{"id":62854,"date":"2022-03-09T07:00:01","date_gmt":"2022-03-09T06:00:01","guid":{"rendered":"http:\/\/www.veeva.com\/eu\/?post_type=resources&#038;p=62854"},"modified":"2025-11-19T17:08:52","modified_gmt":"2025-11-19T16:08:52","slug":"upleveling-your-events-metrics","status":"publish","type":"resources","link":"https:\/\/www.veeva.com\/eu\/resources\/upleveling-your-events-metrics\/","title":{"rendered":"Upleveling Your Events Metrics"},"content":{"rendered":"<p>As the event landscape evolves, now is the time to make the most of digital events by optimizing the way they\u2019re planned and executed. Read these <a href=\"\/eu\/resources\/how-to-realize-value-from-digital-events\/\">six steps to delivering an effective event strategy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditional event metrics measure attendance and frequency, not impact. Watch this brief video to learn how outcome-based metrics help drive commercial success.<\/p>\n","protected":false},"featured_media":63114,"parent":0,"template":"","class_list":["post-62854","resources","type-resources","status-publish","has-post-thumbnail","hentry","resource-area-20-commercial","resource-product-20-crm","resource-product-20-digital-engagement-engage","resource-product-20-events-management","resource-type-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/62854"}],"collection":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/types\/resources"}],"version-history":[{"count":0,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/resources\/62854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media\/63114"}],"wp:attachment":[{"href":"https:\/\/www.veeva.com\/eu\/wp-json\/wp\/v2\/media?parent=62854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}