work with stale, unverified records.\n<\/p>\n<p>\nStaff spend valuable time chasing updated contact details and resolving record discrepancies instead of focusing on strategic trial decisions. This inefficiency creates a ripple effect: <a href=\"\/eu\/resources\/clinical-data-industry-research\/\">65% of data managers<\/a> and CRAs attribute turnover to flawed data processes, and 71% project longer trial timelines without intervention. At a cost of <a href=\"https:\/\/www.appliedclinicaltrialsonline.com\/view\/how-much-does-a-day-of-delay-in-a-clinical-trial-really-cost-\" rel=\"noopener\" target=\"_blank\">up to $40,000<\/a> for every day a trial is delayed, operational friction directly threatens the bottom line.\n<\/p>\n<blockquote><p>\n\u201cWe have home-grown tools for data cleaning but I don&#8217;t trust them because they cannot handle the variability in data structure between studies.&#8221;<br \/>\n<span>\u2013 Senior Clinical Data Specialist, Global CRO<\/span>\n<\/p><\/blockquote>\n<h2>A single source of truth for clinical reference data<\/h2>\n<p>\nThe answer is not more manual cleanup. It&#8217;s a continuously curated, global data foundation that keeps clinical reference data current as it changes. Veeva OpenData Clinical provides a verified directory of investigators and institutional sites. Data is sourced from public records and data change requests, with Veeva data stewards reviewing submissions before they are added to the database. Data is updated daily and available  directly in Veeva Clinical applications or through a standalone user interface. Each record is also assigned a \u201cVeeva ID,\u201d enabling consistent identification and synchronization across Veeva Clinical, Medical, and Commercial systems.\n<\/p>\n<h2>Reliable site and investigator data for efficient trials<\/h2>\n<p>\nWith continuously curated reference data and a comprehensive view of sites and investigators, OpenData Clinical helps teams improve visibility, strengthen site relationships, and accelerate trial execution. Benefits include:<\/p>\n<ul>\n<li><strong>Consistent, verified data at scale:<\/strong> A global directory maintained by dedicated data curators ensures investigator credentials, affiliations, and site details remain complete and current.<\/li>\n<li><strong>Continuous updates and data quality controls:<\/strong> Users can flag missing or incorrect information directly within their systems. Each request routes to the curation team for validation and updates, helping keep data accurate over time.<\/li>\n<li><strong>Operational efficiency and staff focus:<\/strong> Teams can shift their attention from administrative cleanup to strategic activities such as governance, inspection readiness, and AI-enabled decision-making.<\/li>\n<\/ul>\n<h2>The power of native ecosystem connectivity<\/h2>\n<p>\nNative integration across Veeva Clinical Operations applications extends the value of clean reference data throughout the trial lifecycle. Instead of maintaining separate site and investigator records across systems, teams can use a common data foundation to connect workflows, reduce duplication, and improve operational visibility.\n<\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/ODC-White-Paper-Img-1.png\" alt=\"the data foundation for connected clinical operations\"><\/p>\n<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/www.veeva.com\/wp-content\/uploads\/2026\/09\/ODC-White-Paper-Img-2.png\" alt=\"OpenData Clinical data flow\"><\/p>\n<h2>Targeted reference data built for clinical operations<\/h2>\n<p>\nOpenData Clinical is validated against regulatory registries, protocols, and official health authority findings. This ensures clinical development teams operate exclusively with validated, compliant site and investigator profiles tailored specifically to trial execution. Unlike broad  HCP and HCO datasets, OpenData Clinical focuses specifically on the investigators and sites relevant to clinical research and trial execution.\n<\/p>\n<h2>OpenData Clinical: designed to evolve with your trials<\/h2>\n<p>\nClinical research is constantly changing \u2013 and reference data needs to keep pace. OpenData Clinical updates its database as industry needs evolve, with continuous curation and active maintenance, helping the database grow in both size and accuracy over time.  Teams gain access to an expanding global data foundation without disrupting daily workflows or  requiring manual software installations. Feedback from research teams also helps improve how data is organized and shared, making it easier for companies to run smoother clinical trials.\n<\/p>\n<p><a href=\"https:\/\/www.veeva.com\/eu\/contact-us\/\">Contact the Veeva team<\/a> to see how a single source of truth for clinical trial reference data can reduce operational bottlenecks and reduce hidden costs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdated reference data delays trials by up to $40,000 a day. Veeva OpenData Clinical delivers curated data on 360k+ investigators to streamline workflows.<\/p>\n","protected":false},"featured_media":103622,"parent":0,"template":"","class_list":["post-103609","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-clinical-operations","resource-product-20-reference-data-opendata-clinical","resource-type-white-papers"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Outdated reference data delays trials by up to $40,000 a day. 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