{"id":57367,"date":"2021-04-19T23:32:12","date_gmt":"2021-04-19T21:32:12","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=57367"},"modified":"2026-07-07T01:42:13","modified_gmt":"2026-07-06T23:42:13","slug":"modular-content-product-brief","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/modular-content-product-brief\/","title":{"rendered":"Modular Content Features Brief"},"content":{"rendered":"<style>\n.veeva-2024 .fa-ul li p {\nmargin-top:5px;\n}\n.veeva-2024 .content-block .fa-check-circle {\ncolor: #f7981d;\nfont-weight: 400;\nfont-size:20px;\n}\n@media (min-width:768px) {\n.veeva-2024 .hero-centered {\npadding: 100px 0;\n}\n}\n@media (min-width:992px) {\n.veeva-2024 .content-block {\nmargin-top: 6rem;\n}\n}\n.veeva-2024 .content-block__sidebar {\ndisplay:none;\n}<\/p>\n<p>.veeva-2024 .content-block__content .stat-box {\nbackground: #eef1f5;\ndisplay: inline-block;\npadding: 10px 30px;\nborder-radius: 16px;\nfont-size: 18px;\nmargin: 5px 5px 20px 5px;\nfont-weight: 500;\n}\n.veeva-2024 .content-block__content .stat-box span {\ncolor:#f5670e;\nfont-weight:600;\n}\n\/* to remove the mobile dropdown *\/\n.veeva-2024 .form-dropdown {\ndisplay: none;\n}\n<\/style>\n<p><img decoding=\"async\" class=\"img-right d-none d-lg-block\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/07\/veeva-modular-content-features-brief-figure-1.png\"><\/p>\n<h2>Modular Content for Life Sciences<\/h2>\n<p><img decoding=\"async\" class=\"img-right d-block d-lg-none\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/07\/veeva-modular-content-features-brief-figure-1.png\"><\/p>\n<h3>Accelerate commercial content at scale<\/h3>\n<p>Marketing content volume is increasing 28% annually, adding pressure for life sciences organizations to deliver highly personalized and compliant content faster. Adopting a modular content strategy allows organizations to create compliant, commercial content faster and at scale.<\/p>\n<h2>What is Modular Content?<\/h2>\n<p>Modular content is the process of assembling and reassembling pre-approved content blocks (or \u201cmodules\u201d) into various types of content for use across regions and channels.<\/p>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Content Reuse<\/strong> <br \/>\n   Drive reuse of content with pre-approved content modules<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Faster MLR<\/strong> <br \/>\n   Speed up MLR by identifying previously approved content<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Insights<\/strong> <br \/>\n   Track content modules and measure efficiency<\/p>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"img-responsive\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/07\/veeva-modular-content-features-brief-figure-2.png\"><\/p>\n<h2>Driving Speed with Modular Content<\/h2>\n<p>The modular content feature within Veeva PromoMats enables you to:<\/p>\n<ul class=\"fa-ul\">\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Create relevant content at scale<\/strong> <br \/>\n   Marketers can choose from a library of pre-approved channel-agnostic content modules to create content faster and at scale<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Dramatically faster MLR<\/strong> <br \/>\n   Reviewers can quickly identify which parts of the asset were already approved, making the approval process more efficient.<\/p>\n<\/li>\n<li><span class=\"fa-li\"><i class=\"far fa-check-circle\"><\/i><\/span>\n<p><strong>Increase content reuse<\/strong> <br \/>\n   by 30-50% and reduce the cost to create content<\/p>\n<\/li>\n<\/ul>\n<div class=\"text-left\">\n<h2>Impact of a Modular Content Approach<\/h2>\n<div class=\"stat-box\">\n   <span>50%+<\/span> increase in average <br \/>speed to market\n<\/div>\n<div class=\"stat-box\">\n   <span>75%<\/span> of content is approved <br \/>in one review cycle\n<\/div>\n<div class=\"stat-box\">\n   <span>20%<\/span> reduction in the cost <br \/>to create content\n<\/div>\n<\/div>\n<p><BR><br \/>\n<a href=\"\/eu\/resources\/powering-omnichannel-strategies-with-modular-content\/\" class=\"after-arrow-orange\">Learn more about Modular Content in this eBook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accelerate commercial content at scale.<\/p>\n","protected":false},"featured_media":57368,"parent":0,"template":"","class_list":["post-57367","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-social-hide-social-icons","resource-area-20-commercial","resource-product-20-commercial-content-promomats","resource-type-product-briefs"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Accelerate commercial content at scale.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.veeva.com\/eu\/resources\/modular-content-product-brief\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Veeva Systems Europe\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Modular 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